Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategies and execute impactful marketing campaigns for Old El Paso.
- Company: Join General Mills, a global leader in branded consumer foods with over 150 years of history.
- Benefits: Enjoy flexible hybrid work, wellness programmes, bonuses, and generous family leave.
- Why this job: Be the voice of consumers and drive growth in a vibrant, fast-paced FMCG sector.
- Qualifications: 6+ years in marketing with a focus on consumer insights and campaign effectiveness.
- Other info: Opportunity to develop a team member and collaborate with diverse stakeholders.
The predicted salary is between 43200 - 72000 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D centre, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
The UK Team is seeking a Senior Brand Experience Manager to join us as the beating heart of the team, lead a dynamic agenda and help us achieve our high growth ambitions for our market leading brands! World Foods is one of the most vibrant and fast-growing categories in the UK FMCG sector, giving consumers access to adventurous flavour that livens up dinner rotations and uniquely brings people together. We have a rare opportunity for an exceptional Senior Brand Experience Manager to join the General Mills Marketing team on the biggest and most established brand in the business, Old El Paso, to drive transformational change in the brand growth trajectory.
What your role is: As a key leader within the UK Brand Team, you will be a highly visible brand champion and the voice of the consumer. You will leverage and hone your expertise in brand experience competencies including strategy building, media/campaign planning, retail media planning, creative deployment and consumer outreach. You will develop local marketing strategies that deliver brand equity, consumer penetration, and market-leading business results—planning and executing impactful cross-channel campaigns. Includes but is not limited to ATL (TV, Digital, Social), PR, Experiential and Retail & Shopper. You will collaborate with internal (brand/business teams) and external (agencies/retailers) stakeholders on innovative, relevant and scalable ideas that drive business growth with our most important consumers. This role has line management responsibility where you will develop and grow the Old El Paso Brand Experience Manager.
Who we are looking for: An experienced marketer with 6+ years of experience and deep personal accountability for delivering remarkable campaigns that generate brand and business results within the FMCG industry. Someone who deeply understands the power of consumer insights in driving brand growth and can translate these insights compellingly into remarkable marketing and communication strategies. You are up to date with trends, culture, and are curious about the evolving media landscape and how best to approach it. You should LOVE thinking about consumers, finding new ways to reach them and convert them into lovers of Old El Paso by being able to demonstrate functional experience and results in marketing effectiveness measurement via media mix modelling (MMM), such as: Through-the-line Media Planning, Creative Development, Familiarity with retailer and category dynamics within FMCG, Effectiveness (Revenue/Profit ROI) Measurement, A&CP Budget Planning & Management.
What’s in it for you? Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays. Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more. Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme. Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one. Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers. Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...
Senior Brand Communications Manager employer: General Mills
Contact Detail:
General Mills Recruiting Team
accessibility@talentify.io
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Communications Manager
✨Tip Number 1
Familiarise yourself with the Old El Paso brand and its unique selling points. Understanding what makes the brand stand out will help you articulate your vision for its growth during interviews.
✨Tip Number 2
Network with current or former employees of General Mills, especially those in marketing roles. They can provide valuable insights into the company culture and expectations for the Senior Brand Experience Manager position.
✨Tip Number 3
Stay updated on the latest trends in FMCG and brand communications. Being able to discuss recent campaigns or shifts in consumer behaviour will demonstrate your passion and knowledge during discussions.
✨Tip Number 4
Prepare to showcase your experience with media mix modelling and campaign effectiveness measurement. Be ready to discuss specific examples of how you've used these tools to drive brand growth in previous roles.
We think you need these skills to ace Senior Brand Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand communications and marketing, particularly within the FMCG sector. Use specific examples of campaigns you've led or contributed to that demonstrate your ability to drive brand growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for food and how it aligns with the company's mission. Discuss your understanding of consumer insights and how you've successfully translated them into effective marketing strategies in previous roles.
Showcase Your Achievements: Quantify your achievements in previous positions. For instance, mention any increases in brand equity or market penetration you have achieved through your campaigns. This will help illustrate your impact and effectiveness as a marketer.
Research the Company: Familiarise yourself with General Mills and its brands, especially Old El Paso. Understanding their current marketing strategies and recent campaigns will allow you to tailor your application and show how you can contribute to their goals.
How to prepare for a job interview at General Mills
✨Showcase Your Brand Experience
Make sure to highlight your previous experience in brand management, especially within the FMCG sector. Be prepared to discuss specific campaigns you've led and the measurable results they achieved.
✨Demonstrate Consumer Insight Knowledge
Since understanding consumer insights is crucial for this role, come equipped with examples of how you've used consumer data to shape marketing strategies. Discuss any tools or methodologies you’ve employed, such as media mix modelling.
✨Stay Current with Trends
The interviewer will likely want to know how you keep up with industry trends and cultural shifts. Share your thoughts on recent developments in the FMCG landscape and how they could impact brand strategies.
✨Prepare for Collaborative Scenarios
Given the collaborative nature of the role, be ready to discuss how you've worked with cross-functional teams in the past. Prepare examples that showcase your ability to lead and inspire others towards a common goal.
