Events Business Development Manager
Events Business Development Manager

Events Business Development Manager

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the charge in selling immersive event experiences to high-end clients.
  • Company: FRAMELESS London is a cutting-edge storytelling company transforming art consumption through immersive experiences.
  • Benefits: Enjoy a dynamic work environment with opportunities for networking and professional growth.
  • Why this job: Join a creative team dedicated to pushing artistic boundaries and delivering unforgettable experiences.
  • Qualifications: 4+ years in event sales or business development, ideally in luxury markets.
  • Other info: Position based in Marble Arch, London, starting July 2025.

The predicted salary is between 36000 - 60000 £ per year.

FRAMELESS London is a pioneering, innovative story-telling company. We use the highest quality projection and digital technology, combined with Hollywood-style visual effects to remix, reimagine and reinterpret stories, pushing the boundaries of creativity to deliver new levels of audience experience by transporting our visitors to new worlds. Everything FRAMELESS does is driven by the pursuit of excellence and the desire to create world-class entertainment. The Company’s multi-award-winning flagship location at Marble Arch, London features a stunning 30,000 square feet permanent multi-sensory immersive art experience consisting of four galleries which showcase some of the world’s greatest works of art on a scale and in ways never seen before. FRAMELESS London is transforming how people consume and enjoy art, making it accessible to all and engaging a modern audience.

In this role, you’ll be at the forefront of selling immersive event experiences to clients with premium budgets and bold creative visions. You will focus heavily on outbound sales and lead generation, building relationships with, but not limited to, organisations in the luxury market sector, global corporates, elite planners, and branding/marketing and PR agencies. Your ability to communicate the experiential value of our space will be key to driving revenue and long-term partnerships.

Key Responsibilities:
  • Strategic Sales & Business Growth: Develop and help deliver a strategic sales plan that supports the 2025/2026 venue hire revenue goals, specifically targeting luxury and high-value event clients. Design and implement a vertical market strategy based on sectors outlined in the immersive Events Business Strategy (e.g. fashion, automotive, fintech, UHNW). Identify and pursue new business by engaging high-end clients, lapsed relationships, and internal cross-department leads. Explore and develop new revenue opportunities aligned with sectors identified in the Event Strategy.
  • Lead Generation & Outbound Sales: Proactively research, target, and connect with new leads through outbound calling, personal networking, referrals, and social channels. Leverage a strong network of existing contacts to arrange site visits, private FAM experiences, and secure high-spend contracts. Represent FRAMELESS at key industry events, luxury showcases, networking functions, and private previews to expand client reach.
  • Client Relationship Management: Build and maintain trusted relationships with venue finders, agents, event planners, experiential producers, and corporate decision-makers. Nurture existing accounts and develop new contacts within known client organizations, especially Executive Assistants and contacts across marketing, creative, and event departments. Act as a polished, professional and knowledgeable brand ambassador during site visits, pitches, and immersive experiences.
  • Event Excellence & Cross-Team Collaboration: Manage Key Accounts for FRAMELESS events, ensuring deep understanding of their vision, preferences, and delivery expectations. Work closely with the AV & Content Project Manager to position new technological innovations as selling points to elevate the immersive offer. Partner with the Head of Event Sales on campaigns, influencer partnerships, and client-facing activations. Support wider company objectives through collaboration within the sales team and other departments/stakeholders as needed.
  • Administration & Performance Tracking: Maintain full and accurate sales records in VenueOps, ensuring all client activity is up-to-date and aligned across teams. Track and report on outbound activity, proposals, conversion metrics, and event revenue performance. Contribute to bespoke marketing projects, proposals, or special initiatives as required. Respond to all inbound and direct event enquiries in the absence of Head of Event Sales and Event Sales Manager with elegance, speed, and attention to detail.
Experience:
  • 4+ years’ experience in event sales, high-end venue hire, or outbound business development in the hospitality/creative sectors, ideally at the luxury end of the market.
  • Strong understanding of the event sales process, including lead generation, proposal development, negotiation and contract management.
  • Demonstrable success with high-value outbound sales and lead generation in a competitive market.
  • Confident communicator with exceptional presentation and negotiation skills.
  • Experience with CRM systems (VenueOps preferred) and a solid understanding of B2B sales pipelines.
  • A passion for immersive art, technology, and delivering extraordinary experiences.
Company Behaviours:
  • Strive for excellence
  • Team player
  • Well-presented
  • Professional
  • Positive
  • Dynamic
  • Punctual
  • Knowledgeable (in your area of expertise)
  • Friendly

Events Business Development Manager employer: Frameless London Limited

FRAMELESS London is an exceptional employer, offering a vibrant work culture that thrives on creativity and innovation. Located in the heart of Marble Arch, employees benefit from a dynamic environment where they can grow professionally while collaborating with award-winning professionals in the immersive art sector. With a focus on excellence and employee development, FRAMELESS provides unique opportunities to engage with high-profile clients and contribute to groundbreaking experiences that redefine how art is consumed.
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Contact Detail:

Frameless London Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Events Business Development Manager

✨Tip Number 1

Network like a pro! Attend industry events, luxury showcases, and networking functions to meet potential clients and partners. Building relationships in person can give you an edge over other candidates.

✨Tip Number 2

Familiarise yourself with FRAMELESS London’s offerings. Understanding their immersive experiences and how they cater to high-end clients will help you communicate effectively and demonstrate your passion during interviews.

✨Tip Number 3

Leverage social media platforms to connect with industry professionals and potential clients. Share relevant content about immersive art and event experiences to showcase your knowledge and attract attention.

✨Tip Number 4

Prepare for the interview by researching current trends in the luxury events market. Being able to discuss these trends and how they relate to FRAMELESS's vision will show your commitment and insight into the role.

We think you need these skills to ace Events Business Development Manager

Outbound Sales Expertise
Lead Generation Techniques
Client Relationship Management
Negotiation Skills
Presentation Skills
Event Sales Process Knowledge
CRM System Proficiency (VenueOps preferred)
Networking Skills
Market Research Abilities
Strategic Planning
Collaboration and Teamwork
Attention to Detail
Understanding of Luxury Market Trends
Passion for Immersive Art and Technology

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in event sales and business development, particularly in the luxury market. Use specific examples of past successes to demonstrate your ability to drive revenue and build relationships.

Craft a Compelling Cover Letter: In your cover letter, express your passion for immersive art and technology. Clearly articulate how your skills align with the responsibilities of the Events Business Development Manager role, focusing on your outbound sales experience and client relationship management.

Showcase Your Communication Skills: Since this role requires exceptional communication and presentation skills, consider including a brief section in your application that outlines your approach to client engagement and how you’ve successfully communicated value in previous roles.

Highlight Relevant Achievements: Include quantifiable achievements in your application, such as sales targets met or exceeded, successful events organised, or new client relationships developed. This will help demonstrate your capability to contribute to FRAMELESS London’s goals.

How to prepare for a job interview at Frameless London Limited

✨Showcase Your Sales Success

Be prepared to discuss your previous achievements in event sales, particularly in high-end markets. Highlight specific examples of how you've successfully generated leads and closed deals, as this will demonstrate your capability to drive revenue for FRAMELESS.

✨Understand the Immersive Experience

Familiarise yourself with FRAMELESS London’s unique offerings and the technology behind their immersive experiences. Being able to articulate how these elements enhance client events will show your genuine interest and understanding of the brand.

✨Network Like a Pro

Since this role involves building relationships, be ready to discuss your networking strategies. Share how you’ve previously engaged with high-value clients and maintained those relationships, as this is crucial for success in this position.

✨Demonstrate Your Team Spirit

FRAMELESS values collaboration, so be sure to convey your ability to work well within a team. Share examples of how you've partnered with colleagues from different departments to achieve common goals, especially in event planning and execution.

Events Business Development Manager
Frameless London Limited
Location: London
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