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- Tasks: Lead digital marketing strategy and execution across all channels to enhance brand presence.
- Company: Insignia is a global luxury consultancy with over 28 years of experience in bespoke services.
- Benefits: Enjoy a dynamic work environment, opportunities for growth, and a chance to shape luxury marketing.
- Why this job: Join a visionary team and make an impact in the luxury market while driving innovative digital experiences.
- Qualifications: 5+ years in digital marketing, preferably in luxury, with strong analytical and leadership skills.
- Other info: Work in a collaborative team and stay ahead of digital trends in a fast-paced industry.
The predicted salary is between 43200 - 72000 £ per year.
Founded in 1996, Insignia began its journey as a provider of travel-related services and payment cards. Today, it has flourished into a comprehensive global luxury consultancy service, offering a bespoke 360-degree approach customised to meet each member's needs. With 24/7 access to dedicated personal assistants and an in-house lifestyle team, Insignia brings unprecedented service to its members.
Position Overview: We are seeking a dynamic and experienced Senior Digital Marketing Manager to join our team. This role is critical in driving the digital strategy and execution across all digital channels. This role requires a visionary leader who can enhance the brand's online presence, create immersive digital experiences, and ensure the seamless integration of digital and physical customer interactions. The ideal candidate will have a deep understanding of luxury market dynamics, consumer behaviour, and the latest digital trends and technologies.
Key Responsibilities:
- Develop and implement a comprehensive digital strategy that aligns with the businesses (Insignia Group of Companies).
- Develop growth strategies to increase brand awareness, engagement, and acquisition.
- Conduct A/B testing to optimise campaign performance and identify the most effective digital marketing strategies.
- Oversee the creation and distribution of high-quality compelling digital content across all websites, social media, email campaigns, and other digital channels.
- Management and enhancement of the marketing CRM (Hubspot).
- Utilise CRM to drive segmentation of audiences and messages.
- Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Utilise analytics and customer insights to inform decision-making and optimise digital initiatives.
- Manage the digital budget effectively, ensuring cost-efficiency while maximising the impact of digital initiatives.
- Work closely with the sales, lifestyle boutique and customer service teams to ensure alignment of marketing strategies and goals.
- Identify and manage relationships with external agencies on A/B testing landing pages and website enhancements.
- Develop and execute strategies to generate and nurture leads through digital channels.
- Stay informed of digital marketing trends, competitive landscape, and industry best practices.
- Lead and mentor a small, junior digital marketing team.
Professional Requirements:
- Business and/or marketing or digital media degree or equivalent.
- Previous background within the luxury sector is preferable.
- Over 5 years’ experience within digital marketing.
- Proven track record of developing and executing successful digital marketing strategies.
- Proficiency in CMS, SEO/SEM, PPC, Google Analytics, email marketing and social media management.
- Creative and strategic thinker.
- Ability to analyse data and translate insights into actionable strategies.
- Proficiency in marketing automation and CRM tools.
- Expertise in A/B testing and performance optimisation.
- Familiarity with luxury market dynamics and consumer behaviour.
- Excellent leadership, communication, and project management skills.
Head of Digital Marketing Performance employer: Insignia Group of Companies
Contact Detail:
Insignia Group of Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing Performance
✨Tip Number 1
Familiarise yourself with the luxury market dynamics and consumer behaviour. Understanding the nuances of this sector will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your experience with digital marketing tools and analytics. Be prepared to discuss specific campaigns you've managed, focusing on how you used data to drive decisions and optimise performance.
✨Tip Number 3
Network within the luxury sector. Attend industry events or engage with professionals on platforms like LinkedIn to build connections that could provide insights or referrals for the role.
✨Tip Number 4
Prepare to discuss your leadership style and how you've mentored teams in the past. Highlighting your ability to foster a collaborative environment will resonate well with Insignia's values.
We think you need these skills to ace Head of Digital Marketing Performance
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly within the luxury sector. Emphasise your achievements in developing and executing successful digital strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Insignia's brand and its unique position in the luxury market. Discuss how your skills and experiences align with the key responsibilities outlined in the job description.
Showcase Your Digital Expertise: In your application, provide specific examples of your proficiency in tools like Google Analytics, CRM systems, and A/B testing. Highlight any successful campaigns you've managed and the results achieved.
Demonstrate Leadership Skills: Since this role involves leading a team, include examples of your leadership experience. Discuss how you have mentored others and fostered a collaborative environment in previous roles.
How to prepare for a job interview at Insignia Group of Companies
✨Showcase Your Digital Expertise
Make sure to highlight your experience with digital marketing strategies, especially in the luxury sector. Be prepared to discuss specific campaigns you've led, the tools you used, and the results achieved.
✨Understand the Luxury Market
Demonstrate your knowledge of luxury market dynamics and consumer behaviour. Research Insignia's offerings and be ready to discuss how you can enhance their brand presence in this competitive space.
✨Prepare for A/B Testing Discussions
Since A/B testing is a key responsibility, come equipped with examples of how you've successfully implemented A/B tests in past roles. Discuss what you learned from these tests and how they informed your marketing strategies.
✨Emphasise Leadership Skills
As a potential leader of a small team, it's crucial to convey your leadership style and experience. Share examples of how you've mentored others and fostered a collaborative environment in previous positions.
