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- Tasks: Lead global marketing strategy and oversee brand storytelling for a luxury womenswear brand.
- Company: Really Wild Clothing celebrates British heritage, craftsmanship, and sustainability in women's fashion.
- Benefits: Enjoy a full-time role with opportunities for creativity and leadership in a dynamic environment.
- Why this job: Be part of a brand that empowers women while driving measurable growth and innovation.
- Qualifications: 7+ years in senior marketing roles, especially in luxury fashion or lifestyle sectors.
- Other info: Join a passionate team dedicated to blending countryside elegance with contemporary style.
The predicted salary is between 43200 - 72000 £ per year.
Really Wild Clothing is a British heritage womenswear brand that seamlessly blends countryside craftsmanship, sustainability, and timeless style for empowered women. We’re seeking an experienced and strategic Head of Marketing to elevate our brand across all channels.
This individual will lead our global marketing strategy, oversee brand storytelling and campaign execution, and drive measurable growth across digital.
- Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with our brand’s heritage and future ambitions.
- Asset Production: Lead the development of seasonal photography and videography, including lifestyle, studio, pack shots, and behind-the-scenes content. Oversee creative production, including model casting, agency coordination, shoot styling, and content curation.
- Digital Marketing & Advertising: Plan and execute digital campaigns across Meta, Google, and programmatic platforms. Oversee content marketing, SEO, and email marketing to drive engagement and online sales.
- Content & Storytelling: Own brand storytelling across digital channels, newsletters, social media, the journal, and lookbooks. Collaborate on campaign messaging and creative assets.
- Support the sales team with marketing toolkits, seasonal materials, and promotional content. Align marketing strategy with the brand’s retail and wholesale expansion in the UK, Europe, and North America.
- Team Leadership: Lead a small in-house team and manage relationships with agencies, freelance creatives, and production teams. Track KPIs and report on campaign performance, customer insights, and brand growth.
7+ years of senior marketing experience in luxury fashion or lifestyle.
- Strong background in brand development, campaign production, and digital performance.
- Experience leading photoshoots, videography, and creative content creation.
- Excellent aesthetic judgment, strategic thinking, and executional drive.
- Deep understanding of luxury audiences, countryside lifestyle, and British heritage positioning.
- Background in PR, retail marketing, and international expansion.
- Familiarity with seasonal selling cycles and wholesale marketing.
Join us in shaping the future of a brand where craftsmanship meets contemporary elegance.
Contact Detail:
Really Wild Clothing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - CRM
✨Tip Number 1
Familiarise yourself with Really Wild Clothing's brand values and heritage. Understanding their commitment to craftsmanship and sustainability will help you align your experience and ideas with their vision during discussions.
✨Tip Number 2
Prepare to discuss your previous successes in digital marketing and campaign execution. Be ready to share specific examples of how you've driven measurable growth in past roles, particularly in the luxury fashion sector.
✨Tip Number 3
Showcase your leadership skills by highlighting experiences where you've successfully managed teams or collaborated with agencies. Emphasise your ability to inspire creativity and drive results within a team setting.
✨Tip Number 4
Research current trends in luxury fashion marketing, especially those related to countryside lifestyle branding. Being knowledgeable about the latest strategies will demonstrate your proactive approach and passion for the industry.
We think you need these skills to ace Marketing Executive - CRM
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Really Wild Clothing's brand ethos, heritage, and target audience. This will help you tailor your application to reflect your alignment with their values.
Tailor Your CV: Highlight your relevant experience in luxury fashion or lifestyle marketing. Focus on your strategic leadership skills, campaign production experience, and any specific achievements that demonstrate your ability to drive growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of the countryside lifestyle. Mention specific examples of how your previous work aligns with the responsibilities outlined in the job description.
Showcase Your Creative Work: If applicable, include a portfolio or links to campaigns you've led, particularly those involving digital marketing, content creation, or brand storytelling. This will provide tangible evidence of your capabilities.
How to prepare for a job interview at Really Wild Clothing
✨Showcase Your Strategic Thinking
As a Head of Marketing, you'll need to demonstrate your ability to develop and implement comprehensive marketing strategies. Prepare examples from your past experience where you successfully aligned marketing initiatives with brand goals, especially in luxury fashion or lifestyle.
✨Highlight Your Creative Leadership
Discuss your experience in leading creative projects, such as photoshoots and content production. Be ready to share specific instances where your aesthetic judgment and leadership resulted in successful campaigns that resonated with target audiences.
✨Understand the Brand's Heritage
Familiarise yourself with Really Wild Clothing's brand story and values. During the interview, express how your understanding of British heritage and countryside lifestyle can contribute to the brand's narrative and marketing efforts.
✨Prepare for Digital Marketing Discussions
Since digital marketing is a key focus, be prepared to discuss your experience with various platforms like Meta and Google. Bring insights on how you've driven engagement and sales through digital campaigns, and be ready to talk about your approach to SEO and email marketing.
