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- Tasks: Design and deliver data selections for impactful marketing campaigns across various channels.
- Company: Join a leading UK financial services organisation focused on innovation and customer-first values.
- Benefits: Enjoy hybrid working, generous pension contributions, life assurance, and wellbeing support.
- Why this job: Make a real impact in marketing while collaborating with creative teams in a dynamic environment.
- Qualifications: Proven experience in data selection, campaign management, and strong analytical skills required.
- Other info: This is a permanent full-time role with a salary of £46,000.
The predicted salary is between 27600 - 38400 £ per year.
Location: London (Hybrid: 2 Days Office / 3 Days Remote)
Type: Permanent
Salary: £46,000 + Excellent Benefits
Are you a data-savvy marketing professional with a passion for personalisation, performance, and precision? Our client, a leading UK financial services organisation, is looking for a Senior Marketing Analyst to join their dynamic and collaborative Design & Delivery team. This is a fantastic opportunity to play a key role in shaping and delivering 1-2-1 communications that truly connect with customers. You will be instrumental in campaign design, data selection, and channel strategy—driving engagement and value across email, SMS, mail, and digital banking platforms.
The Role
- Design and deliver data selections for marketing, service, and research campaigns.
- Work hands-on with campaign tools (e.g. Adobe Campaign).
- Collaborate with planning and creative teams to define targeting and decisioning criteria.
- Act as a subject matter expert, mentoring others and promoting best practices.
- Ensure compliance with GDPR and data governance standards.
- Contribute to a Centre of Excellence for campaign design and delivery.
What We’re Looking For
- Proven experience in data selection and campaign management tools.
- Strong understanding of 1-2-1 communications across multiple channels.
- Excellent analytical skills and the ability to translate data into actionable insights.
- Knowledge of data protection legislation (UK GDPR, PECR).
- A proactive, detail-oriented mindset with strong organisational skills.
- Financial services experience is highly desirable.
Why Join?
- Salary: £46,000 per annum
- Hybrid working: 2 days in the office (London) 3 days remote
- Generous pension scheme: up to 23% combined contribution
- Life assurance (8x salary), wellbeing support, and volunteering days
- A purpose-driven, customer-first culture that values fairness and innovation
If you’re passionate about data, marketing, and making a difference in the lives of millions, this is your chance to join a values-led organisation that puts people first. To find out more or apply, please contact Gary Wale at gary.wale@lorienglobal.com for a confidential discussion.
Database Marketing Analyst – Financial Services - £46,000 + Excellent Benefits employer: Lorien
Contact Detail:
Lorien Recruiting Team
gary.wale@lorienglobal.com
StudySmarter Expert Advice 🤫
We think this is how you could land Database Marketing Analyst – Financial Services - £46,000 + Excellent Benefits
✨Tip Number 1
Familiarise yourself with the specific campaign tools mentioned in the job description, like Adobe Campaign. Having hands-on experience or even a basic understanding of these tools can set you apart during discussions.
✨Tip Number 2
Brush up on your knowledge of UK GDPR and data protection legislation. Being able to discuss compliance confidently will demonstrate your expertise and commitment to best practices in data handling.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've translated data into actionable insights in previous roles. This will help you illustrate your value as a data-savvy marketing professional.
✨Tip Number 4
Network with professionals in the financial services sector. Engaging with industry peers can provide valuable insights and potentially lead to referrals, increasing your chances of landing an interview.
We think you need these skills to ace Database Marketing Analyst – Financial Services - £46,000 + Excellent Benefits
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data selection and campaign management tools. Emphasise your analytical skills and any previous work in financial services, as this is highly desirable for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for personalisation and performance in marketing. Mention specific examples of how you've successfully designed and delivered campaigns that connect with customers.
Showcase Your Technical Skills: Detail your experience with campaign tools like Adobe Campaign. If you have knowledge of GDPR and data governance standards, make sure to include this, as it’s crucial for compliance in this role.
Highlight Collaborative Experience: Since the role involves working with planning and creative teams, share examples of past collaborations. Discuss how you’ve contributed to team projects and mentored others in best practices.
How to prepare for a job interview at Lorien
✨Showcase Your Data Skills
Be prepared to discuss your experience with data selection and campaign management tools. Highlight specific projects where you successfully used data to drive marketing strategies, especially in the financial services sector.
✨Understand 1-2-1 Communications
Familiarise yourself with the concept of personalised marketing across multiple channels. Be ready to provide examples of how you've implemented targeted campaigns that resonate with customers.
✨Demonstrate Analytical Thinking
Prepare to explain how you translate data into actionable insights. Use real-life scenarios to illustrate your analytical skills and how they have positively impacted previous campaigns.
✨Know Your Compliance
Brush up on UK GDPR and data protection legislation. Be ready to discuss how you ensure compliance in your marketing strategies, as this is crucial for the role.
