Marketing Campaign Specialist (Maternity Cover)

Marketing Campaign Specialist – Maternity Cover Marketing Campaign Specialist About The Role As a Campaign Marketing Specialist, with a focus on campaigns and lead generations, you will be responsible for leading and executing marketing campaigns to drive engagement, conversion, and retention. You will collaborate closely with cross-functional teams to develop strategies, create compelling content, and optimise campaigns for maximum impact. This role requires a deep understanding of email marketing best practices, analytical skills, and creativity to deliver successful campaigns. Main Duties & Responsibilities Develop and execute end-to-end email marketing campaigns, including segmentation, content creation, A/B testing, deployment, and performance analysis. Collaborate with internal stakeholders to understand business objectives, target audience, and campaign goals, translating them into effective email marketing strategies. Create engaging and personalised email content, including copywriting, designing, and implementing dynamic content and personalisation strategies. Utilise email marketing automation tools to set up and manage drip campaigns, triggered emails, and targeted workflows to nurture leads and drive conversions. Monitor and analyse campaign performance metrics, including open rates, click-through rates, conversion rates, and revenue attribution, to optimize campaigns for better results. Conduct regular competitor analysis and stay updated on industry trends and best practices to identify opportunities for innovation and improvement. Ensure compliance with email marketing regulations, including GDPR to ensure deliverability and inbox placement. Collaborate with the design and content team to develop email templates, graphics, and creative assets that align with brand guidelines and campaign objectives. Work closely with the marketing agency to maintain email lists, segmentations, and data integrations to support campaign targeting and personalisation efforts. Provide regular reports and insights to stakeholders, highlighting campaign performance, key learnings, and recommendations for future optimisations. Campaign Calendar Management Maintain a marketing campaign calendar to ensure timely execution and alignment with product launches, events, and seasonal trends. Customer Journey Mapping Develop and refine customer journey maps to identify key touchpoints and opportunities for campaign engagement. A/B and Multivariate Testing Design and execute A/B and multivariate tests not only for emails but also for landing pages and CTAs to improve conversion rates. Budget Management Assist in managing the campaign budget, ensuring efficient allocation of resources and tracking ROI. About You CIM or bachelor’s degree in marketing, Communications, or related field Proven experience 3 years in marketing campaign management, preferably in a B2B or SaaS environment. Proficiency in email marketing automation platforms such as Mailchimp, HubSpot, or Marketo. Strong analytical skills with the ability to interpret data, analyse trends, and derive actionable insights to optimise campaign performance. Ability to work effectively in a fast-paced, collaborative environment, managing multiple projects simultaneously and meeting tight deadlines. Excellent written and verbal communication skills, with a keen eye for detail and creativity in crafting compelling email content. Familiarity with CRM systems and customer segmentation techniques. The ability to work independently and as part of a team What\’s In It For You? Hybrid working post-training (4 days a week in office, 1 day at home) 22 days annual leave plus bank holidays, this increases with your service Refer and Earn -Employee referral scheme and bonuses Family Friendly – Enhanced Maternity and Paternity Pay and gift hampers for new parents Employee Experiences -Social events and regular engagement activities, such as Christmas and Summer parties, in office events and competitions and long service awards. Activities for key inclusion events and wellbeing webinars.Internal employee recognition schemes such as employee of the month and end of year awards Training & Development Opportunities – A huge range of internal and external training available, including apprenticeships (levels 3,4 & 5) ESG & Sustainability -Cycle to work scheme, volunteering days, travel discounts and part of Manchester Liftshare Community platform Exclusive access to Westfield Health access to different healthcare benefits and services, giving you money back towards essential health costs such as optical and dental treatments. Also included – 24hr DoctorLine service, Gym Discounts, offers on a wide range of goods and services from hundreds of leading retailers, restaurants, and destinations. Mental health and Wellbeing Support – Employee Assistance Program providing up to 6 sessions of structured counselling and access to a variety of wellbeing resources including webinars, Health Checks, and podcasts. Access to mental health first aiders and much more Free breakfast, fresh fruit and tea & coffee provided daily DALS – Statham House, Talbot Road, Stretford, Manchester, M32 0FP, UK Department Marketing Job Title Marketing Campaign Specialist – Maternity Cover Up to £35,000 Experience Previous experience in a Marketing Executive role #J-18808-Ljbffr