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- Tasks: Manage and optimise SEO for iGaming websites, focusing on UK and US markets.
- Company: Join a fast-growing company in the exciting iGaming industry based in Stoke-On-Trent.
- Benefits: Enjoy hybrid working with office visits only every 2-3 weeks and competitive perks.
- Why this job: Be part of a dynamic team, enhance your skills, and make a real impact in a thriving sector.
- Qualifications: Proven iGaming SEO experience, strong technical skills, and familiarity with analytics tools required.
- Other info: Ideal for those passionate about sports betting and eager to grow in a competitive environment.
The predicted salary is between 36000 - 60000 £ per year.
We have an exciting opportunity for an iGaming SEO Specialist to join our fast-growing client. The company is based in Stoke-On-Trent. Hybrid working is in play, the successful SEO Specialist will be required in the office once every 2-3 weeks.
The iGaming (sports betting) industry is one of the most exciting and diverse online areas to work in. We are looking for an experienced, hungry individual to help manage and increase performance across a number of websites focusing on the UK and US markets. The SEO specialist will be responsible for optimising and growing a portfolio of web assets. This requires input into current strategies, monitoring of current trends, and a strong ability to execute efficiently and effectively.
The role requires a comprehensive understanding of onsite and offsite ranking factors. The SEO specialist should be comfortable configuring WordPress websites, adding new content, and updating existing content. The ideal candidate must demonstrate strong organisational and communication skills as these are key to the successful execution of their duties.
Responsibilities:- Track, report and analyse website performance of ongoing campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitors
- Work with the development team to ensure SEO best practices are correctly implemented
- Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords
- Manage projects utilising internal and external resources
- Proven iGaming SEO experience (Sports)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, AHREFS, Majestic SEO)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO
- Experience registering and setting up websites
- Experience working in highly competitive SERPs
- Execution of personal projects in the SEO space
iGaming SEO Specialist employer: MFK Recruitment
Contact Detail:
MFK Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land iGaming SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in iGaming SEO. Follow industry blogs, join relevant forums, and engage with professionals on platforms like LinkedIn to stay updated on best practices and emerging strategies.
✨Tip Number 2
Showcase your technical skills by preparing a portfolio of your previous SEO projects. Highlight specific results you've achieved, such as improved rankings or increased traffic, especially in the iGaming sector.
✨Tip Number 3
Network with professionals in the iGaming industry. Attend relevant conferences or webinars, and connect with others in the field to learn about potential job openings and gain insights into what employers are looking for.
✨Tip Number 4
Prepare to discuss your experience with website analytics tools during interviews. Be ready to explain how you've used these tools to track performance and optimise campaigns, as this is crucial for the role.
We think you need these skills to ace iGaming SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your specific experience in iGaming SEO. Include relevant keywords from the job description, such as 'performance marketing', 'website analytics tools', and 'SEO best practices' to catch the employer's attention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the iGaming industry and detail how your skills align with the responsibilities listed in the job description. Mention any successful projects you've managed that demonstrate your ability to optimise web assets.
Showcase Technical Skills: Since the role requires a strong technical background, be sure to include specific examples of your experience with HTML, CSS, and JavaScript. Discuss how you've used these skills to improve website performance in previous roles.
Highlight Analytical Experience: Emphasise your experience with website analytics tools like Google Analytics and AHREFS. Provide examples of how you've tracked, reported, and analysed website performance to inform your SEO strategies.
How to prepare for a job interview at MFK Recruitment
✨Showcase Your iGaming Knowledge
Make sure to demonstrate your understanding of the iGaming industry during the interview. Discuss current trends, key players, and how SEO strategies can be tailored specifically for sports betting websites.
✨Highlight Technical Skills
Be prepared to talk about your technical background in SEO. Mention your experience with tools like Google Analytics, AHREFS, and your familiarity with HTML, CSS, and JavaScript. This will show that you have the skills needed to optimise web assets effectively.
✨Discuss Campaign Management Experience
Share examples of past campaigns you've managed, focusing on how you tracked performance, stayed within budget, and optimised content. This will illustrate your ability to handle the responsibilities outlined in the job description.
✨Prepare Questions About the Company
Research the company and prepare insightful questions to ask during the interview. This shows your genuine interest in the role and helps you understand how you can contribute to their success in the competitive iGaming market.
