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- Tasks: Lead marketing strategies for LANEIGE & Innisfree, managing campaigns and brand awareness.
- Company: Join a leading beauty brand known for innovation and quality in skincare.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a creative team making an impact in the beauty industry.
- Qualifications: 8+ years in marketing, preferably in beauty; strong analytical and strategic skills required.
- Other info: Position based in Soho, London; 4 days in office.
The predicted salary is between 43200 - 72000 £ per year.
Job Location: Soho (London, United Kingdom) (4 days in office)
Minimum Experience: 8+ Years (Beauty / Personal Care Industry)
Responsible for overseeing integrated marketing programs across all product categories and channels, leading CSR campaigns, and conducting competitive analyses. This role includes managing the marketing calendar, supporting daily operational tasks, and collaborating with Sales, PR, and HQ to enhance brand awareness and drive growth. Seeking a strategic thinker with strong analytical skills to develop and implement marketing strategies that amplify market presence and support product launches.
- Brand Management
- Strategic Development and Implementation: Develop and implement mid-to-long-term brand strategies, and oversee brand distribution strategy.
- Financial and Business Planning: Manage annual business planning, P&L management, and A&P budget, including execution and reporting.
- Retail and Stakeholder Engagement: Conduct annual business negotiations with retailers and support new business development initiatives, in collaboration with Key Account Managers (KAM).
- Marketing and Campaign Execution: Develop and execute the brand marketing calendar, detailing product and brand campaign launches, promotional activities, and sampling initiatives across all consumer touchpoints, while providing support for retailer media planning.
- Pricing Management: Oversee local pricing and develop local pricing strategies.
- Coordination with HQ: Liaise with HQ on local market support, ensuring the timely development of products, packaging, copy, claims testing, global assets for new products, and confirmation of new product pricing and order quantities.
- Marketing Communications (MC) Strategy: Set up the aligned yearly marketing calendar. Develop and support local Integrated Marketing Communications (IMC) strategies. Oversee retailer’s marketing programs and COOP budgets. Use available data to make informed decisions on campaign focus and subsequently lead the development and briefing of marketing meeting decks and 360 go-to-market plans.
- Product Performance and Analysis: Conduct engine product management and performance analysis for products and franchises.
- Market and Competitor Research: Conduct market and competitor research, covering competitor activities, market trends, local Retail Sales Price (RSP), and distribution reports.
- Media Planning and Strategy Coordination: Collaborate with PR specialists and retailers on media strategies, including Integrated Marketing Communication (IMC) plans and Own Media Initiatives (e.g., Content Management: Work with HQ to develop enhanced marketing content for digital and social platforms. Manage asset delivery and execution. Oversee PR specialists and other local agencies for press releases and communication activities.
- Reporting and Analysis: Prepare monthly marketing and sales reports, conduct market trend analysis, and monitor competitive launches and activities.
- Event Participation and Influencer Engagement: Participate in brand events (press launches, influencer events, consumer activations) and maintain connections with influencers in the beauty and lifestyle sector to support brand networking efforts.
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred. Minimum of 8+ years of experience in marketing management, with at least 3 years in a senior role, preferably in the skincare or beauty industry. Strong experience in brand management, business strategy, and marketing operations. Proven ability to develop and implement marketing strategies. Proficiency in marketing software and tools.
Contact Detail:
AMOREPACIFIC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager Local Brands
✨Tip Number 1
Network with professionals in the beauty and personal care industry. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Stay updated on the latest trends in brand marketing, especially within the skincare sector. Follow relevant blogs, podcasts, and social media accounts to gather fresh ideas and demonstrate your knowledge during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your strategic thinking and analytical skills by showcasing how you measured success and adapted strategies based on data.
✨Tip Number 4
Familiarise yourself with StudySmarter's values and mission. Tailor your conversations to reflect how your experience aligns with our goals, particularly in enhancing brand awareness and driving growth in the beauty sector.
We think you need these skills to ace Brand Marketing Manager Local Brands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing within the beauty or personal care industry. Use specific examples that demonstrate your strategic thinking and analytical skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and outlines how your experience aligns with the responsibilities of the Brand Marketing Manager role. Mention specific campaigns you've led and their outcomes.
Highlight Relevant Skills: Emphasise your expertise in financial planning, market analysis, and campaign execution. Be sure to mention any experience with integrated marketing communications and collaboration with sales and PR teams.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful product launches or growth metrics from previous roles. This will help demonstrate your ability to drive brand awareness and growth effectively.
How to prepare for a job interview at AMOREPACIFIC
✨Showcase Your Strategic Thinking
As a Brand Marketing Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've developed and implemented successful marketing strategies in the past, particularly in the beauty or personal care industry.
✨Know Your Numbers
Be ready to discuss financial and business planning. Familiarise yourself with P&L management and A&P budgets, and be prepared to explain how you've managed these in previous roles. This will show your analytical skills and business acumen.
✨Highlight Collaboration Skills
This role requires collaboration with various teams, including Sales and PR. Prepare to share experiences where you've successfully worked with cross-functional teams to achieve brand goals, as this will highlight your teamwork and communication skills.
✨Stay Updated on Market Trends
Conduct thorough research on current market trends and competitor activities in the beauty sector. Being knowledgeable about the latest developments will not only impress your interviewers but also demonstrate your passion for the industry.
