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- Tasks: Manage content for e-commerce and B2B platforms, optimising user journeys and enhancing performance.
- Company: Join a dynamic team at AYMES, focused on digital innovation and impactful content delivery.
- Benefits: Enjoy flexible working options and the chance to develop your digital skills in a supportive environment.
- Why this job: Be at the forefront of digital operations, making a real impact on user experience and online sales.
- Qualifications: Basic web content management experience and understanding of UI/UX principles required.
- Other info: Ideal for those with a can-do attitude and a passion for digital marketing.
The predicted salary is between 28800 - 43200 £ per year.
The skilled and proactive Digital Content Executive will manage content across both our Shopify-powered e-commerce site and our content-rich B2B platform(s). You’ll work at the heart of our digital operations, optimising user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.
Key Responsibilities:- E-commerce Website & Content Management
- Manage product listings, descriptions, pricing updates, and promotions within Shopify.
- Manage content updates, ensuring brand consistency and optimised UX across all digital platforms.
- Implement structured content strategies to improve navigation, user experience, and conversion rates.
- Maintain inventory accuracy and coordinate with teams to ensure product availability.
- Develop and optimise landing pages for promotions, product launches, and marketing campaigns.
- Enhance site structure and user journeys to drive engagement and online sales.
- Conduct A/B testing to optimise layouts, calls-to-action, and product presentation.
- Implement on-page SEO best practices, including keyword optimisation, metadata, and image alt text.
- Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
- Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy.
- Support on briefing external agencies.
- Strong project management skills.
- Monitor sales performance, conversion rates, and user behaviour to identify opportunities for improvement.
- Generate reports on content and e-commerce performance, providing data-driven recommendations.
- Create tangible testing plans to test and optimise UX improvements.
- Basic experience in web content management such as Squarespace and Shopify and Klaviyo or a similar email marketing software.
- Solid understanding of UI/UX principles, with the ability to create landing pages and website elements especially for CRO.
- Experience with SEO techniques for e-commerce websites, including on-page SEO, keyword research, and content strategy.
- Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously.
- Strong attention to detail, problem-solving skills, and ability to optimise content for both search engines and users.
- Design skills using Adobe Photoshop and Illustrator to create and edit web assets.
- Highly organised and detail-oriented.
- Ability to work independently and as part of a team.
- High level of integrity and professionalism.
- Hands-on can-do attitude.
- Commercial mindset.
- Solutions oriented.
- Able to work autonomously.
Website & Digital Content Executive employer: AYMES | B-Corp
Contact Detail:
AYMES | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website & Digital Content Executive
✨Tip Number 1
Familiarise yourself with Shopify and its features, as you'll be managing product listings and content updates. Consider creating a mock e-commerce site to practice your skills in managing content and optimising user experience.
✨Tip Number 2
Brush up on your SEO knowledge, particularly for e-commerce. Understanding on-page SEO techniques and how to implement them will be crucial in this role, so consider taking an online course or reading up on the latest best practices.
✨Tip Number 3
Develop your project management skills by using tools like Trello or Asana to manage tasks and deadlines. Being organised and able to juggle multiple projects will set you apart from other candidates.
✨Tip Number 4
Gain experience in A/B testing and analytics tools. Familiarity with Google Analytics and Shopify analytics will help you monitor performance and make data-driven decisions, which is key for this position.
We think you need these skills to ace Website & Digital Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in web content management, SEO techniques, and project management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital content and e-commerce. Mention specific examples of how you've optimised user experiences or improved conversion rates in previous roles.
Showcase Your Skills: If you have experience with tools like Shopify, Google Analytics, or email marketing software, be sure to mention these. Highlight any design skills you have, especially if you can use Adobe Photoshop or Illustrator.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at AYMES | B-Corp
✨Showcase Your Digital Skills
Be prepared to discuss your experience with web content management systems like Shopify and any email marketing tools you've used. Highlight specific projects where you optimised user journeys or improved site performance.
✨Demonstrate Your SEO Knowledge
Familiarise yourself with on-page SEO best practices and be ready to explain how you've implemented these in past roles. Discuss your approach to keyword research and how it has impacted content strategy.
✨Prepare for Project Management Questions
Since strong project management skills are essential, think of examples where you've successfully managed multiple projects. Be ready to explain your process for prioritising tasks and meeting deadlines.
✨Emphasise Your Attention to Detail
Given the importance of detail in this role, prepare to share instances where your attention to detail made a significant difference in a project. This could include anything from ensuring brand consistency to optimising content for both users and search engines.
