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For Companies At a Glance
- Tasks: Lead product launches and create impactful marketing campaigns for Insurtech solutions.
- Company: Join a fast-growing Insurtech Data Client making waves in the industry.
- Benefits: Enjoy remote work, a bonus scheme, 34 days off, and enhanced parental leave.
- Why this job: Be part of a pivotal growth phase and make a real impact with your creativity.
- Qualifications: Experience in SaaS Product Marketing, especially within the Insurance sector, is essential.
- Other info: Occasional travel to the UK Head Office required, but mostly remote.
The predicted salary is between 43200 - 72000 £ per year.
We’re excited to be supporting a fast-growing Insurtech Data Client, as they look to welcome an experienced remote-based SaaS Product Marketing Manager to their team. This is a pivotal role at a key moment in the company’s growth journey — ideal for someone who thrives on bringing products to life through strategic, creative marketing. You will own the planning and execution of product launches, developing impactful campaigns and go-to-market strategies that resonate with customers and prospects.
Responsibilities
- Develop compelling messaging and positioning that speaks to target audiences across the customer journey
- Maintain consistency in brand voice and messaging across all marketing channels
- Track and report on product launch success using clear, actionable data
- Translate launch performance into strategic improvements
- Create engaging sales enablement materials, including case studies, FAQs, and collateral
- Conduct market research to inform and refine product positioning
Requirements
- Proven success in SaaS Product Marketing role with Insurance clients - essential
- Experience of taking Insurtech products to Market (GTM)
- Strong acumen; any broader commercial insurance experience is a bonus
- Comfortable with occasional travel to UK Head Office (once a month max)
- Naturally curious personality, able to communicate positively and succinctly
Benefits
- Company bonus scheme
- 34 days annual leave + birthday off
- 5% matched pension scheme
- Enhanced parental leave & 14 days paid sick leave
- Employee Assistance & Wellbeing Programmes
Contact Detail:
Calibre Candidates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Insurtech
✨Tip Number 1
Familiarise yourself with the latest trends in Insurtech and SaaS marketing. This will not only help you understand the industry better but also allow you to speak confidently about how your skills can contribute to our growth.
✨Tip Number 2
Network with professionals in the Insurtech space. Engaging with others in the industry can provide valuable insights and connections that may give you an edge during the interview process.
✨Tip Number 3
Prepare to discuss specific product launches you've managed in the past. Be ready to share metrics and outcomes, as we value data-driven decision-making and want to see how you've successfully executed go-to-market strategies.
✨Tip Number 4
Showcase your creativity by thinking of innovative marketing ideas tailored for our products. Presenting fresh concepts during your discussions can demonstrate your proactive approach and passion for the role.
We think you need these skills to ace Product Marketing Manager - Insurtech
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight your relevant experience in SaaS and Insurtech.
Craft a Compelling CV: Your CV should clearly showcase your achievements in product marketing, especially in the Insurtech sector. Use metrics to demonstrate your success in previous roles, such as successful product launches or campaign performance.
Write a Tailored Cover Letter: In your cover letter, express your passion for Insurtech and how your skills align with the company's goals. Mention specific examples of how you've developed impactful marketing strategies and messaging in past roles.
Highlight Relevant Skills: Make sure to emphasise your skills in market research, data analysis, and sales enablement materials creation. These are crucial for the role and will help you stand out as a candidate.
How to prepare for a job interview at Calibre Candidates
✨Showcase Your SaaS Experience
Make sure to highlight your previous successes in SaaS Product Marketing, especially within the insurance sector. Prepare specific examples of how you've successfully launched products and the strategies you employed.
✨Understand the Insurtech Landscape
Familiarise yourself with current trends and challenges in the Insurtech industry. Being able to discuss these insights during the interview will demonstrate your passion and knowledge about the field.
✨Prepare for Data-Driven Discussions
Since tracking and reporting on product launch success is key, be ready to discuss how you've used data to inform your marketing strategies. Bring examples of metrics you've tracked and how they influenced your decisions.
✨Craft Compelling Messaging Examples
Think of examples where you've developed messaging that resonated with target audiences. Be prepared to discuss your process for creating engaging sales enablement materials and how you maintained brand consistency.
