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- Tasks: Lead and optimise programmatic display campaigns to drive sales and leads.
- Company: Smile White is revolutionising cosmetic dentistry, making it accessible for everyone.
- Benefits: Enjoy a competitive salary, annual bonus, and a vibrant office culture in Leeds.
- Why this job: Join a purpose-driven team that values innovation and personal growth.
- Qualifications: 2-3 years in programmatic advertising with strong GDN knowledge required.
- Other info: Be part of a supportive, ambitious team that changes lives.
The predicted salary is between 34000 - 42000 £ per year.
Smile White is on a mission to make premium cosmetic dentistry accessible, and we’re growing fast. We’re looking for a performance-focused Programmatic Display Manager to take charge of our display advertising strategy and help drive high-volume B2C lead generation and sales.
If you have 2–3 years’ experience managing programmatic campaigns (agency or client-side), know your way around Google Display Network (GDN), and can prove you’ve delivered results through well-structured, metric-driven campaigns – this could be the perfect next step in your career.
What You'll Be Doing:
- Plan, execute and optimise programmatic display campaigns across Google Display and other platforms
- Focus on driving sales and lead volume through targeted, data-backed strategies
- Manage budgets and performance KPIs (CPM, CPC, CPA, CTR, ROAS, etc.)
- Build and test audience segments, placements and creative variations to improve performance
- Collaborate with design and content teams to brief in display creatives and landing pages
- Report on campaign performance, extracting actionable insights to guide future strategy
- Stay on top of the latest trends and technologies in programmatic and display advertising
What We’re Looking For:
- 2–3 years' experience in programmatic display advertising, either agency or in-house
- Strong hands-on knowledge of Google Display Network (GDN) and experience of other Demand Side Platforms (DSPs)
- Proven track record of delivering B2C campaign performance – driving lead volume and/or sales
- Confident using data to inform targeting, bidding, and creative decisions
- Comfortable managing 5- to 6-figure campaign budgets
- Detail-oriented, analytical and commercially minded
- Experience with DV360 or other DSPs is a bonus
What You’ll Get:
- £40,000–£50,000 salary (DOE)
- Annual performance bonus
- Full-time, office-based role in our modern Leeds HQ
- Ownership of a key acquisition channel
- Work in a purpose-led company that changes people’s lives
- Supportive, ambitious and fast-paced team culture
Ready to make an impact with Smile White? Send your CV and a short note about your display experience to us.
Programmatic Display Manager employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Display Manager
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising. Being knowledgeable about current technologies and strategies will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the industry, especially those who work with Google Display Network or other DSPs. Attend relevant events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in detail. Be ready to explain your approach to targeting, budget management, and how you measured success, as this will showcase your hands-on experience.
✨Tip Number 4
Research Smile White’s mission and values thoroughly. Understanding their focus on making cosmetic dentistry accessible will allow you to align your answers with their goals during the interview process.
We think you need these skills to ace Programmatic Display Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 2–3 years of experience in programmatic display advertising. Focus on specific achievements and metrics that demonstrate your success in managing campaigns, especially those related to B2C lead generation and sales.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention your familiarity with Google Display Network and any other DSPs you’ve worked with. Use this opportunity to explain how your skills align with their mission to make cosmetic dentistry accessible.
Showcase Your Analytical Skills: In your application, emphasise your ability to use data to inform decisions. Provide examples of how you've managed budgets and performance KPIs in past roles, and how your analytical mindset has contributed to successful campaign outcomes.
Highlight Collaboration Experience: Since the role involves working with design and content teams, mention any relevant experiences where you collaborated with others to create effective display creatives or landing pages. This will show that you can work well in a team-oriented environment.
How to prepare for a job interview at Smile White
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) such as CPM, CPC, CPA, CTR, and ROAS. Be prepared to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Experience
Highlight your 2-3 years of experience in programmatic display advertising. Bring specific examples of successful campaigns you've managed, focusing on lead generation and sales.
✨Demonstrate Data-Driven Decision Making
Be ready to explain how you use data to inform your targeting, bidding, and creative decisions. Discuss any tools or platforms you've used, especially Google Display Network and other DSPs.
✨Stay Updated on Trends
Research the latest trends and technologies in programmatic and display advertising. Showing that you're proactive about staying informed can set you apart from other candidates.
