Influencer Manager - Abbott Lyon

Hybrid – Up to 4 days per week in the Manchester Hub Full Time

We’ve teamed up with the fastest-growing jewellery brand in the UK, Abbott Lyon, who are now in the market to secure an Influencer Manager. Abbott Lyon is already one of the fastest growing D2C brands in the UK, named on the 2023 list of 100 fastest-growing companies in the UK. Founded in 2015, Abbott Lyon’s customers love our range of affordable luxury products. Our brand has particular appeal to customers who want to buy uniquely personalised, high-quality, understated luxury jewellery and accessories for themselves or as gifts, for those moments that matter.

With a laser-sighted focus on our bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well-established competitors. Our core customer base sits in the UK however international development represents a huge opportunity for Abbott Lyon, and one we are determined to realise. With our sights firmly set on growing the business to £100M and beyond, this year’s plan sees significant investment in the talent and infrastructure required to achieve Abbott Lyon’s ambitious growth objectives. Our culture is built on creativity, innovation, and customer centricity.

We are seeking a dynamic, strategic, and results-driven Influencer Manager to help shape the future of our influencer strategy as we continue to grow.

Role Overview:

We’re on the hunt for a dynamic Influencer Manager to lead and scale our influencer and ambassador strategy. You’ll be responsible for building strong, authentic relationships with influencers and creators across multiple platforms, managing campaigns end-to-end, and driving brand awareness, engagement, and sales through compelling influencer collaborations. This role requires a strong pulse on digital trends, the right talent that aligns to our brand world and vision, exceptional communication skills, and a results-driven mindset. The ideal candidate will have a proven track record of working with a diverse range of talent, from nano and micro-influencers to top-tier celebrity influencers. An understanding of the advocacy and community driven influencer space is also an advantage. This role requires a highly creative and strategic thinker who can balance data-driven decision-making with a keen eye for emerging trends and content opportunities.

Key Responsibilities:

• Strategy & Planning: Develop and execute a robust influencer strategy aligned with our marketing and brand goals across the UK and international markets.
• Relationship Management: Build, manage, and nurture long-term relationships with a diverse network of influencers, content creators, and brand ambassadors from micro and nano to mega.
• Campaign Execution: Coordinate and oversee influencer campaigns from briefing to content delivery, ensuring brand alignment, timely execution, and measurable results.
• Content Coordination: Collaborate with influencers to create authentic, engaging, and on-brand content for various platforms including Instagram, TikTok, and YouTube.
• Performance Tracking: Monitor campaign performance and track KPIs (engagement, reach, conversions, ROI) to optimise future collaborations.
• Gifting & Seeding: Manage influencer gifting and product seeding strategies to increase brand visibility and social buzz.
• Collaborations & Launches: Identify and manage influencer collaborations and capsule collections.
• Market Trends: Stay on top of social media trends, competitor activity, and emerging influencer talent to keep Abbott Lyon ahead of the curve.
• Team Collaboration: Work cross-functionally with Social, PR, Creative, and E-Commerce teams to align on messaging and brand storytelling.

Key Requirements:

• Experience: At least 4+ years of experience in influencer marketing, with a focus on managing high-tier talent collaborations, from micro-influencers to A-list celebrities.
• Strategic & Creative Thinking: Proven ability to think both strategically and creatively to build influencer partnerships that resonate with diverse audiences. Strong understanding of the digital landscape, trends, and content creation.
• Proven Track Record: Experience managing successful, high-impact influencer campaigns across various social media platforms (Instagram, TikTok, YouTube, etc.) and delivering measurable results.
• Relationship Builder: Strong interpersonal skills with the ability to build relationships and manage complex collaborations with influencers and agencies.
• Analytical Mindset: Comfortable using data to inform decisions, optimise campaigns, and measure success. Ability to analyse performance metrics and translate them into actionable insights.
• Strong Communication Skills: Excellent written and verbal communication skills, with the ability to pitch and negotiate with influencers and stakeholders at all levels.

What We Offer:

• Competitive salary and benefits package.
• A dynamic, inclusive, and collaborative work environment.
• Opportunities for growth and development within a fast-growing company.
• Employee discounts on Abbott Lyon products.
• A chance to make a significant impact on the future of the company and its people.

If this sounds like you then hit apply or email Kyle on [emailprotected] to find out more! Abbott Lyon is committed to building and supporting a brilliant, diverse, and inclusive team as an equal opportunities employer. We encourage applicants from all backgrounds to apply. If you require any adjustments during the recruitment process, please let us know how we can support you.