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For Companies At a Glance
- Tasks: Lead creative brand strategies and execute compelling campaigns that resonate with our audience.
- Company: Join SHEIN, a global fashion retailer making style accessible to everyone since 2012.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across regions.
- Why this job: Be part of a forward-thinking team that values innovation and impactful storytelling in fashion.
- Qualifications: 3-5 years in brand or marketing, with a flair for visual storytelling and project management.
- Other info: Collaborate with diverse teams and influencers to elevate our brand presence globally.
The predicted salary is between 36000 - 60000 £ per year.
About SHEIN EMEA
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.
At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.
Job Summary:
We are seeking a strategic and hands-on Creative Brand Manager to bring our brand vision to life through compelling product positioning, creative execution, and social-first campaigns. This role is a key partner to our Asia-based brand teams, complementing their product-led approach by enhancing visual storytelling, content direction, and consumer-facing brand image. This role ensures that product positioning is clearly articulated through brand visuals, storytelling, and consumer-facing content, aligning what the product stands for with how it is experienced by customers.
Key Responsibilities:
- Product Positioning & Brand Expression
- Partner with Asia-based brand teams to understand product strategy, target audiences, and seasonal priorities
- Translate product direction into consumer-facing narratives, moodboards, and campaign ideas
- Ensure visual execution (e.g., photoshoots, store imagery, digital assets) reflects the intended product positioning, category strength, and trend story
- Support the development of key product stories that differentiate the brand and inspire customers
- Creative Execution & Visual Consistency
- Drive consistent brand visuals across shoots, lookbooks, and channel-specific content
- Align studio and location shoots with brand identity, ensuring styling, lighting, and composition support brand goals
- Oversee the rollout of content across touchpoints with quality and coherence
- Campaign & Content Development
- Support the end-to-end delivery of brand campaigns — from concept and calendar planning to execution
- Collaborate with internal creative teams and external partners (photographers, stylists, editors) to bring ideas to life
- Build clear campaign briefs and moodboards to align stakeholders across markets
- Social & Influencer Integration
- Support content strategy for organic social, with emphasis on community, lifestyle, and seasonal storytelling
- Coordinate influencer partnerships and offline activations to grow authentic engagement
- Identify grassroots and relevant creator voices aligned with brand values
- Cross-Functional Collaboration
- Act as a creative liaison with Asia-based brand teams to bring product and brand together cohesively
- Share insights on audience preferences, content performance, and visual trends to inform future planning
- Advocate for brand elevation across all touchpoints — balancing commercial focus with brand storytelling
Qualifications:
- 3–5 years of experience in brand, marketing, or creative production within the fashion, lifestyle, or retail industries
- Strong understanding of how product strategy connects with brand identity and content creation
- Proven experience managing visual campaigns, shoots, and creative output
- Experience in cross-regional collaboration; familiarity with working with Asia-based teams preferred
- Excellent project management and communication skills
- Comfort using design and collaboration tools (e.g., Adobe Creative Suite, Figma, or equivalent)
Creative Brand Manager, London employer: SHEIN
Contact Detail:
SHEIN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Brand Manager, London
✨Tip Number 1
Familiarise yourself with SHEIN's brand identity and values. Understanding their mission to make fashion accessible will help you align your creative ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience in managing visual campaigns by preparing a portfolio that highlights your best work. Include examples of how you've successfully translated product strategies into compelling narratives and visuals.
✨Tip Number 3
Network with professionals in the fashion and lifestyle industries, especially those who have experience working with Asia-based teams. This can provide you with valuable insights and connections that may help you stand out during the hiring process.
✨Tip Number 4
Stay updated on current trends in social media and influencer marketing. Being able to discuss recent successful campaigns or emerging trends will demonstrate your knowledge and passion for the industry during interviews.
We think you need these skills to ace Creative Brand Manager, London
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand SHEIN's brand identity and values. Familiarise yourself with their product offerings and recent campaigns to tailor your application accordingly.
Tailor Your CV: Highlight relevant experience in brand management, marketing, or creative production. Make sure to showcase any specific projects that demonstrate your ability to manage visual campaigns and collaborate across teams.
Craft a Compelling Cover Letter: Use your cover letter to express your passion for fashion and how your skills align with SHEIN's mission. Mention specific examples of how you've successfully executed brand strategies or campaigns in the past.
Showcase Your Creative Work: If applicable, include a portfolio or links to previous work that exemplifies your creative execution and visual storytelling abilities. This could be campaign materials, moodboards, or any relevant content you've developed.
How to prepare for a job interview at SHEIN
✨Showcase Your Creative Portfolio
Bring along a well-curated portfolio that highlights your previous work in brand management and creative execution. Make sure to include examples of campaigns you've led, visual storytelling, and any innovative ideas that align with SHEIN's mission.
✨Understand SHEIN's Brand Identity
Do your homework on SHEIN's brand values and product positioning. Be prepared to discuss how your vision aligns with their mission to make fashion accessible and how you can contribute to enhancing their brand image.
✨Prepare for Cross-Functional Collaboration Questions
Since the role involves working closely with Asia-based teams, be ready to share examples of how you've successfully collaborated across regions. Highlight your communication skills and adaptability in diverse environments.
✨Demonstrate Your Knowledge of Trends
Stay updated on current fashion trends and consumer behaviour. During the interview, discuss how you would leverage these insights to create compelling narratives and campaigns that resonate with SHEIN's target audience.
