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For Companies At a Glance
- Tasks: Lead creative brand strategies and execute compelling campaigns that resonate with our audience.
- Company: Join SHEIN, a global fashion retailer making style accessible to everyone since 2012.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across regions.
- Why this job: Be part of a vibrant team shaping the future of fashion through innovative storytelling and visuals.
- Qualifications: 3-5 years in brand or marketing, with a flair for visual campaigns and cross-regional teamwork.
- Other info: Ideal for those passionate about fashion and eager to make an impact in a fast-paced industry.
The predicted salary is between 36000 - 60000 £ per year.
About SHEIN EMEA
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.
At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.
Job Summary:
We are seeking a strategic and hands-on Creative Brand Manager to bring our brand vision to life through compelling product positioning, creative execution, and social-first campaigns. This role is a key partner to our Asia-based brand teams, complementing their product-led approach by enhancing visual storytelling, content direction, and consumer-facing brand image. This role ensures that product positioning is clearly articulated through brand visuals, storytelling, and consumer-facing content, aligning what the product stands for with how it is experienced by customers.
Key Responsibilities:
- Product Positioning & Brand Expression
- Partner with Asia-based brand teams to understand product strategy, target audiences, and seasonal priorities
- Translate product direction into consumer-facing narratives, moodboards, and campaign ideas
- Ensure visual execution (e.g., photoshoots, store imagery, digital assets) reflects the intended product positioning, category strength, and trend story
- Support the development of key product stories that differentiate the brand and inspire customers
- Creative Execution & Visual Consistency
- Drive consistent brand visuals across shoots, lookbooks, and channel-specific content
- Align studio and location shoots with brand identity, ensuring styling, lighting, and composition support brand goals
- Oversee the rollout of content across touchpoints with quality and coherence
- Campaign & Content Development
- Support the end-to-end delivery of brand campaigns — from concept and calendar planning to execution
- Collaborate with internal creative teams and external partners (photographers, stylists, editors) to bring ideas to life
- Build clear campaign briefs and moodboards to align stakeholders across markets
- Social & Influencer Integration
- Support content strategy for organic social, with emphasis on community, lifestyle, and seasonal storytelling
- Coordinate influencer partnerships and offline activations to grow authentic engagement
- Identify grassroots and relevant creator voices aligned with brand values
- Cross-Functional Collaboration
- Act as a creative liaison with Asia-based brand teams to bring product and brand together cohesively
- Share insights on audience preferences, content performance, and visual trends to inform future planning
- Advocate for brand elevation across all touchpoints — balancing commercial focus with brand storytelling
Qualifications:
- 3–5 years of experience in brand, marketing, or creative production within the fashion, lifestyle, or retail industries
- Strong understanding of how product strategy connects with brand identity and content creation
- Proven experience managing visual campaigns, shoots, and creative output
- Experience in cross-regional collaboration; familiarity with working with Asia-based teams preferred
- Excellent project management and communication skills
- Comfort using design and collaboration tools (e.g., Adobe Creative Suite, Figma, or equivalent)
Creative Brand Manager, London employer: SHEIN
Contact Detail:
SHEIN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Brand Manager, London
✨Tip Number 1
Familiarise yourself with SHEIN's brand identity and values. Understanding their mission to make fashion accessible will help you align your creative ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience in managing visual campaigns by preparing a portfolio that highlights your best work. Include examples of product positioning and storytelling that resonate with target audiences, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the fashion and lifestyle industries, especially those who have experience working with Asia-based teams. This can provide valuable insights and connections that may help you during the interview process.
✨Tip Number 4
Stay updated on current trends in fashion and social media. Being able to discuss recent campaigns or influencer partnerships that align with SHEIN's brand can demonstrate your passion and knowledge during interviews.
We think you need these skills to ace Creative Brand Manager, London
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand SHEIN's brand identity and values. Familiarise yourself with their product offerings and recent campaigns to tailor your application accordingly.
Tailor Your CV: Highlight relevant experience in brand management, creative execution, and campaign development. Make sure to showcase any specific projects that align with SHEIN's focus on visual storytelling and consumer engagement.
Craft a Compelling Cover Letter: Use your cover letter to express your passion for fashion and how your skills can contribute to SHEIN's mission. Mention specific examples of past work that demonstrate your ability to drive brand expression and creative execution.
Showcase Your Creative Skills: If possible, include a portfolio or links to previous work that exemplifies your creative capabilities. This could be visual campaigns, moodboards, or any content that reflects your understanding of brand positioning and storytelling.
How to prepare for a job interview at SHEIN
✨Showcase Your Creative Portfolio
Bring along a well-curated portfolio that highlights your previous work in brand management and creative execution. Make sure to include examples of campaigns you've led, visual storytelling you've developed, and any successful collaborations with influencers or teams.
✨Understand SHEIN's Brand Identity
Do your homework on SHEIN's brand values and mission. Be prepared to discuss how your vision aligns with their goal of making fashion accessible and how you can contribute to enhancing their brand image through innovative campaigns.
✨Prepare for Cross-Functional Collaboration Questions
Since this role involves working closely with Asia-based teams, be ready to share examples of how you've successfully collaborated across regions. Highlight your communication skills and any tools you've used to facilitate teamwork.
✨Demonstrate Your Trend Awareness
Stay updated on current fashion trends and consumer behaviour. During the interview, discuss how you would translate these trends into compelling product narratives and visual content that resonates with SHEIN's target audience.
