BU Fabric Cleaning Assistant Brand Manager

Function: Marketing

Location: Paris, FR, or London, UK (agnostic)

Term: Full time

BUSINESS CONTEXT

Within Unilever, Home Care Europe is a highly successful business operating in a growing and very competitive market, with presence in 35 countries with different brands and brand positions. The HC category is divided into 4 segments: Fabric Cleaning, Fabric Enhancers, Home & Hygiene, and Dishwash, and is driven by a dynamic, ambitious, and engaged team, operating in a challenging but exciting environment that offers a great opportunity to develop as a marketer and business talent. This is a field where marketers can develop and sharpen their skills by confronting some of the largest players in FMCG such as P&G, Henkel, and Reckitt Benckiser. In this competitive landscape, deep consumer insight, fast reaction, and time to market are of crucial importance.

The BU FCL ABM will report to the Mkt & Strategy Lead for Europe’s BU, bringing together the Fabric Cleaning One Plan for BG-led markets, building on category strategy and aligning on BU JTBD’s and making sure the one plan delivers short and long-term results, while elevating the brand and delivering against key brand objectives. With the support of BU Fabric Cleaning Lead, you will be owning the portfolio leading core renovations, regulatory related changes, and marketing involved 5S initiatives across the BU to ensure simplification/harmonization opportunities. You will support with BG teams to deliver the big bold moves working directly with the BG-led markets.

JOB PURPOSE

You will support the BU’s mkt and Strategy lead with the Fabric Cleaning strategic growth plans for 6 BG Led Markets in Europe (UK, France, Poland, Italy, Netherlands, and Germany). Working in close cooperation with the global team on the Big Bold moves innovations and One plan alignment. With strong collaboration with the x-functional team (R&D, SC, CSP, and DMC). You will own the portfolio for the Europe Business Unit and co-lead core renovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you want to further develop yourself in marketing, you are passionate about FMCG, sustainability, and building strong brands then this role is just for you.

KEY RESPONSIBILITIES

• Strategic brand & marketing planning: You will collaborate with the markets and global to deliver successful business plans feeding into the category strategy and global Big Bold moves, fixing the plans when needed. Defining clear Jobs to Be Done for 6 BG markets, matching the annual business process (IBP) and advising on the portfolio and funnel. (Skills required: P&L management, strategic thinking, customer & trade orientation, managing & influencing senior stakeholders).
• Portfolio ownership & Driving Core renovations: You will own the EU fabric cleaning portfolio with CSP teams aligning on portfolio opportunities with local mkt teams. Working in close collaboration with x-functional teams to avoid complexity increase while unlocking growth opportunities. (Skills required: customer & trade understanding, P&L management, and cross-functional lead). You will be driving the Core renovations under the leadership of the BU Fabric Cleaning Lead, fitting with the brand and category growth agenda and regulatory needs. For the regional projects, you will lead the artwork process and work on asset development if/when needed, embracing the new DDM world, working with various agencies and partners. (Skills required: Consumer understanding, product development with technical teams, cross-functional lead, business case and financials understanding, communication development).
• Supporting the 5S program for the brand: Improving profitability is a must for the markets to have the relevant BMI to support their brands. You will support the BU scoped marketing relevant savings programs for the different brands in tight collaboration with R&D, Procurement, and Supply Chain teams (Skills required: Cross-functional project management, leadership, business acumen).

SKILLS AND EXPERIENCE REQUIRED

• Marketing proficiency with proven experience within innovation / CSP / local mkt roles. Home Care will be a plus.
• Great project management skills with strong bias for actions and accountability.
• Ability to work autonomously and with diverse and large groups of people across regions and functions face to face and virtually.
• Capacity to influence and engage with senior stakeholders along the way.
• Skill to balance strategic thinking (i.e.: the big picture) and short-term execution.
• Strong business acumen as well as strong logic.
• Consumer & customer focus.
• Ability to de-complicate, keep things simple and live by the “small is beautiful” mantra.
• Inner motivation to participate in building a winning team and develop people.

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to present your best self.