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For Companies At a Glance
- Tasks: Lead digital marketing strategy and enhance customer journeys in a fast-paced tech environment.
- Company: Join a rapidly growing cybersecurity software company focused on innovation and collaboration.
- Benefits: Enjoy remote work, flexible hours, and regular team socials for a vibrant work culture.
- Why this job: Make a real impact in the tech industry while working with a talented digital team.
- Qualifications: Experience in B2B tech marketing, especially in SAAS or cybersecurity, is essential.
- Other info: Proficiency in digital analytics, PPC, SEO, and HubSpot is preferred.
The predicted salary is between 36000 - 60000 £ per year.
Digital Marketing Manager – SAAS/Tech/Cybersecurity - Remote (flexible working hours)
In-House - SAAS/Tech/Cybersecurity industry experience is a must for this role. We are partnering with a fast-growing client in the cybersecurity software sector who are looking for a data-driven Digital Marketing Manager to take the lead on digital strategy, drive lead generation, and support continued growth.
Top reasons to work here:
- Remote working with flexibility on hours
- Regular team socials and a collaborative work culture
- The opportunity to make a real impact in a fast-paced tech company
As Digital Marketing Manager, you’ll work closely with the Head of Marketing to design, execute, and optimise a digital marketing strategy that boosts marketing qualified leads (MQLs) and enhances customer journeys. You’ll lead a talented Digital team, ensuring best practice and data-driven decisions underpin all activity.
Job role:
- Developing and delivering an innovative digital strategy aligned with our go-to-market (GTM) plans
- Enhancing the online user journey and digital funnel performance
- Analysing and evolving the website experience for both users and search engines
- Taking ownership of website data architecture and ongoing web development
- Leading digital campaign ideation based on audience insights and analytics
- Collaborating closely with content, product, and sales teams to drive outcomes
- Managing and optimising the digital tech stack, including automation tools like HubSpot
Who/what are we looking for?
- We’re looking for a digital marketing professional with a strong background in B2B tech marketing, who brings passion, curiosity, and an analytical mindset to the role.
- You’ll be proactive in your approach, staying ahead of industry trends and turning insights into actionable strategies.
- Experience in the cybersecurity industry is a distinct advantage.
- Experienced in shaping and executing digital strategies within B2B tech (SAAS/Cyber) environments.
- Strong understanding of digital analytics and reporting tools.
- Confident managing PPC, SEO, and marketing automation (HubSpot experience preferred).
- Skilled at crafting user journeys and optimising performance across digital touchpoints.
- Resilient, objective, and collaborative, with excellent communication skills.
- Experienced in working with content teams to deliver and refine digital campaigns.
- Ability to understand the target audience (online and offline) and know how to optimise the website for users as well as search engines.
Digital Marketing Manager - SAAS/Cybersecurity employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - SAAS/Cybersecurity
✨Tip Number 1
Familiarise yourself with the latest trends in B2B tech marketing, especially within the SAAS and cybersecurity sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry.
✨Tip Number 2
Network with professionals already working in digital marketing roles within the cybersecurity field. Attend relevant webinars or local meetups to build connections that could provide insights or even referrals for the position.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve performance, as this is crucial for the role.
✨Tip Number 4
Brush up on your knowledge of digital tools like HubSpot, PPC, and SEO strategies. Being able to speak confidently about these tools and how you've used them in previous roles will set you apart from other candidates.
We think you need these skills to ace Digital Marketing Manager - SAAS/Cybersecurity
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B tech marketing, particularly within the SAAS and cybersecurity sectors. Use specific examples of past campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your analytical mindset aligns with the company's goals. Mention your familiarity with tools like HubSpot and your experience in optimising user journeys.
Showcase Relevant Skills: Emphasise your skills in PPC, SEO, and digital analytics. Provide concrete examples of how you've used these skills to drive lead generation and improve digital strategies in previous roles.
Research the Company: Familiarise yourself with the company's products and their position in the cybersecurity market. This knowledge will help you tailor your application and demonstrate your genuine interest in the role.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the SAAS and cybersecurity sectors. Discuss recent trends, challenges, and innovations in these fields to show that you are not just familiar but passionate about the industry.
✨Prepare Data-Driven Examples
Be ready to share specific examples of how you've used data to drive marketing strategies in previous roles. Highlight your experience with digital analytics and reporting tools, as well as any successful campaigns you've led that resulted in measurable outcomes.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be prepared to discuss how you've successfully collaborated with content, product, and sales teams in the past. Share examples of how teamwork has led to successful digital marketing initiatives.
✨Demonstrate Your Proactivity
Show that you stay ahead of industry trends by discussing how you've proactively adapted your strategies in response to changes in the market. This could include new technologies, shifts in consumer behaviour, or emerging digital marketing techniques.
