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- Tasks: Join us as an iGaming SEO Specialist, optimising and growing web assets for the UK and US markets.
- Company: Be part of a fast-growing company in the exciting iGaming industry based in Stoke-On-Trent.
- Benefits: Enjoy hybrid working with office visits just once every 2-3 weeks and competitive perks.
- Why this job: Dive into a dynamic role where your skills can shine and make a real impact in the online gaming world.
- Qualifications: Proven iGaming SEO experience and strong technical skills in search engine optimisation are essential.
- Other info: Ideal for those passionate about performance marketing and eager to stay ahead of SEO trends.
The predicted salary is between 36000 - 60000 £ per year.
We have an exciting opportunity for an iGaming SEO Specialist to join our fast-growing client. The company is based in Stoke-On-Trent. Hybrid working is in play, the successful SEO Specialist will be required in the office once every 2-3 weeks.
The iGaming (sports betting) industry is one of the most exciting and diverse online areas to work in. We are looking for an experienced, hungry individual to help manage and increase performance across a number of websites focusing on the UK and US markets. The SEO specialist will be responsible for optimising and growing a portfolio of web assets. This requires input into current strategies, monitoring of current trends, and a strong ability to execute efficiently and effectively.
The role requires a comprehensive understanding of onsite and offsite ranking factors. The SEO specialist should be comfortable configuring WordPress websites, adding new content, and updating existing content. The ideal candidate must demonstrate strong organisational and communication skills as these are key to the successful execution of their duties.
Responsibilities:- Track, report and analyse website performance of ongoing campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitors
- Work with the development team to ensure SEO best practices are correctly implemented
- Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords
- Manage projects utilising internal and external resources
- Proven iGaming SEO experience (Sports)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, AHREFS, Majestic SEO)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO
- Experience registering and setting up websites
- Experience working in highly competitive SERPs
- Execution of personal projects in the SEO space
iGaming SEO Specialist employer: MFK Recruitment
Contact Detail:
MFK Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land iGaming SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in iGaming SEO. Follow industry blogs, join relevant forums, and engage with professionals on platforms like LinkedIn to stay updated on best practices and emerging strategies.
✨Tip Number 2
Showcase your technical skills by working on personal or freelance projects related to SEO. This hands-on experience will not only enhance your understanding but also provide concrete examples to discuss during interviews.
✨Tip Number 3
Network with professionals in the iGaming sector. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn more about the company culture at the organisation you're applying to.
✨Tip Number 4
Prepare for the interview by researching the company's current SEO strategies and performance. Be ready to discuss how you can contribute to their goals and suggest improvements based on your findings.
We think you need these skills to ace iGaming SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your specific experience in iGaming SEO. Include relevant keywords from the job description, such as 'performance marketing', 'website analytics tools', and 'SEO best practices' to catch the employer's attention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the iGaming industry and your technical skills in SEO. Mention any successful projects you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Relevant Experience: In your application, provide examples of your previous work in SEO, particularly in the iGaming sector. Discuss specific campaigns you’ve worked on, the tools you used, and the results you achieved to demonstrate your expertise.
Highlight Soft Skills: Don’t forget to mention your organisational and communication skills, as these are crucial for the role. Provide examples of how you've successfully collaborated with teams or managed projects to show you can thrive in a hybrid working environment.
How to prepare for a job interview at MFK Recruitment
✨Showcase Your iGaming Knowledge
Make sure to demonstrate your understanding of the iGaming industry during the interview. Discuss current trends, key players, and how SEO strategies can be tailored specifically for sports betting websites.
✨Highlight Technical Skills
Be prepared to talk about your technical background in SEO. Mention your experience with tools like Google Analytics, AHREFS, and your familiarity with HTML, CSS, and JavaScript. This will show that you have the necessary skills to optimise websites effectively.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical SEO challenges. Think about how you would approach keyword optimisation or improving SERP positions for a specific website. This will showcase your problem-solving abilities and strategic thinking.
✨Demonstrate Strong Communication Skills
Since the role requires collaboration with various teams, emphasise your communication skills. Share examples of how you've successfully worked with developers or content creators to implement SEO best practices in the past.
