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- Tasks: Lead the marketing strategy for an innovative wellness app from launch to scale.
- Company: Fit4Life Academy is revolutionising fitness education and wellness with a global reach.
- Benefits: Enjoy remote work, flexible hours, and equity in a founding role.
- Why this job: Join a passionate team to create a meaningful brand that improves lives.
- Qualifications: Senior-level marketer with experience in scaling consumer apps and a passion for wellness.
- Other info: Include your portfolio and case studies with your application.
The predicted salary is between 43200 - 72000 £ per year.
Are You Looking for an Exciting, Rewarding Opportunity With a Company That Truly Wants You to Fulfil Your Potential? Fit4Life Academy has already made waves in the fitness education space—licensing independent gym owners across the UK to deliver fully accredited Level 3 Fitness Diplomas from within their own facilities. We’ve built the systems, the automation, the branding, and the reach. Now, we’re taking the next leap. We’re building a truly innovative, category-defining wellness app with global reach.
We are now looking for a strategic, creative, and execution-driven CMO to lead brand, growth, and retention—owning the entire marketing ecosystem from launch through scale.
About the Role
This is a founding-level opportunity. You’ll work directly with the Director to define and implement a brand-led go-to-market strategy, sharpen user personas, and lead paid, organic, and referral growth from Day 1.
Key Responsibilities:
- Build and execute the full go-to-market launch
- Own messaging, funnel structure, and content strategy
- Oversee paid social, referral, influencer, and UGC campaigns
- Collaborate on app onboarding flows and UX to boost conversion and LTV
- Set up retention, CRM, and re-engagement strategies
- Work cross-functionally with product and design teams
- Build and lead a lean, high-performing marketing team
Who You Are:
- A senior-level marketer or performance-focused CMO with experience scaling consumer apps
- Deeply brand-driven but with tactical knowledge of paid growth, content, and virality
- Passionate about health, wellness, and building something that matters
- Comfortable in early-stage chaos and confident taking ownership
- Based in Europe or India (remote-first is fine)
Equity & Compensation
- Founding role with 3% equity
- Monthly payment (negotiable depending on experience/scope)
- Remote-first with flexible hours
If you’re a visionary and executor who wants to build a globally loved brand from the ground up—apply now. Please include your portfolio, LinkedIn, and any relevant case studies or growth results with your application.
Contact Detail:
Fit4Life Academy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Network with professionals in the fitness and wellness industry. Attend relevant events, webinars, or online forums to connect with potential colleagues and mentors who can provide insights into the role and company culture.
✨Tip Number 2
Showcase your understanding of the fitness app market by researching competitors and identifying gaps in their strategies. Be prepared to discuss how you would position Fit4Life Academy's app uniquely in your conversations.
✨Tip Number 3
Prepare to demonstrate your strategic thinking by outlining a preliminary go-to-market strategy for the app. Highlight your experience with brand-led initiatives and how you would approach user acquisition and retention.
✨Tip Number 4
Familiarise yourself with the latest trends in digital marketing, particularly in the health and wellness sector. Being able to discuss innovative marketing tactics will show that you're not only experienced but also forward-thinking.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Understand the Company Vision: Before applying, take some time to understand Fit4Life Academy's mission and vision. Familiarise yourself with their current offerings and how they plan to innovate in the wellness app space. This will help you tailor your application to align with their goals.
Showcase Relevant Experience: In your CV and cover letter, highlight your experience as a senior-level marketer or CMO, particularly in scaling consumer apps. Provide specific examples of successful marketing strategies you've implemented, especially those that demonstrate your ability to drive growth and retention.
Include a Strong Portfolio: Since the role requires a strategic and creative mindset, make sure to include a portfolio showcasing your previous work. Highlight case studies or growth results that illustrate your impact on brand development and marketing success.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for health and wellness. Discuss why you are excited about the opportunity to build a globally loved brand and how your vision aligns with Fit4Life Academy's mission.
How to prepare for a job interview at Fit4Life Academy
✨Showcase Your Strategic Vision
As a CMO, it's crucial to demonstrate your ability to think strategically. Prepare to discuss your vision for the brand and how you would approach the go-to-market strategy. Be ready to share examples of past successes in scaling consumer apps.
✨Highlight Your Experience with Growth Tactics
Make sure to emphasise your experience with various growth tactics, including paid social, influencer marketing, and user-generated content campaigns. Discuss specific metrics or results you've achieved in these areas to showcase your effectiveness.
✨Demonstrate Your Passion for Health and Wellness
Fit4Life Academy is focused on health and wellness, so it's important to convey your passion for this industry. Share personal anecdotes or professional experiences that highlight your commitment to improving lives through wellness.
✨Prepare for Collaborative Discussions
Since the role involves working cross-functionally with product and design teams, be prepared to discuss how you foster collaboration. Share examples of how you've successfully worked with other departments to achieve common goals.
