Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the On Trade side, driving sales and managing a high-performing team.
- Company: Join a dynamic drinks brand making waves in the industry with innovative products.
- Benefits: Enjoy a competitive salary up to £90,000 plus bonuses and travel opportunities.
- Why this job: Be part of a growing brand with a clear pathway to director-level roles and impactful work.
- Qualifications: Experience in senior sales roles within the Drinks FMCG sector is essential.
- Other info: Work three days a week in London and collaborate with major national operators.
The predicted salary is between 72000 - 108000 £ per year.
I am very excited to be representing a National Drinks brand with a strong presence across both the On and Off trade. Their dynamic and innovative product range is taking the industry by storm, with an incredible investment achievement and listings across National retailers and pub groups. This role will head up the On Trade side of the business, working with NATIONAL operators such as Youngs and Fullers.
The ideal Head of On Trade will be experienced managing sales teams, driving new business in the National groups and working to grow the brand across a range of venues. The Head of On Trade will sit at a senior level in the business and have a pathway through to a director level role. The ideal candidate will need to come from a Drinks FMCG background, ideally across Beer or Spirits with a challenger brand mentality. You will be required to lead a team, drive growth of the brand and deliver on KPI’s - with 3 days per week in London.
Head of On Trade role includes:
- Develop and execute sales strategies to expand our presence with national retail groups, on-trade accounts, and other key partners.
- Foster and grow relationships with major on-trade customers, including wholesalers, retailers, and hospitality groups.
- You will be directly responsible for National Pub groups.
- Collaborate with agency partners to ensure consistent growth and alignment with brand objectives across all channels.
- Drive brand visibility and market penetration through innovative sales initiatives and promotional strategies, ensuring our products stand out in a competitive market.
- Manage and mentor a high-performing sales team, providing direction and support to ensure targets are met.
- Monitor industry trends and competitor activities, leveraging insights to shape our sales approach and capitalize on new opportunities.
The Ideal Head of On Trade Role:
- Proven experience in a senior sales role within the Drinks FMCG Sector, covering challenger brands or start-ups.
- Exceptional relationship-building skills with a strong network in the on-trade market.
- A strategic thinker with a hands-on approach to execution.
- Outstanding leadership and team management capabilities.
- Strong commercial acumen with a results-driven mindset.
- Passion for beer and the craft brewing industry is a plus!
If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com.
Head of On Trade employer: COREcruitment Ltd
Contact Detail:
COREcruitment Ltd Recruiting Team
Mark@corecruitment.com
StudySmarter Expert Advice 🤫
We think this is how you could land Head of On Trade
✨Tip Number 1
Network with industry professionals, especially those connected to national pub groups like Youngs and Fullers. Attend industry events or join relevant online forums to build relationships that could give you an edge in the application process.
✨Tip Number 2
Research the latest trends in the drinks FMCG sector, particularly focusing on challenger brands. Being knowledgeable about current market dynamics will help you stand out during discussions with recruiters and demonstrate your strategic thinking.
✨Tip Number 3
Prepare to showcase your leadership skills by gathering examples of how you've successfully managed sales teams in the past. Highlight specific achievements that align with the role's requirements, such as driving growth or meeting KPIs.
✨Tip Number 4
Familiarise yourself with the brand's product range and their unique selling points. This knowledge will not only help you in interviews but also show your genuine interest in the company and its mission.
We think you need these skills to ace Head of On Trade
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the Drinks FMCG sector, particularly with challenger brands. Emphasise your leadership skills and any successful sales strategies you've implemented.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the craft brewing industry and your understanding of the on-trade market. Mention specific examples of how you've driven growth in previous roles.
Highlight Relationship-Building Skills: Since the role requires exceptional relationship-building skills, include examples of how you've successfully fostered relationships with key stakeholders in the on-trade market.
Showcase Strategic Thinking: Demonstrate your strategic thinking abilities by discussing how you've monitored industry trends and competitor activities to shape your sales approach in past positions.
How to prepare for a job interview at COREcruitment Ltd
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the Drinks FMCG sector, particularly in relation to beer and spirits. Discuss current trends, challenges, and opportunities within the industry to show that you are well-informed and passionate about the field.
✨Highlight Leadership Experience
As the Head of On Trade, you'll be leading a sales team. Be prepared to share specific examples of how you've successfully managed teams in the past, including any strategies you've implemented to drive performance and achieve targets.
✨Emphasise Relationship-Building Skills
This role requires exceptional relationship-building abilities. Prepare to discuss your network within the on-trade market and provide examples of how you've fostered strong partnerships with key stakeholders, such as wholesalers and hospitality groups.
✨Prepare for Strategic Discussions
Expect to engage in conversations about sales strategies and market penetration. Be ready to present your ideas on how to expand brand presence and drive growth, showcasing your strategic thinking and hands-on approach to execution.
