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- Tasks: Analyse marketing campaign results and demonstrate their value to the organisation.
- Company: Join a dynamic financial services business in Solihull focused on innovative marketing strategies.
- Benefits: Enjoy a competitive salary, excellent benefits, and flexible remote work options.
- Why this job: Be part of a growing team that values data-driven decisions and offers opportunities for impact.
- Qualifications: Experience in marketing data analysis, GA4, Google Tag Manager, and advanced Excel skills required.
- Other info: Must have full right to work in the UK; no visa sponsorship available.
The predicted salary is between 47000 - 63000 £ per year.
Solihull – 2 days per week in office
£55,000 - £60,000 + excellent benefits
Do you love data? Are you naturally inquisitive and always looking to understand how and why from data? Do you have a data background within a marketing function? If you have answered yes to all these questions, then this could be the perfect role for you!
We’re delighted to be working with this financial services business based in Solihull as they look to recruit some brand-new talent into their new-look marketing team. The Senior Marketing Performance Manager will be responsible for deep-dive analysis into the results of all marketing campaigns, initially across digital channels and later incorporating CRM. You’ll be seeking to demonstrate the value that marketing brings to the organisation and the causal input that drives it.
Experience and skills needed to be successful:
- Previous experience within a marketing role that has a strong focus on data analysis.
- Super-user of GA4 and Google Tag Manager.
- Advanced MS Excel and PowerBI knowledge.
- Experience of AppsFlyer.
- Comfortable using test and learn methodology, A/B testing etc.
- Able to translate data insights into actionable recommendations.
- Comfortable communicating and regularly presenting to senior stakeholders.
This is an exciting role in a business that are looking to develop and grow, utilising data to inform decisions and future opportunities. If you’d like to be part of this new direction and really make a difference, apply today with your CV.
Please note – you must have full right to work in the UK. We are unable to accept applications from anyone who requires ongoing visa sponsorship.
Ref 54304
Senior Marketing Performance Data Manager employer: Pitch Consultants
Contact Detail:
Pitch Consultants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Performance Data Manager
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics, especially focusing on GA4 and Google Tag Manager. Being able to discuss recent updates or features during your interview can demonstrate your proactive approach and genuine interest in the role.
✨Tip Number 2
Prepare to showcase your experience with A/B testing and how you've used data insights to drive marketing decisions in previous roles. Having specific examples ready will help you illustrate your analytical skills and their impact on campaign performance.
✨Tip Number 3
Practice presenting complex data insights in a clear and concise manner. Since the role involves communicating with senior stakeholders, being able to convey your findings effectively will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the marketing analytics field, particularly those who have experience in financial services. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Senior Marketing Performance Data Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your data analysis experience within marketing. Emphasise your proficiency with GA4, Google Tag Manager, and any relevant tools like PowerBI and AppsFlyer.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data and how it drives marketing decisions. Mention specific examples of how you've used data insights to influence marketing strategies in previous roles.
Showcase Your Communication Skills: Since the role involves presenting to senior stakeholders, include examples in your application that demonstrate your ability to communicate complex data insights clearly and effectively.
Highlight Relevant Methodologies: Discuss your experience with A/B testing and test-and-learn methodologies. Provide examples of how these approaches have led to successful marketing outcomes in your past roles.
How to prepare for a job interview at Pitch Consultants
✨Show Your Passion for Data
Make sure to express your enthusiasm for data analysis during the interview. Share specific examples of how you've used data to drive marketing decisions in previous roles, as this will demonstrate your genuine interest and expertise in the field.
✨Demonstrate Technical Proficiency
Be prepared to discuss your experience with tools like GA4, Google Tag Manager, and PowerBI. You might even want to bring along a portfolio or examples of reports you've created to showcase your skills and how they can benefit the company.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems using data. Practise explaining your thought process for A/B testing or how you would approach a deep-dive analysis of a marketing campaign's performance. This will show your analytical thinking and problem-solving abilities.
✨Communicate Effectively with Stakeholders
Since the role involves presenting insights to senior stakeholders, practise articulating complex data findings in a clear and concise manner. Use examples from your past experiences where you successfully communicated data-driven recommendations to non-technical audiences.
