Digital Optimisation Manager

Join to apply for the Digital Optimisation Manager role at McCarthy Stone Join to apply for the Digital Optimisation Manager role at McCarthy Stone Get AI-powered advice on this job and more exclusive features. Direct message the job poster from McCarthy Stone Are you a data-driven digital leader with a passion for optimisation and customer experience? We are looking for a Digital Optimisation Manager to drive our digital performance strategy -championing CRO , personalisation , and UX enhancements that deliver real, measurable results. This is your opportunity to make a tangible impact across high-profile digital platforms, leveraging cutting-edge tools to elevate user journeys and business outcomes. In this role, you will take ownership of digital optimisation programmes from concept to execution. With a strong foundation in digital marketing or analytics and deep insight into user behaviour, you will turn complex data into clear, actionable strategies. Whether it is configuring multivariate tests in Convert or Sitecore, or analysing session recordings in Hotjar, you\’re fluent in the tools and techniques that drive performance. You are collaborative by nature and thrive in fast-paced, agile environments. Working across product, tech, and marketing teams, you’ll manage competing priorities while staying focused on continuous improvement. From leading sprint reviews and refining UX flows to presenting test insights to stakeholders, your strategic thinking and attention to detail set you apart. What you bring to the role: Proven experience in CRO , personalisation , and data-driven decision-making Strong understanding of UX/UI and digital optimisation tools (e.g., Google Analytics , Hotjar , SEMrush , Sitemorse , Convert ) Hands-on experience with A/B and multivariate testing tools (e.g., Sitecore , Convert , or Webtrends Optimize ) Familiarity with Digital Experience Platforms (DXPs) such as Sitecore We Will Give You Competitive salary plus discretionary annual bonus Company pension scheme Life assurance Professional subscriptions paid for 24 days holiday (rising to 28) plus bank holidays Remote working to support flexibility Two fully paid volunteering days annually, supported by the McCarthy Stone Foundation Private Healthcare Insurance (Employee only), remote GP access, 24/7 Employee Assistance Programme (including counselling and legal advice), and eyecare vouchers Colleague benefits booklet offering discounts and promotions Family-friendly policies Your Impact In this pivotal role, you will drive our digital optimisation agenda—improving conversion, enhancing user experience, and enabling personalisation at scale. Your work will directly influence how customers engage with our brand online. What you will do: Own and deliver the digital optimisation roadmap, focused on CRO, UX enhancements, and personalisation. Lead end-to-end testing programmes using AB/multivariate testing tools like Convert, Webtrends Optimize, and Sitecore. Analyse customer journeys using tools such as Google Analytics, SEMrush, Hotjar, and Sitemorse to identify and implement optimisation opportunities. Translate complex data into clear, actionable insights and present these to key stakeholders. Collaborate with digital, content, and product teams to plan, implement and measure test-and-learn initiatives. Help shape digital experiences using DXP platforms such as Sitecore to deliver personalised content and journey improvements. Play an active role in agile sprint planning and digital project delivery. Your Attributes You will bring: Technical Excellence: Proven experience in CRO, personalisation, and data-led optimisation strategies. Analytical Insight: Sharp analytical skills and the ability to turn data into action. Tool Mastery: Hands-on experience with digital tools such as Google Analytics, SEMrush, Hotjar, Sitemorse, Sitecore and Convert. Testing Leadership: Strong understanding of AB/multivariate testing and optimisation platforms. UX/UI Knowledge: A keen eye for user experience and interface design, and how this impacts conversion. Collaborative Spirit: Great communicator who thrives in cross-functional teams. Agile Mindset: Comfortable working in agile environments with iterative planning and delivery cycles. Education: A degree in Digital Media, Marketing, Data Analytics or a related field. If this sounds like the role for you, and you’re excited about the opportunity to drive digital excellence, you can find more information and the full job description on our Careers Webpage. At McCarthy Stone, we celebrate diversity and promote equality and inclusion amongst our colleagues. We welcome applications from all, regardless of personal characteristics or background. All applications will be reviewed as soon as they are received, and we hold the right to appoint before the closing date. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Business Development Industries Real Estate and Construction Referrals increase your chances of interviewing at McCarthy Stone by 2x Get notified about new Digital Manager jobs in England, United Kingdom . London, England, United Kingdom 3 weeks ago London, England, United Kingdom 1 week ago Manchester, England, United Kingdom 1 week ago London, England, United Kingdom 1 month ago Droitwich Spa, England, United Kingdom 2 days ago Yeovil, England, United Kingdom 4 days ago Performance Marketing Manager/ Senior Exec Manchester, England, United Kingdom 3 days ago EMEA Content and Regional Communications Marketing Manager London, England, United Kingdom 1 week ago Senior Insights & Analytics Manager – Marketing & Sales Accrington, England, United Kingdom 2 days ago Volunteer IT & Digital Strategy Manager | AFRIKINDNESS Wakefield, England, United Kingdom 3 days ago Volunteer IT & Digital Strategy Manager | AFRIKINDNESS Ossett, England, United Kingdom 3 days ago London, England, United Kingdom 2 weeks ago London, England, United Kingdom 2 weeks ago Volunteer Social Media Marketing Manager | Maiak Lighthouse Magazine Peterborough, England, United Kingdom 1 week ago Director, Institutional Derivative Sales – Digital Assets (EMEA Remote) City Of London, England, United Kingdom 10 minutes ago Cambridge, England, United Kingdom 3 days ago London, England, United Kingdom 1 week ago Manchester, England, United Kingdom 2 weeks ago London, England, United Kingdom 6 days ago Milton Keynes, England, United Kingdom 6 days ago Leeds, England, United Kingdom 6 days ago Newcastle Upon Tyne, England, United Kingdom 6 days ago Plymouth, England, United Kingdom 3 months ago Project Engineering Manager – IoT and Smart Data London, England, United Kingdom 1 week ago Paddington, England, United Kingdom 2 days ago London, England, United Kingdom 3 weeks ago Senior PR & Marketing Manager – Northern Europe Slough, England, United Kingdom 1 day ago England, United Kingdom $6,500.00-$7,000.00 2 weeks ago London, England, United Kingdom 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr