Account Executive / Business Development Executive
Account Executive / Business Development Executive

Account Executive / Business Development Executive

London Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive revenue by selling B2B event sponsorships and media products to government tech firms.
  • Company: Join a dynamic team focused on innovative government-facing B2B events in London.
  • Benefits: Enjoy a competitive salary, uncapped commission, and hybrid working options.
  • Why this job: Be part of a fast-paced environment where your sales skills can shine and evolve.
  • Qualifications: Proven B2B sales experience, especially in tech or public sector; strong communication skills required.
  • Other info: Opportunities for career growth and ownership of product portfolios in the future.

The predicted salary is between 43200 - 72000 £ per year.

We’re looking for ambitious, commercially-driven business development professionals to help accelerate revenue across our rapidly scaling portfolio of government-facing B2B events and media products – including high-level summits, private roundtables, webinars, and research programmes.

Our clients are among the world’s leading tech firms and consultancies, and our audiences are senior civil servants shaping the future of digital government.

We’re looking for hunters – people who take ownership of revenue, are confident winning new business, and comfortable picking up the phone to open senior-level conversations. You’ll need to press for smaller, fast-moving deals while building longer-term account relationships.

You’ll be supported by HubSpot automation, targeted marketing, and respected event brands – but you’ll be expected to generate momentum fast. This role is all about focus, tempo, and commercial edge – not passive “farming.”

We want people who are not just good at sales today, but curious about how sales is evolving – and eager to learn, test and refine their own process.

  • Proven track record selling B2B event sponsorship, media, or content marketing solutions
  • Commercially curious: always looking to refine and improve your sales process
  • Excellent phone, email, and LinkedIn selling skills – and the judgement to know when to push and when to partner
  • Experience in public sector, technology, or transformation-focused portfolios
  • Understanding of the government vendor landscape and how decision-making happens in DDaT (Digital, Data & Technology) teams

Competitive base salary + uncapped commission (OTE £90k+ for strong performers). Respected event brands, strong marketing support, and growing repeat business. Hybrid working (London office).

We’re open-minded about how the team will be structured long-term – with opportunities to own product portfolios and market segments down the line. What matters to us is hiring high-calibre, accountable sales talent who thrive in a results-focused environment.

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Contact Detail:

Government Transformation Magazine Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Account Executive / Business Development Executive

Tip Number 1

Familiarise yourself with the government vendor landscape and the decision-making processes within DDaT teams. Understanding how these teams operate will give you an edge in conversations and help you tailor your approach to meet their specific needs.

Tip Number 2

Leverage LinkedIn to connect with senior civil servants and industry leaders. Engaging with them through thoughtful comments or sharing relevant content can help you build relationships and establish credibility before you even pick up the phone.

Tip Number 3

Stay updated on the latest trends in government technology and B2B events. This knowledge will not only enhance your conversations but also demonstrate your commitment to understanding the evolving sales landscape, which is crucial for this role.

Tip Number 4

Practice your pitch and refine your selling techniques regularly. Since this role requires a proactive approach, being comfortable and confident in your delivery will help you make a strong impression during initial calls and meetings.

We think you need these skills to ace Account Executive / Business Development Executive

Business Development
Sales Skills
Account Management
Lead Generation
Negotiation Skills
Communication Skills
Relationship Building
Market Research
Understanding of B2B Sales
Familiarity with HubSpot
Knowledge of Government Sector
Tech Industry Insight
Adaptability
Curiosity about Sales Evolution
Time Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, particularly in the government tech sector. Use specific metrics to demonstrate your success in previous roles, such as revenue generated or deals closed.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your understanding of the government vendor landscape and how your skills align with their needs. Be sure to showcase your curiosity about evolving sales processes.

Showcase Your Communication Skills: Since excellent phone, email, and LinkedIn selling skills are crucial for this role, consider including examples of successful communications you've had in past positions. This could be in the form of a brief anecdote or a summary of a successful campaign.

Highlight Your Commercial Acumen: Demonstrate your commercial curiosity by discussing any innovative sales strategies you’ve implemented in the past. Show that you’re not just a salesperson but someone who actively seeks to refine and improve their approach to sales.

How to prepare for a job interview at Government Transformation Magazine

Show Your Sales Savvy

Be prepared to discuss your previous sales experiences in detail. Highlight specific examples where you successfully closed deals, especially in B2B environments. This will demonstrate your ability to drive revenue and your understanding of the sales process.

Understand the Government Landscape

Familiarise yourself with the government vendor landscape and how decision-making occurs within DDaT teams. Being able to speak knowledgeably about this will show that you are not only interested in the role but also understand the unique challenges and opportunities in selling to the public sector.

Demonstrate Curiosity and Adaptability

Express your eagerness to learn and adapt in a fast-paced sales environment. Discuss how you stay updated on sales trends and how you've refined your approach based on past experiences. This aligns with their desire for candidates who are commercially curious.

Prepare for Role-Playing Scenarios

Expect to engage in role-playing exercises during the interview. Practice your pitch and be ready to handle objections. This will showcase your confidence in initiating senior-level conversations and your ability to think on your feet.

Account Executive / Business Development Executive
Government Transformation Magazine
Location: London
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