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For Companies At a Glance
- Tasks: Manage content for e-commerce and B2B platforms, optimising user experiences.
- Company: Join a dynamic digital team focused on innovative content strategies.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing, making a real impact on user engagement.
- Qualifications: Basic web content management experience and understanding of SEO principles required.
- Other info: Ideal for creative problem solvers with a passion for digital media.
The predicted salary is between 28800 - 43200 £ per year.
The skilled and proactive Digital Content Executive will manage content across both our Shopify-powered e-commerce site and our content-rich B2B platform(s). You’ll work at the heart of our digital operations, optimising user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.
Key Responsibilities:
- E-commerce Website & Content Management:
- Manage product listings, descriptions, pricing updates, and promotions within Shopify.
- Manage content updates, ensuring brand consistency and optimised UX across all digital platforms.
- Implement structured content strategies to improve navigation, user experience, and conversion rates.
- Maintain inventory accuracy and coordinate with teams to ensure product availability.
- Develop and optimise landing pages for promotions, product launches, and marketing campaigns.
- Enhance site structure and user journeys to drive engagement and online sales.
- Conduct A/B testing to optimise layouts, calls-to-action, and product presentation.
- Implement on-page SEO best practices, including keyword optimisation, metadata, and image alt text.
- Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
- Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy.
- Support on briefing external agencies.
- Strong project management skills.
- Monitor sales performance, conversion rates, and user behaviour to identify opportunities for improvement.
- Generate reports on content and e-commerce performance, providing data-driven recommendations.
- Create tangible testing plans to test and optimise UX improvements.
Skills & Experience Required:
- Basic experience in web content management such as Squarespace and Shopify and Klaviyo or a similar email marketing software.
- Solid understanding of UI/UX principles, with the ability to create landing pages and website elements especially for CRO.
- Experience with SEO techniques for e-commerce websites, including on-page SEO, keyword research, and content strategy.
- Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously.
- Strong attention to detail, problem-solving skills, and ability to optimise content for both search engines and users.
Desirable skills:
- Design skills using Adobe Photoshop and Illustrator to create and edit web assets.
Personal Attributes:
- Highly organised and detail-oriented.
- Ability to work independently and as part of a team.
- High level of integrity and professionalism.
- Hands-on can-do attitude.
- Commercial mindset.
- Solutions oriented.
- Able to work autonomously.
Digital Media and Content Executive employer: AYMES | B-Corp
Contact Detail:
AYMES | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media and Content Executive
✨Tip Number 1
Familiarise yourself with Shopify and its features, as you'll be managing product listings and content updates. Consider creating a mock e-commerce site to practice your skills in managing product descriptions and pricing.
✨Tip Number 2
Brush up on your SEO knowledge, particularly for e-commerce. Understanding on-page SEO best practices will be crucial, so explore resources or courses that focus on keyword optimisation and technical SEO improvements.
✨Tip Number 3
Gain experience in A/B testing by experimenting with different layouts and calls-to-action on your own projects or through volunteer work. This hands-on experience will help you understand user behaviour and improve conversion rates.
✨Tip Number 4
Develop your project management skills by using tools like Trello or Asana to manage multiple tasks effectively. Being organised and able to juggle various projects will set you apart in this role.
We think you need these skills to ace Digital Media and Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content management, e-commerce platforms like Shopify, and any SEO skills. Use keywords from the job description to align your qualifications with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital media and content management. Mention specific projects or experiences that demonstrate your ability to optimise user journeys and enhance site performance.
Showcase Your Skills: In your application, provide examples of how you've successfully managed content, improved UX, or implemented SEO strategies in previous roles. Quantify your achievements where possible to make a stronger impact.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at AYMES | B-Corp
✨Showcase Your Content Management Skills
Be prepared to discuss your experience with web content management systems like Shopify. Highlight specific examples of how you've managed product listings, descriptions, and promotions, as this will demonstrate your ability to handle the responsibilities of the role.
✨Demonstrate Your Understanding of SEO
Since SEO is crucial for this position, come equipped with knowledge about on-page SEO best practices. Discuss any past experiences where you implemented keyword optimisation or improved site performance, as this will show your capability in driving traffic and conversions.
✨Prepare for Project Management Questions
Given the emphasis on project management skills, think of examples where you've successfully managed multiple projects or deadlines. Be ready to explain your approach to prioritising tasks and coordinating with teams, which will highlight your organisational abilities.
✨Bring Data-Driven Insights
The role requires monitoring sales performance and user behaviour, so be prepared to discuss how you've used analytics tools in the past. Share specific instances where your data-driven recommendations led to improvements in conversion rates or user experience.
