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For Companies At a Glance
- Tasks: Lead retail operations at Manchester City stores, enhancing fan experience and driving sales.
- Company: Join Manchester City FC, a prestigious Premier League club with a rich history and passionate fanbase.
- Benefits: Enjoy a dynamic work environment, opportunities for growth, and the chance to be part of a winning team.
- Why this job: Be at the forefront of retail innovation in sports, shaping the future of fan engagement and merchandise.
- Qualifications: Retail experience, strong organisational skills, and a passion for sports and merchandise are essential.
- Other info: Exciting opportunity to contribute to a new flagship store opening in 2026.
The predicted salary is between 36000 - 60000 £ per year.
Closing Date of Applications – 28th June 2024
Our Story
Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end.
Our Winning Team
MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history.
As a Retail Manager you will manage our physical store performance, focusing predominantly on our two Manchester sites at the Etihad Stadium and Manchester Arndale. Using your experience in retail, you will identify areas for improvement and innovation that will continue to deliver strong year on year growth and a great fan experience. This person will also work closely with the Head of Retail and Merchandising to create and deliver a best-in-class new stadium store due to open in 2026.
Your Impact
- Drive Stichd to deliver consistently high brick and mortar sales performing at or above our annual forecasts.
- Maximise sales with attention to the product mix, the look and feel of the store including a clear customer journey.
- Support the Head of Retail and Merchandising in delivering a best-in-class stadium store which is due to open in Summer 2026.
- Advise on best practices and innovations from high street retail that can be applied to the new flagship city store to enhance the customer experience and sales performance.
- Increase traffic, basket size and overall revenue in the Stadium Store, on match day and non-match day, via marketing and innovative ideas.
- Manage the delivery of retail marketing campaigns and product launches for our physical stores.
- Plan the most relevant and impactful campaigns for each launch, ensuring reach is maximised across club channels and other third parties when relevant.
- Manage the Retail Marketing calendar and inform those necessary about key dates.
- Conduct ongoing retailer business reviews with the store team(s), measuring performance to budget and challenging retailers to continually improve performance.
What we are looking for
- Retail experience, ideally working for high street retailers or sports related retail.
- Organised individual, used to planning, project management, and problem solving.
- Adaptable – happy to work in a fast-paced environment which can change frequently.
- Good attention to detail for planning and execution of a plan.
- Demonstrates the ability to build effective relationships with customers, colleagues, and suppliers.
- Commercial – driven by a desire to generate revenues.
- Creative – a love of merchandise.
- Passionate – come to work with the passion fans will feel towards our merchandise.
- Offers a dedicated and flexible can-do approach.
- Knowledge of sport and fan behaviour.
- Understanding of the product development cycle with a sportswear brand.
Contact Detail:
City Football Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Manager
✨Tip Number 1
Familiarise yourself with Manchester City's brand and merchandise. Understanding the club's history, values, and fan culture will help you connect with the team and demonstrate your passion during interviews.
✨Tip Number 2
Network with current or former employees of Manchester City or similar retail environments. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial in your application process.
✨Tip Number 3
Stay updated on the latest trends in retail and sports merchandising. Being knowledgeable about innovative retail strategies and successful marketing campaigns can set you apart as a candidate who is ready to contribute from day one.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven sales or improved customer experiences in previous roles. Highlighting your achievements in a measurable way will show that you have the skills needed to excel as a Retail Manager.
We think you need these skills to ace Retail Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant retail experience, especially in high street or sports-related environments. Emphasise your achievements in sales growth and customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for retail and sports merchandise. Mention specific examples of how you've driven sales or improved customer experiences in previous roles.
Showcase Your Knowledge: Demonstrate your understanding of Manchester City FC and its merchandise. Mention any relevant experience with product launches or marketing campaigns that align with the club's vision.
Highlight Your Skills: Focus on skills such as project management, problem-solving, and relationship building. Provide examples of how you've successfully managed teams or collaborated with partners to achieve retail goals.
How to prepare for a job interview at City Football Group
✨Know Your Retail Metrics
Familiarise yourself with key retail performance indicators such as sales revenue, conversion rates, and customer engagement metrics. Be prepared to discuss how you have used these metrics in previous roles to drive improvements and achieve targets.
✨Showcase Your Passion for Sports Merchandise
Demonstrate your enthusiasm for sports and merchandise during the interview. Share personal experiences or insights about fan behaviour and how it influences retail strategies. This will show that you understand the culture and values of Manchester City.
✨Prepare Innovative Ideas
Think of creative marketing strategies or innovative retail concepts that could enhance the customer experience at the Stadium Store. Presenting fresh ideas will highlight your proactive approach and ability to think outside the box.
✨Build Relationships
Emphasise your ability to build effective relationships with various stakeholders, including suppliers and team members. Prepare examples of how you've successfully collaborated with others to achieve common goals in a retail environment.
