Digital Business Director

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.

About the role.... We’re seeking a Global Digital Lead to drive strategic digital delivery and performance for Swarovski. Sitting at the centre of brand and performance collaboration, this role involves steering global governance, innovation, and integrated marketing delivery across regions with an emphasis on data-driven insight, creative excellence, and operational rigor.

Responsibilities:

• Support Business Director to deliver outstanding work every time
• Lead day-to-day output of the team
• Coordinate local/global campaign launches and performance reviews through shared processes, calendars, and tracking tools
• Along with account strategist and Director, lead the development of annual planning guidelines, business reviews and campaign evaluation
• Lead full funnel initiatives: planning, testing, and reporting
• Lead and implement Test & Learn agenda
• Coordinate global dashboarding, taxonomy management, and data governance

Clients:

• Serve as the senior strategic partner for Swarovski across all global brand and performance marketing initiatives
• Maintain strong, collaborative relationships with senior stakeholders
• Act as the lead contact for Swarovski Global brand & performance marketing teams
• Deliver and set example of immaculate client service (ICS) and ensure ICS is delivered by your direct reports
• Be proactive and results orientated in day-to-day client management
• Share and celebrate achievements with clients

Commercial:

• Understand how we make money, be aware of growth opportunities
• Support Managing Partner in driving account profitability
• Understand contractual obligations on your clients
• Identify and progress win: win opportunities

Team:

• Manage a team of 1 Manager and 1 Snr. Exec
• Build strong relationships with activation teams across disciplines (Programmatic, Social, Search, Commerce – in market and hub team)
• Collaborate with channel leads and platform partners to implement platform certifications, training plans, and best-practice knowledge sharing

Agency:

• Volunteer for extra-curricular agency initiatives
• Share and showcase team’s best work across dept
• Build strong and effective relationships with all Publicis Media practices
• Build strong relationships with your peers, sharing knowledge and experience
• Embrace and get involved with agency initiatives and opportunities

What you need to succeed:

• Solid experience in a senior digital strategy, operations, or brand planning role, ideally within a global brand, media agency, or platform managing global or regional accounts in luxury, fashion, or lifestyle
• Deep understanding of digital marketing, platform ecosystems, data governance, and creative strategy
• Strong strategic mindset with operational discipline — capable of connecting long-term brand vision with tactical media performance
• Exceptional stakeholder management and communication skills, with experience working across regional hubs and global centres of excellence
• Comfortable owning budgeting, resourcing, governance, and project delivery timelines for complex, high-volume campaigns
• A collaborative, proactive, and solutions-focused mindset with the ability to lead through ambiguity and manage multiple priorities

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.
• Access to remote GPs, mental health support and CBT.
• Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.