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- Tasks: Lead brand identity and creative direction for a luxury ride-hailing platform.
- Company: Wheely is revolutionising luxury transportation with a focus on user privacy and exceptional service.
- Benefits: Enjoy flexible hours, stock options, private medical insurance, and a cycle to work scheme.
- Why this job: Shape a compelling brand narrative and impact luxury experiences globally in a dynamic environment.
- Qualifications: 5+ years in creative roles, experience in video production, and a passion for storytelling.
- Other info: Office-based in Hammersmith with a vibrant in-person culture and flexible working options.
The predicted salary is between 43200 - 72000 £ per year.
Wheely is not a traditional ride-hailing company. We are building a platform with user privacy at its core while successfully scaling a five-star service to millions of rides across multiple cities. As the Head of Brand/Creative, you will be the steward of our brand identity, shaping and elevating our presence across all touchpoints in a dynamic, fast-paced environment. Based in London, you will work closely with our Founders and Executive Team to craft a cohesive and compelling brand narrative that resonates globally while maintaining exceptional creative standards.
We are seeking a strategic and hands-on leader with a minimum of 5-7 years of experience in a creative agency or luxury goods/hospitality sectors. You are passionate about storytelling, aesthetics, and creating memorable brand experiences that connect with sophisticated audiences. This role is a unique opportunity to take ownership of our brand’s evolution, to drive impact across digital, physical, and experiential channels, including collaborations like Royal Ascot or Soho House. You will play a crucial role in shaping the future of luxury transportation and contributing to Wheely's global success.
Responsibilities- Creative direction and brand aesthetics guardian across all deliverables
- Lead content production, including social media, BTL, and occasional OOH campaigns, encompassing stills and video.
- Collaborate with production agencies, small crews and in-house teams
- Oversee event production
- Design and produce branded objects, including amenities and attributes
- Develop and maintain brand guidelines
- Supervise and mentor a team of graphic designers and project managers
- Collaborate with product designers to integrate the brand into the app experience.
- 5+ years of experience in a creative agency or luxury goods or luxury hospitality sectors
- Experience working with the production of video content
- Working experience and a good understanding of the luxury customer segment
- Degree in audiovisual communication, film studies, a related field or equivalent professional experience
Wheely expects the very best from our people, both on the road and in the office. In return, employees enjoy flexible working hours, stock options and an exceptional range of perks and benefits:
- Competitive salary and equity package
- Private Medical Insurance
- Life and critical illness insurance
- Monthly credit for Wheely journeys
- Cycle to work scheme
This is an office-based role located in Hammersmith. Wheely has an in-person culture but allows flexible working hours and work from home when needed. In most cases, we expect team members to be in the office at least four days a week.
Contact Detail:
Wheely Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & Creative
✨Tip Number 1
Familiarise yourself with Wheely's brand identity and values. Understanding their commitment to user privacy and luxury service will help you align your vision with theirs during discussions.
✨Tip Number 2
Prepare a portfolio that showcases your experience in creative direction, particularly in the luxury sector. Highlight projects that demonstrate your ability to create memorable brand experiences and storytelling.
✨Tip Number 3
Network with professionals in the luxury goods and hospitality sectors. Attend industry events or engage on platforms like LinkedIn to connect with individuals who may have insights into Wheely's culture and expectations.
✨Tip Number 4
Stay updated on current trends in brand marketing and video production. Being knowledgeable about the latest techniques and tools will show your passion for the role and your readiness to lead innovative campaigns.
We think you need these skills to ace Head of Brand & Creative
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Wheely's brand identity and values. Familiarise yourself with their approach to user privacy and luxury service. This knowledge will help you tailor your application to align with their vision.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for storytelling and aesthetics. Highlight your relevant experience in creative agencies or luxury sectors, and explain how your skills can elevate Wheely's brand narrative.
Showcase Your Portfolio: Include a link to your portfolio that demonstrates your previous work in brand development, video production, and creative direction. Make sure it showcases projects that resonate with luxury audiences and highlight your ability to create memorable brand experiences.
Tailor Your CV: Ensure your CV is tailored to the role by emphasising your experience in creative leadership, content production, and collaboration with teams. Include specific achievements that demonstrate your impact in previous roles, particularly in the luxury sector.
How to prepare for a job interview at Wheely Ltd.
✨Showcase Your Creative Vision
As the Head of Brand & Creative, it's crucial to demonstrate your unique creative vision during the interview. Prepare a portfolio that highlights your previous work in brand storytelling and aesthetics, especially in luxury sectors. Be ready to discuss how your creative direction has positively impacted brand identity.
✨Understand Wheely's Brand Values
Familiarise yourself with Wheely's mission and values before the interview. Understand their focus on user privacy and five-star service. This knowledge will allow you to tailor your responses and show how your experience aligns with their goals, making you a more compelling candidate.
✨Prepare for Collaborative Scenarios
Given the collaborative nature of the role, be prepared to discuss your experience working with diverse teams, including production agencies and in-house creatives. Share specific examples of successful projects where collaboration led to exceptional outcomes, showcasing your leadership and teamwork skills.
✨Articulate Your Passion for Luxury Branding
Express your passion for luxury branding and storytelling during the interview. Discuss trends in the luxury market and how they influence your creative decisions. This will demonstrate your deep understanding of the target audience and your ability to create memorable brand experiences.
