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- Tasks: Analyse data from social, search, and e-commerce platforms to understand consumer behaviour.
- Company: Join a dynamic team focused on digital insights and brand growth.
- Benefits: Enjoy remote work flexibility and opportunities for professional development.
- Why this job: Make an impact by shaping marketing strategies and understanding consumer trends.
- Qualifications: Fluency in Mandarin and experience in market research or social listening required.
- Other info: This role is perfect for those passionate about digital marketing and consumer insights.
The predicted salary is between 28800 - 48000 £ per year.
Location: Remote in UK
Role and Responsibilities:
- Gather and analyse data from social, search, and e-commerce platforms.
- Collect insights from key digital platforms to understand consumer interests, behaviours, and conversations relevant to the category and brand.
- Evaluate brand positioning and the competitive landscape.
- Assess how the brand and its competitors are perceived by consumers, identifying key strengths, weaknesses, and market opportunities.
- Explore consumer behaviour, including usage routines and purchase drivers.
- Understand how consumers engage with products in their daily lives, and what influences their path to purchase.
- Assess brand sentiment and awareness.
- Measure how widely the brand is known and track overall consumer sentiment across digital touch points.
- Develop strategic recommendations with support from the wider team.
- Translate findings into clear, actionable strategies to inform marketing, innovation, and growth initiatives.
Requirements:
- Fluency in Mandarin (spoken and written) is essential.
- Proven experience in social listening, e-commerce review analysis, and/or market research.
- Strong analytical and storytelling skills.
- Familiarity with Chinese digital platforms.
E-commerce, Search and Social Analyst employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-commerce, Search and Social Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce and social media analytics. Understanding the current landscape will help you speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the field, especially those who have experience with Chinese digital platforms. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific case studies or examples where you've successfully gathered and analysed data to influence marketing strategies. This will showcase your analytical skills and storytelling ability.
✨Tip Number 4
Brush up on your Mandarin language skills, as fluency is essential for this role. Practising conversational Mandarin can give you an edge and demonstrate your commitment to the position.
We think you need these skills to ace E-commerce, Search and Social Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an E-commerce, Search and Social Analyst. Familiarise yourself with data analysis, consumer behaviour insights, and brand positioning to tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasise any experience you have in social listening, e-commerce review analysis, or market research. Use specific examples to demonstrate your analytical skills and familiarity with digital platforms.
Showcase Language Proficiency: Since fluency in Mandarin is essential for this role, make sure to clearly state your language skills in both your CV and cover letter. If possible, provide examples of how you've used Mandarin in a professional context.
Craft a Compelling Cover Letter: Your cover letter should not only express your interest in the position but also outline how your skills and experiences align with the job requirements. Be sure to mention your understanding of consumer behaviour and how it relates to the brand's strategy.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Analytical Skills
As an E-commerce, Search and Social Analyst, your analytical skills are crucial. Be prepared to discuss specific examples of how you've gathered and analysed data in previous roles. Highlight any tools or methodologies you used to derive insights from social and e-commerce platforms.
✨Demonstrate Cultural Understanding
Fluency in Mandarin is essential for this role. Make sure to demonstrate your understanding of Chinese digital platforms and consumer behaviour during the interview. Share experiences that showcase your ability to navigate cultural nuances in marketing strategies.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about how you would evaluate brand positioning or measure brand sentiment. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Articulate Strategic Recommendations
The role requires translating findings into actionable strategies. Be ready to discuss how you would develop strategic recommendations based on data analysis. Use past experiences to illustrate how your insights led to successful marketing or growth initiatives.
