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For Companies At a Glance
- Tasks: Lead and optimise marketing activities across digital platforms and campaigns.
- Company: Join a dynamic team focused on enhancing customer engagement in the golf and leisure sector.
- Benefits: Enjoy perks like free golf, 50% off food, and training opportunities.
- Why this job: Be part of a mission-driven company making a charitable impact while developing your marketing skills.
- Qualifications: Experience in digital marketing and CRM management, preferably with HubSpot.
- Other info: Ideal for those passionate about golf, leisure, and community engagement.
The predicted salary is between 28800 - 42000 £ per year.
We are seeking a proactive and detail-oriented Marketing Executive to lead and optimise our marketing activity across a range of digital platforms and campaigns. This role will be instrumental in enhancing customer engagement, promoting our offerings, and driving revenue growth through data-led marketing strategies.
Key Responsibilities
- HubSpot CRM Management
- Maintain, configure, and optimise HubSpot CRM for marketing automation, lead nurturing, and reporting
- Develop and manage workflows, email campaigns, and customer segmentation
- Generate actionable insights from CRM data to improve conversion and retention
- Ensure data cleanliness and integrity
- Digital Marketing Campaigns
- Plan and execute digital campaigns across email, social media, and paid media
- Work with venue managers to build campaign calendars and support local marketing initiatives
- Use data and analytics to monitor performance and refine strategies
- Content Creation & Management
- Coordinate content production for web, social, email, and other channels
- Manage internal and external creative resources including photography, video, and design
- Ensure consistent branding and messaging across platforms including onsite POS
- Website & SEO
- Manage and update website content in alignment with SEO best practices
- Collaborate with developers to improve UX and conversion
- Monitor site analytics to identify and implement optimisations
- Get Golfing App Management (Pacesetter)
- Oversee functionality, updates, and integration of the Get Golfing App
- Collaborate with developers and support teams to enhance user experience
- Train and support staff and members in app usage
- Community Engagement & Charitable Initiatives
- Work closely with the Charities and Communities team to promote outreach programmes and fundraising initiatives
- Create marketing content that highlights our charitable impact
- Support campaigns aimed at increasing community involvement and awareness of Get Golfing’s mission
Qualifications
- Strong understanding of CRM, marketing automation, and analytics (HubSpot experience preferred)
- Proven experience in digital marketing (email, social media, SEO, content marketing)
- Excellent communication, writing, and interpersonal skills
- Highly organised, with strong attention to detail and ability to manage multiple priorities
- Experience in the golf, leisure, hospitality, or charity sectors is a plus
- Ability to work both independently and collaboratively in a dynamic environment
Benefits
- Pension Plans
- Training & Development
- Free Golf
- 50% discount on food and beverage
- Staff referral programme
Group Marketing Executive employer: Get Golfing
Contact Detail:
Get Golfing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing Executive
✨Tip Number 1
Familiarise yourself with HubSpot CRM, as it's a key tool for this role. Consider taking online courses or tutorials to enhance your skills in managing and optimising CRM systems, which will give you an edge during the interview.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially in email, social media, and SEO. Being able to discuss recent campaigns or strategies you've found effective can demonstrate your proactive approach and passion for the field.
✨Tip Number 3
Prepare examples of past marketing campaigns you've worked on, particularly those that involved data analysis and optimisation. This will showcase your ability to drive results and improve customer engagement, which is crucial for this position.
✨Tip Number 4
Research Get Golfing's community initiatives and charitable programmes. Showing genuine interest and understanding of their mission can help you connect with the team and demonstrate your alignment with their values during the interview process.
We think you need these skills to ace Group Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, CRM management, and content creation. Use keywords from the job description to demonstrate that you meet the specific requirements for the Group Marketing Executive role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's mission. Mention specific examples of how you've successfully managed digital campaigns or improved customer engagement in previous roles.
Showcase Your Skills: In your application, emphasise your proficiency with HubSpot CRM and any other relevant tools. Provide examples of how you've used data analytics to drive marketing strategies and improve conversion rates.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the Group Marketing Executive position.
How to prepare for a job interview at Get Golfing
✨Showcase Your CRM Skills
Since the role requires managing HubSpot CRM, be prepared to discuss your experience with CRM systems. Highlight specific examples of how you've optimised CRM for marketing automation and lead nurturing in previous roles.
✨Demonstrate Data-Driven Decision Making
The job emphasises data-led marketing strategies. Be ready to share instances where you've used data analytics to refine marketing campaigns or improve customer engagement. This will show your ability to drive revenue growth through informed decisions.
✨Prepare for Content Management Questions
As content creation is a key responsibility, think about your past experiences in coordinating content across various platforms. Discuss how you ensure consistent branding and messaging, and any tools you use for content management.
✨Engage with Community Initiatives
The role involves community engagement and charitable initiatives. Familiarise yourself with Get Golfing’s mission and be ready to discuss how you can contribute to outreach programmes and fundraising efforts. Showing genuine interest in their community work can set you apart.
