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- Tasks: Lead global marketing strategy and oversee brand storytelling for a luxury womenswear brand.
- Company: Really Wild Clothing is a British heritage brand focused on craftsmanship and sustainability.
- Benefits: Enjoy a full-time role with opportunities for creative leadership and impactful campaigns.
- Why this job: Join a passionate team and shape the future of a brand that empowers women.
- Qualifications: 7+ years in senior marketing roles, especially in luxury fashion or lifestyle.
- Other info: Collaborate with a small in-house team and manage relationships with creative agencies.
The predicted salary is between 43200 - 72000 £ per year.
Location: London, UK
Really Wild Clothing is a British heritage womenswear brand that seamlessly blends countryside craftsmanship, sustainability, and timeless style for empowered women. We’re seeking an experienced and strategic Head of Marketing to elevate our brand across all channels.
This individual will lead our global marketing strategy, oversee brand storytelling and campaign execution, and drive measurable growth across digital.
- Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with our brand’s heritage and future ambitions.
- Asset Production: Lead the development of seasonal photography and videography, including lifestyle, studio, pack shots, and behind-the-scenes content. Oversee creative production, including model casting, agency coordination, shoot styling, and content curation.
- Digital Marketing & Advertising: Plan and execute digital campaigns across Meta, Google, and programmatic platforms. Oversee content marketing, SEO, and email marketing to drive engagement and online sales.
- Content & Storytelling: Own brand storytelling across digital channels, newsletters, social media, the journal, and lookbooks. Collaborate on campaign messaging and creative assets. Support the sales team with marketing toolkits, seasonal materials, and promotional content. Align marketing strategy with the brand’s retail and wholesale expansion in the UK, Europe, and North America.
- Team Leadership: Lead a small in-house team and manage relationships with agencies, freelance creatives, and production teams. Track KPIs and report on campaign performance, customer insights, and brand growth.
Requirements:
- 7+ years of senior marketing experience in luxury fashion or lifestyle.
- Strong background in brand development, campaign production, and digital performance.
- Experience leading photoshoots, videography, and creative content creation.
- Excellent aesthetic judgment, strategic thinking, and executional drive.
- Deep understanding of luxury audiences, countryside lifestyle, and British heritage positioning.
- Background in PR, retail marketing, and international expansion.
- Familiarity with seasonal selling cycles and wholesale marketing.
Join us in shaping the future of a brand where craftsmanship meets contemporary elegance.
Contact Detail:
Really Wild Clothing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Project Executive
✨Tip Number 1
Familiarise yourself with Really Wild Clothing's brand ethos and heritage. Understanding their commitment to craftsmanship and sustainability will help you align your marketing strategies with their values during interviews.
✨Tip Number 2
Showcase your experience in leading successful marketing campaigns, particularly in the luxury fashion sector. Be prepared to discuss specific examples of how you've driven measurable growth and engagement through digital marketing.
✨Tip Number 3
Highlight your leadership skills by discussing your experience managing teams and collaborating with creative agencies. Emphasise your ability to inspire and guide a team towards achieving strategic marketing goals.
✨Tip Number 4
Prepare to discuss your understanding of seasonal selling cycles and how they impact marketing strategies. Being able to articulate this knowledge will demonstrate your readiness to align marketing efforts with retail and wholesale expansion.
We think you need these skills to ace Marketing Project Executive
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Really Wild Clothing's brand ethos, heritage, and target audience. This knowledge will help you tailor your application to reflect their values and demonstrate your alignment with their mission.
Tailor Your CV: Highlight your relevant experience in luxury fashion or lifestyle marketing. Focus on your strategic leadership skills, campaign production, and digital marketing expertise. Use specific examples that showcase your achievements and how they relate to the role.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the brand and its commitment to craftsmanship and sustainability. Mention how your background aligns with their goals and how you can contribute to their marketing strategy.
Showcase Your Creative Work: If applicable, include a portfolio or links to previous campaigns you've led, especially those involving photography, videography, or digital marketing. This will provide tangible evidence of your skills and creativity, making your application stand out.
How to prepare for a job interview at Really Wild Clothing
✨Showcase Your Strategic Thinking
As a Head of Marketing, you'll need to demonstrate your ability to develop and implement comprehensive marketing strategies. Prepare examples from your past experiences where you successfully aligned marketing initiatives with brand goals, especially in luxury fashion or lifestyle.
✨Highlight Your Creative Leadership
Discuss your experience in leading creative projects, such as photoshoots and content creation. Be ready to share specific instances where your aesthetic judgment and leadership resulted in successful campaigns that resonated with target audiences.
✨Understand the Brand's Heritage
Familiarise yourself with Really Wild Clothing's brand values and heritage. During the interview, express how your understanding of British heritage and countryside lifestyle can influence your marketing strategies and storytelling.
✨Prepare for Digital Marketing Discussions
Since digital marketing is a key focus, be prepared to discuss your experience with various platforms like Meta and Google. Bring insights on how you've driven engagement and sales through digital campaigns, and be ready to suggest innovative ideas tailored to the brand's audience.
