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- Tasks: Lead digital marketing strategies and campaigns for diverse audiences.
- Company: Join a leading tech company focused on innovation and results.
- Benefits: Enjoy flexible hybrid working, 34 days holiday, and private medical insurance.
- Why this job: Make a real impact in a collaborative environment with modern marketing tools.
- Qualifications: Experience in digital marketing with a focus on lead generation is essential.
- Other info: No need for a polished CV; we’ll refine it together!
The predicted salary is between 42000 - 66000 £ per year.
A leading electronics and technology company is looking for a Digital Marketing Manager to take charge of digital lead generation across SME, public sector, and private sector audiences. This role is ideal for a commercially-minded digital marketer who can deliver campaigns that convert — using data, automation, and creative execution to drive measurable results. You’ll plan and manage digital campaigns, optimise performance across channels, and own CRM and automation tools to deliver qualified leads to sales.
Key Responsibilities
- Develop and deliver digital marketing strategies focused on lead generation
- Plan multichannel campaigns targeting SME, public, and private sector clients
- Manage Salesforce Marketing Cloud for audience segmentation, email automation, and lead nurturing
- Optimise web content, user journeys, and SEO to improve organic visibility and conversions
- Lead on PPC, paid social, and remarketing activity to attract qualified traffic
- Use analytics (Google Analytics, CRM reports) to track performance and report on ROI
- Oversee content and social media strategies tailored to B2B and B2B2C audiences
- Support implementation of new digital tools to improve marketing outcomes
About You
- Proven experience in digital marketing with a strong lead generation focus
- Skilled in CRM and marketing automation (Salesforce experience a bonus)
- Strong understanding of SEO, PPC, email marketing, and analytics
- Experience marketing to SME and public/private sector audiences
- Comfortable working with data to improve campaign performance
- Confident communicator who thrives in a collaborative, fast-paced environment
Why Join?
This is a fantastic opportunity to drive digital growth in a business that values autonomy and results. You’ll be empowered to lead strategy, test new ideas, and make a real commercial impact across diverse market segments.
What’s on offer:
- Ownership of lead generation strategy
- Broad audience base: SME, public and private sector
- Exposure to modern marketing tools and platforms
- Flexible hybrid working
- Collaborative, agile team culture
Salary & Benefits
- Up to £55,000 depending on experience
- 34 days holiday (including public holidays)
- Holiday purchase scheme (up to 5 extra days)
- Private Medical Insurance (Bupa)
- Health Cash Plan, Life Assurance, Critical Illness Cover
- £325 flexible benefits pot
- Retail and health discounts, cashback scheme
- Free onsite parking
- Employee Assistance Programme
How to Apply
Send your CV or LinkedIn profile — no need for a polished version, we can refine it together. For a confidential chat, contact: Max Tullis-Turner, Practice Lead – Digital, Blue Pelican, Max@bluepelican.com | 01892 507130
Digital Marketing Manager – Tech/Electronics Company employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
Max@bluepelican.com
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager – Tech/Electronics Company
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in lead generation strategies. Being able to discuss recent case studies or successful campaigns during your interview can demonstrate your passion and knowledge in the field.
✨Tip Number 2
Make sure you understand the specific tools mentioned in the job description, like Salesforce Marketing Cloud. If you have experience with similar platforms, be ready to share how you've used them to drive results in past roles.
✨Tip Number 3
Prepare to discuss your approach to multichannel campaigns. Think about how you would tailor strategies for different audiences, such as SMEs versus public sector clients, and be ready to provide examples from your previous work.
✨Tip Number 4
Showcase your analytical skills by being prepared to talk about how you've used data to optimise campaign performance. Bring examples of how you've tracked ROI and made data-driven decisions in your previous roles.
We think you need these skills to ace Digital Marketing Manager – Tech/Electronics Company
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially focusing on lead generation. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of digital marketing strategies and your experience with CRM tools like Salesforce. Mention specific campaigns you've managed and their outcomes.
Showcase Your Analytical Skills: In your application, emphasise your ability to use analytics tools such as Google Analytics to track performance. Provide examples of how you've used data to optimise campaigns and improve ROI.
Highlight Collaboration Experience: Since the role requires working in a collaborative environment, mention any past experiences where you successfully worked with teams to deliver marketing projects. This will show that you can thrive in their agile team culture.
How to prepare for a job interview at Blue Pelican
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific strategies you used for lead generation, especially those that involved CRM and automation tools like Salesforce. This will demonstrate your hands-on experience and understanding of the role.
✨Understand the Company’s Audience
Research the tech and electronics company thoroughly. Familiarise yourself with their target audiences, including SMEs and public/private sectors. Tailor your responses to show how your skills can specifically address their needs and challenges.
✨Prepare for Data-Driven Discussions
Since the role involves using analytics to track performance, be ready to discuss how you've used data in past roles to optimise campaigns. Bring examples of metrics you've tracked and how they influenced your marketing decisions.
✨Demonstrate Collaborative Skills
This position requires working in a fast-paced, collaborative environment. Share examples of how you've successfully worked within teams to achieve marketing goals. Emphasise your communication skills and ability to adapt to different team dynamics.
