At a Glance
- Tasks: Join our CRM team to analyse data and optimise marketing campaigns.
- Company: Tesco Bank, part of Barclays UK, focuses on serving customers and communities better.
- Benefits: Enjoy hybrid work, generous holidays, private medical insurance, and a performance bonus.
- Why this job: Be part of a dynamic team driving data-led strategies in a supportive environment.
- Qualifications: Experience in data analysis, audience selection, and relevant software like SAS and Excel.
- Other info: We celebrate diversity and inclusivity, making everyone feel welcome at Tesco Bank.
The predicted salary is between 38720 - 48400 £ per year.
Salary - Between £38,720 - £48,400 + annual bonus & benefits
Location - Edinburgh - 12 Month FTC
Office Attendance - Our roles are hybrid, however you should be able to travel to our Edinburgh office, 1 day per week for this position.
Closing Date - Applications close Friday 6th June at 5pm
A chance to thrive
We’re looking for a Senior Campaign Analyst to join our CRM team at Tesco Bank, part of Barclays Bank UK Plc. You’ll be a part of our Campaign Management Team that drives CRM data strategy. You’ll work on the planning and delivery of complex data selections. You’ll analyse campaign effectiveness, implementing enhancements, championing our customers through a data led approach. As we integrate with Barclays UK it’s a great time to reset our strategic direction and get laser focused on optimising the way we leverage data to power our communications. Data is at the heart of everything we do, and this role will play a huge part in driving forward our mission to take CRM from good to great. You’ll report to our Campaign Management Team Lead, working with other experienced Senior Campaign Analysts and Campaign Analysts to deliver Customer Communications. You’ll support and coach a Campaign Analyst as a direct report. You’ll be working alongside the wider CRM team, Technology, Data Science, Product teams and our CRM partner Optimove to get things done.
What you’ll be doing
- You’ll be responsible for data collection and analysis - including guiding and training others on analysing data trends for use in reports to help guide decision making.
- You’ll use data management systems to access specific information as and when required.
- Manage Campaign Development: Carry out supplier and contract management tasks to support marketing and servicing campaigns.
- Develop and optimise audience selections that power our servicing and marketing campaigns across Direct Mail, Email and SMS.
- Champion continuous improvement and innovation: Implement improvements and provide feedback on them.
- Use change management systems and protocols to provide routine supportive services.
We need you to have:
- Data analysis, audience selection and campaign effectiveness experience.
- Great communication skills.
- Relevant software experience (SAS, Excel, PowerPoint).
And if you have any of these, even better:
- Experience with CRM Platforms particularly Optimove, our CRM tool.
- Experience in Banking.
We don’t expect you to tick every box, and if you feel you hit most of the brief, it’s worth exploring to further develop your career here with us.
What’s in it for you
- Prepare for your retirement with our colleague pension scheme.
- Private Medical Insurance (WL2+) and virtual GP Service you and your family 365 days a year.
- Performance related annual bonus.
- Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more.
- Embrace the benefits of our Colleague Clubcard, enjoy a 10% discount that increases to 15% every payday (worth up to 2K). As an added perk, we’ll give you a second card to share with someone else.
- Benefit from our family-oriented initiatives, encompassing enhanced maternity leave pay, a shared parental leave policy, and a generous 8-week paid paternity leave.
- A place to get on - take advantage of our ongoing learning opportunities and training, to help you achieve the job and career you want.
- Take part in our Buy as you Earn and Save as your Earn share schemes.
Everyone’s welcome
We want all our colleagues to always feel welcome and be themselves at Tesco Bank, part of Barclays Bank UK Plc. We’re committed to building a more inclusive workplace and celebrating everything that makes colleagues unique, and value the richness and diversity this brings to our business. A more diverse business helps us deliver on our purpose to serve our customers, communities, and planet a little better every day.
How to apply
We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals. Our colleagues are working hybrid, taking time to meet with colleagues in our offices for moments that matter, such as team catch ups, planning meetings and more. If you’re interested in finding out more about what a career at Tesco Bank looks like, click apply to find out more!
Why Tesco Bank?
Whether we’re helping our customers or looking after our people, you’ll find there’s a warmth and friendliness to everything we do. It means we put your wellbeing first and give you bags of support, training and development, so you can build the career that’s right for you. It’s about looking after each other with the same care that we give to our customers. We’ve created an environment where everyone feels included, accepted and welcome. Which means you can bring your whole self to work every day and totally thrive at the same time.
Senior Campaign Analyst - 12 Month FTC employer: Tesco Bank
Contact Detail:
Tesco Bank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Analyst - 12 Month FTC
✨Tip Number 1
Familiarise yourself with the CRM tools mentioned in the job description, especially Optimove. Understanding how to leverage these platforms can give you a significant edge during interviews.
✨Tip Number 2
Network with current or former employees of Tesco Bank or Barclays Bank UK Plc. They can provide insights into the company culture and expectations, which can help you tailor your approach.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analysis to drive campaign effectiveness in your previous roles. This will demonstrate your hands-on experience and problem-solving skills.
✨Tip Number 4
Stay updated on the latest trends in CRM and data management. Showing that you're knowledgeable about industry developments can set you apart as a candidate who is proactive and engaged.
We think you need these skills to ace Senior Campaign Analyst - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data analysis, audience selection, and campaign effectiveness. Use specific examples that demonstrate your skills and achievements related to the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven marketing and your understanding of CRM strategies. Mention how your background aligns with Tesco Bank's mission and values.
Highlight Relevant Software Skills: Clearly list your experience with relevant software such as SAS, Excel, and PowerPoint. If you have experience with CRM platforms like Optimove, make sure to emphasise this as it is particularly valued for this position.
Showcase Communication Skills: Since great communication skills are essential for this role, provide examples in your application that demonstrate your ability to convey complex data insights clearly and effectively, both in writing and verbally.
How to prepare for a job interview at Tesco Bank
✨Know Your Data
As a Senior Campaign Analyst, you'll be working with data daily. Make sure you brush up on your data analysis skills and be prepared to discuss specific examples of how you've used data to drive campaign effectiveness in the past.
✨Familiarise Yourself with CRM Tools
Since experience with CRM platforms like Optimove is a plus, take some time to understand how these tools work. Be ready to explain how you've leveraged similar software in previous roles to optimise campaigns.
✨Showcase Your Communication Skills
Great communication is key in this role. Prepare to demonstrate how you've effectively communicated complex data insights to non-technical stakeholders in your past experiences.
✨Emphasise Continuous Improvement
The job description highlights the importance of championing continuous improvement. Think of examples where you've implemented changes based on feedback or data analysis, and be ready to share these during your interview.