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- Tasks: Lead global marketing strategy and oversee brand storytelling for a luxury womenswear brand.
- Company: Really Wild Clothing celebrates British heritage with sustainable, stylish clothing for empowered women.
- Benefits: Enjoy a full-time role with opportunities for creativity and leadership in a dynamic environment.
- Why this job: Be part of a brand that values craftsmanship and sustainability while making a real impact.
- Qualifications: 7+ years in senior marketing roles, especially in luxury fashion or lifestyle sectors.
- Other info: Join a passionate team and help shape the future of a renowned British brand.
The predicted salary is between 43200 - 72000 £ per year.
We’re seeking an experienced and strategic Head of Marketing to elevate our brand across all channels. This individual will lead our global marketing strategy, oversee brand storytelling and campaign execution, and drive measurable growth across digital.
Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with our brand’s heritage and future ambitions.
Asset Production: Lead the development of seasonal photography and videography, including lifestyle, studio, pack shots, and behind-the-scenes content. Oversee creative production, including model casting, agency coordination, shoot styling, and content curation.
Digital Marketing & Advertising: Plan and execute digital campaigns across Meta, Google, and programmatic platforms. Oversee content marketing, SEO, and email marketing to drive engagement and online sales.
Content & Storytelling: Own brand storytelling across digital channels, newsletters, social media, the journal, and lookbooks. Collaborate on campaign messaging and creative assets. Support the sales team with marketing toolkits, seasonal materials, and promotional content. Align marketing strategy with the brand’s retail and wholesale expansion in the UK, Europe, and North America.
Team Leadership: Lead a small in-house team and manage relationships with agencies, freelance creatives, and production teams. Track KPIs and report on campaign performance, customer insights, and brand growth.
Qualifications:
- 7+ years of senior marketing experience in luxury fashion or lifestyle.
- Strong background in brand development, campaign production, and digital performance.
- Experience leading photoshoots, videography, and creative content creation.
- Excellent aesthetic judgment, strategic thinking, and executional drive.
- Deep understanding of luxury audiences, countryside lifestyle, and British heritage positioning.
- Background in PR, retail marketing, and international expansion.
- Familiarity with seasonal selling cycles and wholesale marketing.
Join us in shaping the future of a brand where craftsmanship meets contemporary elegance.
Contact Detail:
Really Wild Clothing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing CRM Lead
✨Tip Number 1
Familiarise yourself with Really Wild Clothing's brand ethos and heritage. Understanding their commitment to craftsmanship and sustainability will help you align your marketing strategies with their values during interviews.
✨Tip Number 2
Showcase your experience in leading successful digital marketing campaigns, especially in the luxury fashion sector. Be prepared to discuss specific examples of how you've driven measurable growth through innovative strategies.
✨Tip Number 3
Highlight your leadership skills by discussing your experience managing teams and collaborating with creative agencies. Emphasise your ability to inspire and guide a team towards achieving ambitious marketing goals.
✨Tip Number 4
Prepare to discuss your understanding of seasonal selling cycles and how they impact marketing strategies. Being able to articulate this knowledge will demonstrate your readiness to align marketing efforts with retail and wholesale expansion.
We think you need these skills to ace Marketing CRM Lead
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Really Wild Clothing's brand ethos, heritage, and target audience. This will help you tailor your application to reflect their values and demonstrate your alignment with their mission.
Tailor Your CV: Highlight your relevant experience in luxury fashion or lifestyle marketing. Focus on your strategic leadership skills, digital marketing expertise, and any specific achievements that showcase your ability to drive growth and engagement.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for the brand and how your background aligns with the role. Mention specific campaigns you've led and how they relate to the responsibilities outlined in the job description.
Showcase Your Creative Work: If applicable, include a portfolio or links to previous campaigns, photoshoots, or content you've produced. This will provide tangible evidence of your skills in brand storytelling and creative execution, which are crucial for this role.
How to prepare for a job interview at Really Wild Clothing
✨Showcase Your Strategic Vision
As a candidate for the Head of Marketing position, it's crucial to demonstrate your ability to develop and implement a comprehensive marketing strategy. Prepare examples of past strategies you've executed that align with brand heritage and future ambitions, particularly in luxury fashion.
✨Highlight Your Creative Leadership
Discuss your experience in leading creative production, including photoshoots and videography. Be ready to share specific projects where you oversaw model casting, agency coordination, and content curation, showcasing your aesthetic judgment and executional drive.
✨Demonstrate Digital Savvy
Given the emphasis on digital marketing and advertising, prepare to discuss your experience with platforms like Meta and Google. Share successful campaigns you've led, focusing on how you drove engagement and online sales through content marketing, SEO, and email marketing.
✨Understand the Brand's Essence
Familiarise yourself with Really Wild Clothing's brand values and positioning within the luxury market. Be prepared to articulate how your understanding of luxury audiences and British heritage can contribute to the brand's storytelling and overall marketing strategy.
