Head of Growth - UK & IE

Head of Growth – UK & IE

A Head of Growth at Protein Works drives consistent & compelling revenue growth in DTC markets. They manage the key commercial building blocks of Order Volume, AOV, Gross Margin, LTV:CAC, NNPOFO and new customer acquisition. The Growth Manager has end-to-end involvement in how we hit our revenue targets and therefore responsibility for delivering sustainable revenue growth.

Growth Managers sit within a Squad and work in tandem with the Growth Hacker/Squad Leader and the rest of the Squad members. Whilst Growth Managers must specialize in trading and commercial management, executing business strategies on the ground, they must also develop a 360 degree Sales and Marketing knowledge set and skill set over time – meaning a high level of proficiency in digital marketing channels is a must to drive Squad performance and 360 decision making and sustainable growth.

This role requires high collaboration across your Squad, other Sales & Marketing Squads and the wider business – specifically Supply Chain. You will be known for your growth mindset and your ability to visibly impact in-day performance and long-term strategic execution of commercial, digital marketing and brand strategies.

Core Responsibilities

• Deliver consistent, sustainable and compelling revenue growth.
• Manage Gross Margin to target through promotional management and product mix.
• Create and maintain a compelling, robust and detailed promotional calendar that performs.
• Output key elements of the promotional calendar, essential for commercial services to execute.
• Deliver SMS and Email marketing activities in line with budgets and ROI.
• Manage all onsite trading & commercial levers to drive CVR, AOV and GP (WWW/YPO/Search).
• Deliver adherence to strategic Category and Product Portfolio whilst driving growth.
• Ensure the dynamic of product mix, unit sales and ASP delivers sustained growth in AOV
• Deliver new customer numbers to target month in month out.
• Optimize LTV potential through managing the quality of acquisition and promotions.
• Optimize NNPOFO through pricing & promotion execution and strategic thinking.
• Monitor Site CVR and Product CVR working with the Squad to understand short-term optimizations.
• Support digital marketing experts with compelling promotional tactics to drive optimal LTV:CAC.
• Own the Affiliate Marketing channel, delivering consistent and sustainable YoY growth.
• Support the Paid Media channels, by positively challenging performance & highlighting opportunities.
• Support the Influencer channel by positively challenging performance & highlighting opportunities.
• Support Organic Social channels by positively challenging performance & highlighting opportunities.
• Surface learnings and insights and work with your peers to turn them into actions.
• Deliver customer-focused thinking and ‘right-first-time’ executions that enhance brand reputation.
• Adhere to and elevate Brand guidelines and values ensuring Brand standards are exceptional.
• Own sales run rates ensuring optimal stock management and sales to stock holding.
• Consistently identify opportunities for growth, raise these and drive green lit ones home.
• Support in the delivery of A:R, CPA and spend mix to targets.
• Be a key help and mentor to the Junior Commercial Executive to ensure leadership development.

Core Competencies

• Growth mindset. You chase it, live it and breathe it. You hate not having it.
• Mastery of Gross Margin management and the spend & trading levers that drive optimal performance.
• Mastery of revenue management and the spend & trading levers that drive optimal performance.
• Master the art of creating a compelling promotional calendar optimized for the business and the customer.
• Master the rubix cube of unit sales, ASP, product mix to deliver AOV growth.
• Master the relationship between CAC and LTV to ensure acquisition drives long term commercial value.
• Master the commercial and performance aspects of Affiliate Marketing to deliver a channel growth.
• Master an understanding of Paid Media strategies and execution so you’re able to input to performance.
• Master the basics of Paid Media so you’re able to offer short term cover on bid management.
• Master our brand guidelines and values ensuring on point execution and custodianship.
• Master the art of delivering insights at pace teamed with succinct actions for discussion/deployment.
• Commercially competent and a leader in the Squad, mastering the use of data led decision making.

Core Behaviors

• Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
• Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
• Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
• Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
• Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
• Learn: Drive a culture of experimentation and continuous improvement.
• 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.