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For Companies At a Glance
- Tasks: Create engaging social media content and manage online community for our luxury hotel.
- Company: Join Daniel Thwaites, a historic hospitality brand known for exceptional experiences since 1807.
- Benefits: Enjoy competitive salary, flexible wage access, discounts, and generous leave policies.
- Why this job: Be the storyteller of our unique offerings and work in a creative, supportive environment.
- Qualifications: 2-3 years of social media experience in hospitality or retail; strong writing and photography skills required.
- Other info: Full driving license needed; opportunities for training and career growth available.
The predicted salary is between 28800 - 42000 £ per year.
We’re looking for a passionate and creative Local Social Media & Marketing Coordinator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online. As the Local Social Media & Marketing Coordinator, you'll be our in-house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel.
Your day-to-day activities will include:
- Creating engaging content—posts, reels, and stories—that highlight the magic of our hotel.
- Working closely with teams across the hotel to capture and share day-to-day activity across all areas.
- Managing our social feeds and online community, responding directly to comments and messages.
- Growing followers and engagement through partnerships and competitions.
- Planning and producing seasonal and campaign content, ensuring our channels stay fresh and relevant.
- Owning and delivering the local content calendar.
- Sharing content on our internal communication channels as appropriate.
- Updating the website and OTAs with new photography, menus, events, and other key information.
- Supporting wider campaign launches including sales, summer, and Christmas campaigns.
- Assisting in executing local marketing campaigns, from festive celebrations to events.
- Coordinating influencer and press visits, ensuring a seamless experience working with our central team.
- Supporting the coordination of local photography or video shoots as directed by the creative team.
Who are we looking for:
Are you a master of the written word, curious in nature, and obsessive in many ways? If you are a creative individual with a passion for food, outdoors, staycations, and walking, this role could be for you! We’re looking for someone with 2-3 years experience in social media within a hospitality or retail setting. You should have experience managing social media feeds, creating engaging content, and demonstrating this through your portfolio. A great photographic eye and video creation skills, with the ability to use a smartphone and editing tools, are essential. Strong writing skills and attention to detail are key. You will have a proactive, energetic, and enthusiastic approach, with the ability to work under pressure and juggle multiple tasks. A full driving license is required for this role.
In return, we offer:
- Competitive salary
- Wagestream - access up to 40% of your wages as you earn them each week
- 28 days annual leave (rising to 33 after 5 years)
- Health cash plan and Employee Assistance Programme available 24/7
- Discounted accommodation, food, and drink across our properties
- Pension & Life assurance
- Enhanced maternity and paternity pay
- Apprenticeships and bespoke training programs
- Long service awards, including free meals and stays for you and your friends or family
- An engaging and supportive work environment
About Us: Daniel Thwaites, founded in 1807 by Daniel Thwaites, has grown from a small brewery in Blackburn, Lancashire, to a diversified hospitality business. We are renowned for providing exceptional experiences and services, with luxury accommodations, top-tier dining, and unparalleled customer service.
Content Creator / Social Media & Marketing Coordinator employer: Thwaites
Contact Detail:
Thwaites Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator / Social Media & Marketing Coordinator
✨Tip Number 1
Familiarise yourself with our brand and the unique offerings of our hotel. Engage with our social media channels to understand the tone and style we use, and think about how you can bring your own creative flair to enhance our storytelling.
✨Tip Number 2
Showcase your previous work by creating a mini portfolio that highlights your best social media campaigns or content pieces. This will demonstrate your ability to create engaging content and give us a taste of your creativity.
✨Tip Number 3
Network with local influencers and businesses in the hospitality sector. Building relationships with them can provide valuable insights and potential collaboration opportunities that could benefit our marketing efforts.
✨Tip Number 4
Prepare to discuss your ideas for growing our online community during the interview. Think about innovative campaigns or partnerships that could increase engagement and followers, as this shows your proactive approach and enthusiasm for the role.
We think you need these skills to ace Content Creator / Social Media & Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and marketing, particularly within the hospitality or retail sectors. Showcase your skills in content creation, community management, and any specific campaigns you've successfully executed.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for storytelling and creativity. Mention specific examples of how you've engaged audiences through social media and how you can bring the hotel's unique offerings to life online.
Showcase Your Portfolio: Include a link to your portfolio that demonstrates your best work in social media content creation. Highlight posts, reels, and stories that have driven engagement and showcase your photographic and video skills.
Highlight Relevant Skills: Emphasise your strong writing skills, attention to detail, and ability to manage multiple tasks under pressure. Mention any experience with editing tools and smartphone photography, as these are essential for the role.
How to prepare for a job interview at Thwaites
✨Showcase Your Creativity
As a Content Creator, your creativity is key. Prepare a portfolio that highlights your best social media posts, videos, and any campaigns you've worked on. Be ready to discuss the thought process behind your content and how it engages audiences.
✨Know the Brand Inside Out
Familiarise yourself with the hotel’s offerings, values, and target audience. Understanding their unique selling points will help you demonstrate how you can effectively communicate their story and enhance their online presence.
✨Demonstrate Your Social Media Savvy
Be prepared to discuss your experience managing social media feeds. Share specific examples of how you've grown engagement or followers in previous roles, and be ready to suggest ideas for the hotel’s social media strategy.
✨Prepare for Practical Questions
Expect questions that assess your ability to handle multiple tasks under pressure. Think of examples from your past experiences where you successfully managed tight deadlines or coordinated events, showcasing your organisational skills.
