Head of Sales & Events

Head of Sales & Events

London Full-Time 72000 - 108000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead a high-performing sales team and craft transformative sales strategies.
  • Company: Join a market-leading global events business focused on innovation and growth.
  • Benefits: Enjoy flexible hybrid working, competitive salary, and career development opportunities.
  • Why this job: Shape the future of an established business while driving impactful change.
  • Qualifications: 10+ years in B2B sales leadership with proven transformational success required.
  • Other info: Work closely with senior leadership and partners globally.

The predicted salary is between 72000 - 108000 £ per year.

Drive Transformational Growth in a Leading Global Events Business

Are you passionate about scaling businesses and leading strategic transformations? This is your opportunity to join a market-leading, global organization at a pivotal time of growth. This confidential client is investing heavily in innovation and transformation across its Events division – and you’ll be right at the heart of it.

As Sales Director, Events, you’ll take ownership of a high-performing sales team, crafting and delivering a transformative sales strategy. You’ll drive revenue growth, modernize sales practices, and build strong market relationships, all while championing a customer-focused, inclusive culture. You'll be key in shaping the future of an established business, working closely with senior leadership and partners across the globe.

Key Responsibilities:
  • Design and deliver an ambitious sales strategy, event-by-event and across the business
  • Lead the transformation of sales operations to enable sustainable, accelerated growth
  • Mentor and develop a diverse, high-performing sales team
  • Overhaul sales inventories and pricing strategies to future-proof revenue streams
  • Build deep market intelligence and foster strong client and partner relationships
Requirements:
  • ~10+ years of B2B sales leadership experience, ideally in events
  • ~Proven success in leading transformational change and growing revenues
  • ~Strong commercial acumen and strategic vision
  • ~Exceptional team leadership and cross-functional collaboration skills
  • ~Expertise in CRM tools, data-driven forecasting, and pipeline management
Benefits:
  • Lead major transformation projects with global impact
  • Collaborative, growth-focused culture with strong values
  • Opportunities for career development and leadership growth
  • Competitive salary and bonus structure
  • London-based with flexible hybrid working arrangements
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Contact Detail:

Walker Lovell Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Sales & Events

✨Tip Number 1

Network with professionals in the events industry, especially those who have experience in sales leadership. Attend industry conferences and seminars to connect with potential colleagues and mentors who can provide insights into the role and company culture.

✨Tip Number 2

Research the latest trends in B2B sales and event management. Being knowledgeable about current innovations and strategies will not only help you in interviews but also demonstrate your commitment to driving transformational growth.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully led sales transformations in the past. Highlight your ability to mentor teams and develop inclusive cultures, as these are key aspects of the role.

✨Tip Number 4

Familiarise yourself with CRM tools and data-driven forecasting methods. Being able to speak confidently about your experience with these tools will show that you're ready to take on the responsibilities of the Head of Sales & Events position.

We think you need these skills to ace Head of Sales & Events

B2B Sales Leadership
Strategic Vision
Transformational Change Management
Revenue Growth Strategies
Team Leadership
Cross-Functional Collaboration
Market Intelligence Development
Client Relationship Management
CRM Tools Proficiency
Data-Driven Forecasting
Pipeline Management
Sales Strategy Design
Sales Operations Transformation
Mentoring and Development Skills
Commercial Acumen

Some tips for your application 🫡

Understand the Role: Take time to thoroughly read the job description for the Head of Sales & Events position. Understand the key responsibilities and requirements, and think about how your experience aligns with them.

Tailor Your CV: Customise your CV to highlight relevant B2B sales leadership experience, particularly in events. Emphasise your achievements in driving transformational change and revenue growth, as well as your team leadership skills.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for scaling businesses and leading strategic transformations. Use specific examples from your past experiences to demonstrate your commercial acumen and strategic vision.

Highlight Relevant Skills: Make sure to mention your expertise in CRM tools, data-driven forecasting, and pipeline management. These skills are crucial for the role and should be clearly articulated in both your CV and cover letter.

How to prepare for a job interview at Walker Lovell

✨Showcase Your Transformational Experience

Be prepared to discuss specific examples of how you've successfully led transformational change in previous roles. Highlight your strategic vision and the impact of your initiatives on revenue growth.

✨Demonstrate Strong Leadership Skills

As a Head of Sales & Events, you'll need to lead a high-performing team. Share your experiences in mentoring and developing diverse teams, and how you foster an inclusive culture that drives performance.

✨Understand the Market Landscape

Research the events industry and be ready to discuss current trends and challenges. Show your potential employer that you have deep market intelligence and can build strong client relationships.

✨Familiarise Yourself with CRM Tools

Since expertise in CRM tools and data-driven forecasting is crucial for this role, be prepared to talk about your experience with these systems. Discuss how you've used data to inform sales strategies and manage pipelines effectively.

Head of Sales & Events
Walker Lovell
Location: London
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