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- Tasks: Drive marketing campaigns for Mini MBA courses and generate new leads.
- Company: Xeim empowers marketers with insights and connections through top-notch brands like Marketing Week and Econsultancy.
- Benefits: Enjoy hybrid work, 25+ days leave, pension scheme, and discounted gym membership.
- Why this job: Join a vibrant team focused on growth and innovation in the e-learning space.
- Qualifications: Experience in digital marketing, data analysis, and campaign management is essential.
- Other info: Work in a fast-paced environment with opportunities for continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
About us Xeim helps our clients achieve excellence in marketing. We do this by providing all the insight, advice and connections that marketing professionals need to stand apart from their peers with a variety of brands in our portfolio, such as Marketing Week, Mini MBA, Festival of Marketing and Econsultancy, to name a few. The Mini MBA courses are fully online, global, CPD accredited, MBA-level training programmes. Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons, it will give you the expertise and tools you need to do your job better. Marketers of all backgrounds, educational levels, and nationalities, have benefited from the Mini MBA, with over 95% of our alumni feeling more confident, effective, and inspired as a result. The Mini MBA in Marketing, Brand Management and Management are written and presented by Mark Ritson. The Role An experienced, proactive, and strategically minded Marketing Manager is needed to drive and manage campaigns, support revenue growth and brand awareness, for the three Mini MBA courses: Mini MBA in Marketing, Mini MBA in Brand Management and Mini MBA in Management. The Marketing Manager will support the Head of Marketing to develop, manage and implement the marketing plans for all three courses. Working closely with the Senior Marketing Executive, the objective is to generate new leads for ecommerce purchases. Key responsibilities will include: Attract and increase the number of site visitors with the aim to convert them into prospects (leads) and the ultimate goal – get them to book a place on the course. Support the achievement of ecommerce revenue targets by regularly analysing key funnel metrics and channel performance. Support the Head of Marketing in managing marketing projects including developing marketing strategy as needed, ensuring our marketing outputs remain competitive and in line with market needs. Lead on the content strategy and its implementation. Proactively find new ways how to optimise the current Mini MBA website and lead conversion strategies. Organising promotional events such as online webinars with lead acquisition as the main objective and course live events to support course delivery and the amazing NPS. Increase brand awareness and support brand building across paid and organic channels Work with our agencies (creative and digital) to increase customer acquisition and brand recognition. Plan and build full funnel email nurture programs led by data-driven decisions. Evaluating and improving marketing campaigns with viable solutions to fit within budgetary constraints. Measuring, analysing, and reporting on marketing outcomes with optimisation recommendations. What skills & experience are required? In a period of continuous YoY growth, we are looking for a talented, self-sufficient, and well-motivated teammate to join our vibrant team. You have: Previous experience in a similar acquisition focused digital marketing role – ideally obtained in e-learning, ecommerce, or training sector. Experience in data analysis and reporting. Proven marketing expertise with a track record of running acquisition and nurture programmes in an online (ecommerce) business. Experience with Pardot or a similar marketing automation tool is a big plus Experience in managing marketing campaigns across various channels, and reporting on them Exceptional project management skills with the ability to manage multiple tasks, honouring deadlines and prioritise accordingly. You are: Self-sufficient, proactive and have ability to lead the prospect acquisition side of the ecommerce business Results-driven and use data to help inform decision-making Interested in continuous learning and exploring new online and offline marketing methods and tools Able to work in a fast paced and team-oriented environment Experienced in setting and managing budgets Detail focused, organised, and have great interpersonal skills We offer in return! Pension and annual bonus scheme, 25 days annual leave to start with (with one more day for every subsequent year, capped at 30 days), discounted gym membership, comprehensive learning & development offerings. We support hybrid working, with two days in the office (We Work in London, Waterloo) and the rest from home.
Senior Marketing Executive employer: Marketing Week Mini MBA with Mark Ritson
Contact Detail:
Marketing Week Mini MBA with Mark Ritson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarize yourself with the Mini MBA courses and their unique selling points. Understanding the specifics of what makes these courses valuable will help you articulate how you can drive interest and conversions effectively.
✨Tip Number 2
Showcase your experience with data analysis and reporting. Be prepared to discuss specific metrics you've improved in past roles, as this aligns closely with the responsibilities of measuring and optimizing marketing outcomes.
✨Tip Number 3
Highlight your project management skills by sharing examples of how you've successfully managed multiple marketing campaigns simultaneously. This will demonstrate your ability to prioritize and meet deadlines in a fast-paced environment.
✨Tip Number 4
Express your enthusiasm for continuous learning and exploring new marketing methods. This aligns with the company's focus on innovation and improvement, making you a more attractive candidate for the role.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in e-learning or ecommerce. Emphasize your achievements in lead generation and campaign management.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the role. Mention specific examples of successful campaigns you've managed and how they contributed to revenue growth.
Showcase Data-Driven Decision Making: Highlight your experience with data analysis and reporting in both your CV and cover letter. Provide examples of how you've used data to optimize marketing strategies and improve campaign performance.
Research Xeim: Familiarize yourself with Xeim's brands and their marketing initiatives. Mention any insights or ideas you have about their current marketing strategies in your application to demonstrate your interest and initiative.
How to prepare for a job interview at Marketing Week Mini MBA with Mark Ritson
✨Show Your Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, especially in acquisition-focused roles. Highlight specific campaigns you've managed and the results achieved, particularly in e-learning or ecommerce sectors.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes data analysis, come equipped with examples of how you've used data to inform marketing strategies. Discuss key metrics you've tracked and how they influenced your decisions.
✨Highlight Project Management Skills
Prepare to talk about your project management experience. Share examples of how you've successfully managed multiple tasks and deadlines, showcasing your organizational skills and ability to prioritize effectively.
✨Express a Passion for Continuous Learning
The company values continuous learning, so convey your enthusiasm for exploring new marketing methods and tools. Mention any recent courses or certifications you've completed that are relevant to the role.
