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- Tasks: Lead global brand strategy and drive innovative marketing initiatives.
- Company: Join Imperial Brands, a leading global FMCG company with a challenger mindset.
- Benefits: Enjoy a competitive salary, bonus scheme, and opportunities for growth in an inclusive environment.
- Why this job: Make a real impact on brand evolution and connect deeply with consumers worldwide.
- Qualifications: Proven marketing experience, strong analytical skills, and the ability to influence stakeholders.
- Other info: Hybrid role based in Bristol, requiring on-site presence 2 days a week.
The predicted salary is between 36000 - 60000 £ per year.
Imperial Brands are currently recruiting for a Brand Manager to come and join our team at our Bristol HQ. We are an inclusive, innovative global FMCG business driven by a strong challenger culture, supported by 25,000 employees. This is not just another role – it’s a high-impact, highly visible position within the business where your contributions will make a real difference. You’ll have the opportunity to leave your mark on the business outcomes and play a pivotal role in shaping our future success.
As a Brand Manager, you’ll be the driving force behind ensuring our brands remain recognizable, relevant, and engaging for our consumers worldwide. This isn’t just about maintaining a brand—it’s about evolving it, unlocking new growth potential, and shaping consumer perceptions in fresh, exciting ways. You’ll be at the heart of our Global Consumer Office, leading the charge across multiple markets and ensuring strategic alignment at every level. Your role spans across product innovation, packaging design, and creative solutions—all with the goal of delivering compelling brand experiences that connect deeply with our audience.
What you’ll do, day to day:
- Define and drive global brand strategy, setting clear positioning and ensuring brand growth and relevance in key markets.
- Lead cross-functional teams, guiding both internal experts and external agencies to bring ambitious brand initiatives to life.
- Deliver projects, end-to-end, overseeing everything from idea to execution, ensuring delivery on time, within budget and to the agreed scope.
- Turn data into strategy, leveraging insights from multiple sources to craft bold brand plans with measurable impact.
- Innovate through our I2L (Ideation to Launch) process, pushing creative boundaries and ensuring excellence at every stage.
This is your chance to make a real impact—leading initiatives that will define the future of our brands. Please note: This role is based at our Bristol Headquarters where you will be required to be on site 2 days per week. Ad-hoc global travel will also be required.
Principle Accountabilities:
- Prioritise consumer and business needs.
- Own project timelines and success metrics.
- Be the brand champion.
- Lead budget and key documentation oversight.
- Engage and influence stakeholders.
- Monitor, refine and innovate.
Skills and Experience Required:
- Brand expertise – Proven experience in marketing (agency or client-side).
- FMCG experience – Ideally in a restricted category.
- Consumer & market insight – Ability to drive commercial performance with big-picture vision and innovative problem-solving.
- Stakeholder influence – Data-driven decision-making and persuasive communication; alongside strong interpersonal skills and able to collaborate across global teams.
- Analytical & numerical mindset – Sharp data skills to guide strategy.
- Project & budget management – Organised, efficient, results-driven.
What We Offer:
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Here at Imperial, we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs:
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neurodivergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us:
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success, all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
Brand Manager - Hybrid employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
recruitment@impbrands.com
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Hybrid
✨Tip Number 1
Familiarise yourself with Imperial Brands' current product lines and marketing strategies. Understanding their brand positioning will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with current or former employees of Imperial Brands on platforms like LinkedIn. Engaging in conversations can provide insider insights about the company culture and expectations for the Brand Manager role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led cross-functional teams in previous roles. Highlighting your leadership skills and ability to drive projects from ideation to execution will be crucial.
✨Tip Number 4
Stay updated on the latest trends in the FMCG sector, especially within the tobacco industry. Being able to speak knowledgeably about market dynamics and consumer behaviour will demonstrate your commitment and expertise.
We think you need these skills to ace Brand Manager - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and FMCG. Use keywords from the job description to demonstrate that you meet the specific requirements of the Brand Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and your understanding of Imperial Brands' values. Mention specific examples of how you've driven brand strategy or led successful projects in the past.
Showcase Analytical Skills: In your application, emphasise your analytical mindset and data-driven decision-making abilities. Provide examples of how you've used data to inform brand strategies or improve performance in previous roles.
Highlight Stakeholder Engagement: Demonstrate your experience in engaging and influencing stakeholders. Include examples of cross-functional collaboration and how you've successfully communicated brand initiatives to diverse teams.
How to prepare for a job interview at Imperial Brands PLC
✨Understand the Brand's Vision
Before your interview, take time to research Imperial Brands and their current brand strategies. Familiarise yourself with their products and recent marketing campaigns. This will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Analytical Skills
As a Brand Manager, you'll need to turn data into actionable strategies. Be prepared to discuss how you've used data in past roles to drive brand growth or consumer engagement. Bring examples of metrics you've tracked and how they influenced your decisions.
✨Prepare for Cross-Functional Collaboration
This role involves leading cross-functional teams, so be ready to share experiences where you've successfully collaborated with different departments. Highlight your communication skills and how you’ve influenced stakeholders to achieve common goals.
✨Demonstrate Your Creative Problem-Solving
Imperial Brands is looking for someone who can push creative boundaries. Think of examples where you've innovated or solved problems in unique ways. Be ready to discuss your ideation process and how it led to successful outcomes.
