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For Companies At a Glance
- Tasks: Lead performance marketing strategies and optimise user acquisition across various channels.
- Company: Aspora is revolutionising financial services for immigrants, backed by top venture capitalists.
- Benefits: Enjoy ESOPs, early ownership opportunities, and a fast-paced, innovative work culture.
- Why this job: Join us to reshape banking for millions and gain hands-on experience in a dynamic environment.
- Qualifications: 3+ years in performance marketing with a strong data-driven mindset and campaign management skills.
- Other info: Work in London with a passionate team focused on growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Aspora is building a Financial Services platform for immigrants around the world. We are backed by influential venture capitalists like Sequoia Capital, Greylock Partners, Hummingbird Ventures, Y Combinator, Global Founders Capital, and Soma Capital, and are on a mission to simplify global banking as easily as booking an Uber.
We’re first taking on the Indian diaspora - the largest and wealthiest immigrant population. 15 million Non-Resident Indians hold over $1.5T in wealth of which $500B is back in India. They remit $125B back every year and account for 25% of all real estate purchases in India. Yet, the banking experiences of these NRIs are archaic. We’re building a new age platform to service these NRIs with cross border money movement.
We are a team of 40 that works with the intensity and the agility of a sports team. With innovation, hustle, and collaboration at our core, we aim to build better banking for all immigrants around the world. Discover more about our work, our ethos, and our vision on our website.
About The Role
At Aspora, we’re building a global banking platform for the diaspora. Having grown primarily through organic traction, we’re now ready to scale our performance marketing engine. This role sits at the intersection of user acquisition, funnel optimization, and marketing analytics—designed for someone who thrives on growth loops, experiments, and full-funnel ownership.
As our first performance marketer, you'll own paid marketing strategy across channels, collaborate closely with product and creative teams, and help shape the next stage of Aspora’s journey.
Location: London || In Office
What You’ll Own
- Lead paid acquisition across Meta, Google Search, App Store, and more
- Scale user acquisition through structured A/B tests and channel experiments
- Build and optimize campaigns in partnership with external agencies
- Own marketing budgets, CAC, ROAS, and key funnel metrics
- Collaborate with product and design to improve conversion, landing pages, and messaging
- Develop a framework for growth experiments and creative testing
- Drive marketing analytics, attribution, and reporting
What We’re Looking For
- 3+ years of experience in performance/growth marketing, ideally at a B2C startup
- Proven track record managing high-budget campaigns across Google and Meta
- Deep understanding of funnel metrics, attribution models, and landing page optimization
- Data-first mindset, strong with experimentation, creative insights, and campaign analysis
- Hands-on experience running campaigns across multiple geographies
- Curiosity for fintech and the evolving diaspora landscape
Bonus Points
- Prior experience working with diaspora or multicultural audiences
- Worked in fintech, remittance, or consumer financial services
- Familiarity with international markets and compliance-aware messaging
- Experience scaling paid acquisition from 0 to 1
Interview Process
- Exploratory Call (30 mins) – with a recruiter
- Technical Interview (60 mins) - with Specialist
- Resume & Skill Deep Dive (60 mins) – with Hiring Manager
- Bar-Raiser Round (30 mins) – with the founder
Why Join Aspora?
- Build from 0→1: We’re reinventing banking for 50M+ diaspora users globally
- Go global: Work across markets like UK, UAE, US, Canada, and beyond
- Learn fast: Get deep exposure to product, design, growth, and performance ops
- Wealth creation: ESOPs, early ownership, and high-impact work
- Culture: No fluff, no red tape. We execute fast, stay curious, and take pride in building
If you thrive in fast-paced environments, are passionate about data-driven marketing, and want to revolutionize financial services for diaspora communities, we'd love to hear from you!
Growth Marketing (Performance Marketing) employer: Aspora
Contact Detail:
Aspora Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing (Performance Marketing)
✨Tip Number 1
Familiarise yourself with Aspora's mission and values. Understanding their focus on simplifying banking for immigrants will help you align your answers during interviews and demonstrate your passion for their cause.
✨Tip Number 2
Showcase your experience with performance marketing by preparing specific examples of successful campaigns you've managed. Be ready to discuss the metrics you used to measure success and how you optimised those campaigns.
✨Tip Number 3
Research the Indian diaspora and their financial behaviours. Having insights into this demographic will not only impress your interviewers but also show that you're genuinely interested in the target audience Aspora aims to serve.
✨Tip Number 4
Prepare to discuss your approach to A/B testing and experimentation. Aspora is looking for someone who thrives on data-driven decisions, so be ready to explain how you've used these methods to drive growth in previous roles.
We think you need these skills to ace Growth Marketing (Performance Marketing)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially any work with high-budget campaigns on platforms like Google and Meta. Use metrics to showcase your achievements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fintech and the diaspora landscape. Mention specific examples of how you've successfully scaled user acquisition or optimised marketing funnels in previous roles.
Showcase Analytical Skills: Since the role requires a data-first mindset, include examples of how you've used analytics to drive marketing decisions. Discuss any tools or methodologies you’ve employed for campaign analysis and optimisation.
Prepare for Interviews: Research Aspora's mission and values. Be ready to discuss how your experience aligns with their goals, particularly in building a global banking platform for the diaspora. Prepare questions that show your interest in their growth strategy.
How to prepare for a job interview at Aspora
✨Understand the Company Mission
Before your interview, make sure you grasp Aspora's mission to simplify global banking for immigrants. Familiarise yourself with their target audience and how their services can impact this demographic. This will show your genuine interest in the role and the company.
✨Showcase Your Data-Driven Mindset
Since the role requires a data-first approach, be prepared to discuss your experience with analytics and performance metrics. Bring examples of how you've used data to drive marketing decisions and optimise campaigns in previous roles.
✨Prepare for Technical Questions
Expect technical questions related to performance marketing, such as A/B testing, funnel optimisation, and campaign management. Brush up on your knowledge of Google and Meta advertising platforms, as well as any relevant tools you've used in the past.
✨Demonstrate Your Curiosity
Aspora values curiosity, especially regarding fintech and the diaspora landscape. Prepare thoughtful questions about the company's growth strategies and how they plan to engage multicultural audiences. This will highlight your enthusiasm for the industry and the role.
