Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM campaigns and develop customer-centric strategies across multiple channels.
- Company: Join ASOS, a global fashion retailer empowering creativity and self-expression.
- Benefits: Enjoy employee discounts, personal development, flexible benefits, and 25 days annual leave.
- Why this job: Be part of a diverse team driving impactful CRM strategies in a vibrant fashion environment.
- Qualifications: Experience in multi-channel CRM, strong analytical skills, and a passion for fashion retail.
- Other info: ASOS values inclusion and offers a supportive culture for all employees.
The predicted salary is between 43200 - 72000 £ per year.
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. We are proud members of Inclusive Companies, are Disability Confident Committed, and have signed the Business in the Community Race at Work Charter.
The CRM Team is part of the Customer Growth department and focuses on developing a global strategy for engaging, converting, and retaining customers through targeted messaging across all touchpoints. The Senior CRM Manager will develop and deliver a customer-centric strategy across owned marketing channels by leveraging CRM insights, technologies, and best practices. They will collaborate closely with teams including Customer Marketing, Trade, AMG, Insights, Audience Targeting, and CRM.
This role involves leading CRM campaigns and projects, ensuring operational excellence, and fostering continuous improvement. As a senior manager, you will contribute to CRM strategy, manage day-to-day operations, stakeholder relationships, and ensure team effectiveness. This position reports to the Head of Organic and Lifecycle Marketing.
The Details
- Develop a Multi-Channel Communications Strategy: Create and implement a data-driven communication plan across email, push, in-app, SMS, and on-site channels to boost engagement.
- Oversee Day-to-Day Operations: Manage the delivery of multi-channel campaigns, ensuring timely execution, quality, and collaboration. This includes requirements scoping, briefing creative/content teams, data mining, audience building, deployment, and reporting.
- Leverage Data-Driven Insights: Use insights to identify opportunities, guide strategies, and improve channel performance.
- Implement Testing and Optimisation: Promote a test-and-learn approach to refine messaging, targeting, and creative elements.
- Lead Cross-Functional Projects: Manage complex CRM projects, ensuring alignment with business priorities and risk management.
- Embrace Innovative Tools and Techniques: Stay updated on CRM technology developments and adopt new tools to enhance efficiency.
- Develop an In-Depth Knowledge of CRM Tools: Learn and troubleshoot CRM technologies to improve campaign delivery.
- Support Business Goals: Understand business challenges and propose CRM initiatives to address them and drive commercial impact.
- Foster Strong Relationships: Build relationships within the Customer Growth team and across departments for successful delivery.
- Manage, Mentor, and Develop the Team: Provide leadership, ensure accountability, and foster a high-performing, inclusive team culture.
- Support Diversity and Inclusion: Embed DEI principles within the team environment.
About You
- CRM Experience: Hands-on experience with multi-channel CRM campaigns, with a customer-first approach.
- Analytical Skills: Ability to interpret data, derive insights, and make value-driven recommendations.
- Technical Confidence: Experience with CRM platforms, troubleshooting, and system efficiencies.
- Organisational Skills: Attention to detail, prioritisation, and managing multiple projects.
- Collaborative Mindset: Ability to work cross-functionally and build relationships at all levels.
- Proactive Attitude: Solution-oriented, comfortable with ambiguity, and innovative in approach.
- Passion for CRM and Fashion Retail: Genuine interest in using CRM to add value for customers and the business.
- Values-Driven: Commitment to inclusion, collaboration, and excellence.
- Project Management: Experience managing operational and strategic projects.
- Performance Reporting: Ability to report insights to senior stakeholders effectively.
Additional Information
- Employee discount (hello ASOS discount!)
- Personal development opportunities through ASOS Develops
- Employee sample sales
- Access to LinkedIn Learning materials
- 25 days paid annual leave plus a celebration day
- Discretionary bonus scheme
- Private medical care
- Flexible benefits allowance
Senior CRM Manager employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with ASOS's brand values and culture. Understanding their commitment to inclusivity and creativity will help you align your approach during interviews and discussions, showcasing how you can contribute to their mission.
✨Tip Number 2
Network with current or former employees of ASOS, especially those in the CRM or marketing departments. They can provide valuable insights into the company’s expectations and culture, which can help you tailor your conversations during the hiring process.
✨Tip Number 3
Stay updated on the latest trends in CRM technology and strategies. Being able to discuss recent developments or tools that could enhance ASOS's CRM efforts will demonstrate your proactive attitude and passion for the field.
✨Tip Number 4
Prepare to discuss specific examples of successful multi-channel CRM campaigns you've managed. Highlighting your analytical skills and how you've used data-driven insights to improve performance will resonate well with the hiring team.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and multi-channel campaigns. Use specific examples that demonstrate your analytical skills and ability to drive customer engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and fashion retail. Mention how your values align with ASOS's commitment to inclusion and collaboration, and provide examples of how you've successfully managed cross-functional projects.
Highlight Technical Skills: Emphasise your technical confidence with CRM platforms and any innovative tools you've used. Detail your experience in troubleshooting and improving system efficiencies, as this is crucial for the role.
Showcase Leadership Experience: If you have experience managing or mentoring teams, make sure to include this in your application. Discuss how you've fostered a high-performing team culture and supported diversity and inclusion within your previous roles.
How to prepare for a job interview at ASOS
✨Showcase Your CRM Expertise
Make sure to highlight your hands-on experience with multi-channel CRM campaigns. Be prepared to discuss specific examples where you've successfully engaged customers and driven retention through targeted messaging.
✨Demonstrate Analytical Skills
Prepare to talk about how you've used data-driven insights in your previous roles. Share instances where your analytical skills led to improved campaign performance or strategic decisions.
✨Emphasise Collaboration
Since the role involves working closely with various teams, be ready to discuss your collaborative mindset. Provide examples of how you've built strong relationships across departments to achieve common goals.
✨Express Your Passion for Fashion Retail
ASOS is all about fashion, so convey your genuine interest in the industry. Discuss how you see CRM playing a role in enhancing customer experiences within the fashion retail space.
