CRM Executive (Data Marketing)

Senior Customer Marketing Executive Location: Hybrid 3 days in the office – West London
Salary: £38,000 – £40,000 Circa
Department: Customer Marketing
Contract: Permanent – Full time

A leading London-based property services brand is seeking a Senior Customer Marketing Executive to join its Customer Marketing team and help shape the future of its CRM strategy.

Known for its innovative marketing, data-driven approach and fast-paced culture, the business has built a strong reputation across the property market through a combination of technology, customer service and an iconic brand identity. This is an exciting opportunity to be part of a forward-thinking marketing function in a company that values creativity, performance, and internal progression.

Reporting to the Head of Customer Marketing, you’ll be responsible for building, delivering and optimising our CRM programmes with a focus on driving engagement and conversion. If you’re a skilled copywriter with hands on experience in marketing automation and a strong track record in CRM, this role could be suitable for you.

Key Responsibilities
Implement and optimise automated lifecycle communications to nurture leads and engage customers at every stage of their journey via Braze.
Plan and deliver targeted CRM campaigns to promote services across customer segments
Manage operational customer service notifications
Develop creative marketing assets to boost sales funnel conversions and maintain high engagement levels
Identify and build segmented customer audiences for tailored communications
Lead a robust test-and-learn strategy to drive continuous improvement
Analyse campaign performance and present insights to internal stakeholders
Stay up to date with CRM trends, tools and competitor activity

What We’re Looking For
Strong copywriting and content creation skills
Technical aptitude and hands-on experience with marketing automation platforms. Braze is preferred but any other equivalent would be suitable.
Proven experience in delivering effective CRM strategies and measurable results
A creative mindset with a data-driven approach
Excellent communication and stakeholder management skills

Please note that they cannot hire anyone on a sponsorship visa.