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- Tasks: Lead marketing strategies for the nonprofit sector, driving brand awareness and engagement.
- Company: Join a leading cloud accounting software provider focused on mid-market businesses in the UK.
- Benefits: Enjoy a competitive salary, professional growth opportunities, and a collaborative work culture.
- Why this job: Make a meaningful impact in the nonprofit sector while developing your marketing skills.
- Qualifications: 5+ years of marketing experience, including 2+ years in the nonprofit sector.
- Other info: Work closely with the CMO and cross-functional teams to shape impactful marketing initiatives.
The predicted salary is between 28800 - 43200 £ per year.
Our client is a leading provider of cloud accounting software solutions tailored for mid-market businesses in the UK. Their innovative platform offers robust financial management capabilities, helping organisations drive efficiency, accuracy, and growth across various industries, including the nonprofit sector.
Our client is seeking a highly skilled Marketing Manager to lead marketing efforts for their nonprofit vertical, a key area of growth for the business. This role is instrumental in building brand awareness, driving demand, and engaging nonprofit organisations to position our client as the leading cloud accounting solution for the sector. The ideal candidate will bring sector-specific expertise and a blend of strategic insight and hands-on marketing experience. You’ll work closely with the CMO and other cross-functional teams to create and execute marketing strategies tailored to the unique needs of the nonprofit sector. While there are no direct reports, you will lead key initiatives and influence internal and external stakeholders.
Key Responsibilities- Marketing Strategy: Develop and execute a tailored marketing strategy for the nonprofit vertical, aligning with our client’s business objectives and revenue goals.
- Lead Generation: Collaborate with internal teams to design and run multi-channel lead generation and nurturing campaigns specifically aimed at nonprofit organisations.
- Event Marketing: Oversee our client’s participation in industry events such as conferences and webinars, using these platforms to generate high-quality leads and enhance brand visibility.
- Content and Communications: Work with content teams to create sector-specific marketing materials, including case studies and thought leadership pieces that resonate with nonprofit challenges.
- Partnership Development: Build and maintain strategic partnerships with nonprofit associations and networks, increasing our client’s reach and credibility.
- Performance Analytics: Track, measure, and report on the effectiveness of marketing campaigns using RevOps, refining strategies to improve outcomes.
- Cross-Functional Leadership: Collaborate with sales, product, and customer success teams to ensure a cohesive go-to-market approach for the nonprofit vertical.
You will need:
- Minimum 5 years of marketing experience, including 2+ years within the nonprofit sector.
- Proven B2B marketing background with experience in multi-channel campaigns and lead generation.
- Commercially driven with a focus on identifying and leveraging growth opportunities.
- Ability to lead cross-functional projects and collaborate effectively.
- Strong analytical and data-driven approach.
- Established network within the nonprofit industry.
Opportunity to play a key role in a rapidly growing organisation with a meaningful mission. Collaborative, inclusive work culture. Competitive salary and benefits package. Professional growth and development opportunities.
If you’re an experienced marketing professional with a passion for the nonprofit sector, this is an exciting opportunity to lead impactful marketing initiatives and contribute to the growth of our client’s business.
Marketing Manager - Not For Profit employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Not For Profit
✨Tip Number 1
Network within the nonprofit sector by attending relevant events and conferences. This will not only help you understand the industry's unique challenges but also allow you to connect with potential stakeholders and decision-makers who could influence your application.
✨Tip Number 2
Showcase your understanding of the nonprofit sector by engaging with organisations on social media. Share insights, comment on their posts, and participate in discussions to demonstrate your passion and knowledge, making you a more attractive candidate.
✨Tip Number 3
Consider volunteering or consulting for nonprofit organisations to gain hands-on experience. This will not only enhance your resume but also provide you with real-world examples to discuss during interviews, showcasing your commitment to the sector.
✨Tip Number 4
Research the specific challenges faced by nonprofits in marketing and prepare to discuss how your skills can address these issues. Tailoring your approach to highlight your strategic insight and hands-on experience will set you apart from other candidates.
We think you need these skills to ace Marketing Manager - Not For Profit
Some tips for your application 🫡
Understand the Nonprofit Sector: Before applying, take time to understand the unique challenges and opportunities within the nonprofit sector. Tailor your application to reflect your knowledge and experience in this area.
Highlight Relevant Experience: In your CV and cover letter, emphasise your marketing experience, particularly any roles you've held in the nonprofit sector. Use specific examples of campaigns you've led or contributed to that demonstrate your expertise.
Showcase Analytical Skills: Since the role requires a strong analytical approach, include examples of how you've used data to drive marketing decisions. Mention any tools or methodologies you are familiar with that can enhance performance analytics.
Craft a Compelling Cover Letter: Your cover letter should not only express your passion for the nonprofit sector but also outline how your skills align with the key responsibilities of the role. Be sure to mention your ability to lead cross-functional projects and collaborate effectively.
How to prepare for a job interview at JR United Kingdom
✨Show Your Passion for the Nonprofit Sector
Make sure to express your genuine interest in the nonprofit sector during the interview. Share any relevant experiences or projects that highlight your commitment to making a difference, as this will resonate well with the hiring team.
✨Demonstrate Your Marketing Expertise
Prepare to discuss specific marketing strategies you've implemented in the past, especially those tailored for B2B and nonprofit organisations. Be ready to provide examples of successful campaigns and how they contributed to lead generation and brand awareness.
✨Highlight Your Analytical Skills
Since performance analytics is crucial for this role, be prepared to talk about how you've used data to measure campaign effectiveness. Discuss tools you've used and how you've refined strategies based on analytics to achieve better outcomes.
✨Emphasise Collaboration and Leadership
Even though this role doesn't have direct reports, it's important to showcase your ability to lead cross-functional projects. Share examples of how you've collaborated with sales, product, and customer success teams to achieve common goals.
