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For Companies At a Glance
- Tasks: Manage relationships with national and regional On Trade groups while driving sales and brand activation.
- Company: Beavertown Brewery is a vibrant craft beer company with a mission to brew exceptional beers for everyone.
- Benefits: Enjoy discounts on beer, a discretionary bonus, 25 days leave, private healthcare, and fun team events.
- Why this job: Join a dynamic team, shape strategic partnerships, and immerse yourself in the craft beer community.
- Qualifications: Experience as a National Account Manager in the drinks industry and strong negotiation skills are essential.
- Other info: This role requires over 50% travel and offers opportunities for networking and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location
Field-based / Remote with more than 50% travel
A Bit About Us
Beavertown began life in a tiny BBQ joint in Haggerston, North London. In 2020 we opened BEAVERWORLD, our Out of this World brewery & mothership in Ponders End. Alongside our Lockwood Brewery in Tottenham Hale and our micro-brewery at the Tottenham Hotspur Stadium we have the capacity to brew a staggering 90 million pints a year.
Now, we’re happily brewing loads of great beer – for everyone to enjoy – anywhere in the universe…although tastes best when drank on Earth. So, if you’re after some tasty beer with a difference you’ve come to the right place.
The Role
Fancy joining an innovative company where you’ll develop and enhance Beavertown’s relationships with a specific base of national and regional On Trade groups? In this role, you’ll be responsible for specific On Trade groups and will be accountable for the Beavertown range of beers within those customers.
What You’ll Be Doing
Deliver
- Bring energy and thirst to deliver success. Lead the end-to-end customer relationship with the National & Regional customers within your ledger – including….
- Day to day ongoing support & management
- Longer term strategic visioning for customers within ledger
- Full P&L responsibility for customers within ledger
- Full negotiation responsibility for customers within ledger
- Ongoing brand & activation optimisation for customers within ledger
- Achieve monthly & annual on trade targets
- Work within designated cost pricing corridors
- Communicate sales results on a monthly basis to the National On Trade Director
Shape
- Excite, engage and shape strong strategic partnerships with our key customer base via JBPs.
- Increase our share of each customer within your ledger through broadening our distribution footprint across their respective businesses
- Ensure on an ongoing basis the brand execution in the market is in line with brand values & imperatives
- Be recognised as our preferred customer partner within the craft & moderation category.
- Work with assigned customer set to deliver out of this world activation, driving Beavertown’s brand power score
- Represent Beavertown Brewery at promotions, tastings and special events
Connect
- Work with the Senior National Account Manager to achieve sales and distribution goals by developing compelling commercial propositions for our customers
- Connect with all key internal stakeholders to bring strategy together in tandem eg. Trade Marketing
- Ensure all customers are met once a month minimum
Develop
- Seek out beer related educational opportunities and keep up to date by reading industry publications
- Network at all key trade events to grow network and market insight learning
- Be available for evening & weekend customer meeting/events
- Performs additional responsibilities and duties as assigned by management
What You’ll Bring To Us
- Previous experience working as a National Account Manager selling drinks to the On Trade
- Strong negotiation principles & technique to ensure the right commercial outcome is achieved
- Experience successfully managing leading UK On trade groups
- Proven track record in building strong customer relationships with pub groups
- Experience taking the initiative to gather and use customer feedback to identify customer and market needs and challenges
- Proven analytical skills and understanding of syndicated data
- Demonstrated diligence and ability to follow through on all commitments
- Excellent written and oral communication skills, easily able to communicate effectively across all levels of the organisation and externally in the marketplace
- Demonstrated technical skills required for the preparation of professional and effective sales presentations
- Demonstrated ability to achieve performance goals with a minimum of direction
- A passion for craft beer as well as being well-connected to the craft brewing community
- Strong personal drive and focus on results
- Ability to travel a minimum of 50% of working time
What’s In It For You
- Discounts on Beavertown beer and goodies
- Discretionary bonus
- 25 days Annual Leave plus bank holidays plus a day off to celebrate your birthday
- 2 days off every year for volunteering
- Private healthcare
- Company pension
- Life Assurance (x3) and Group Income Protection
- Team and company social events including monthly lunch
If this sounds like you, please send your CV, salary, expectations, notice period and a little bit about why you think you\’re suitable for the role to: recruitment@beavertownbrewery.co.uk
National Account Manager - On Trade employer: Beavertown Brewery
Contact Detail:
Beavertown Brewery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - On Trade
✨Tip Number 1
Make sure to showcase your previous experience in the On Trade sector during networking events. Engage with industry professionals and share your success stories to build rapport and demonstrate your expertise.
✨Tip Number 2
Familiarize yourself with Beavertown's brand values and product range. This knowledge will help you connect with potential customers and show that you're genuinely interested in representing their brand.
✨Tip Number 3
Attend craft beer festivals and trade events to expand your network within the brewing community. Building relationships with key players can provide valuable insights and opportunities for collaboration.
✨Tip Number 4
Stay updated on market trends and customer preferences by reading industry publications. This will not only enhance your knowledge but also enable you to identify potential challenges and opportunities for Beavertown.
We think you need these skills to ace National Account Manager - On Trade
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a National Account Manager, especially in the On Trade sector. Emphasize your negotiation skills and any successful relationships you've built with pub groups.
Craft a Compelling Cover Letter: In your cover letter, express your passion for craft beer and how it aligns with Beavertown's values. Mention specific examples of how you've driven success in previous roles and how you can contribute to their goals.
Showcase Your Analytical Skills: Be prepared to discuss your analytical skills and how you've used data to inform decisions in past roles. Highlight any experience with syndicated data and how it has helped you achieve performance goals.
Communicate Effectively: Ensure that your application materials are well-written and free of errors. Be clear and concise in your communication, reflecting the excellent written and oral communication skills that Beavertown is looking for.
How to prepare for a job interview at Beavertown Brewery
✨Show Your Passion for Craft Beer
Make sure to express your enthusiasm for craft beer during the interview. Beavertown values a genuine passion for their product, so share your favorite beers and any experiences you've had in the craft brewing community.
✨Demonstrate Strong Negotiation Skills
Prepare examples of past negotiations where you achieved successful outcomes. Highlight your techniques and principles that led to favorable results, as this role requires strong negotiation capabilities.
✨Highlight Relationship-Building Experience
Be ready to discuss how you've built and maintained strong relationships with key customers in the On Trade sector. Provide specific examples of how these relationships have contributed to business success.
✨Prepare for Analytical Questions
Since the role involves understanding syndicated data and market needs, brush up on your analytical skills. Be prepared to discuss how you've used data to inform decisions and drive sales in previous roles.
