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- Tasks: Lead marketing operations and communications, ensuring smooth project workflows and timely deliverables.
- Company: Cigna Healthcare is a global health services organisation dedicated to improving lives through better health.
- Benefits: Enjoy flexible work options, a supportive team culture, and opportunities for personal growth.
- Why this job: Join a dynamic team that values innovation and collaboration while making a real impact on health.
- Qualifications: 4+ years in marketing operations or communications; strong organisational skills and proficiency in marketing systems required.
- Other info: Diversity and inclusion are core values; all qualified applicants are encouraged to apply.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a highly organised and detail-oriented Marketing Operations & Communications Manager to support the execution and optimisation of marketing processes and deliverables. This role plays a key part in maintaining operational efficiency across campaigns, managing the trafficking inbox, supporting project workflows, and ensuring timely delivery of marketing collateral.
Key Responsibilities:
- Marketing Operations Management: Reviewing existing processes, recommend improvements and deliver the development, documentation, and optimisation of marketing workflows and processes. Ensure timely task tracking and status updates in project management systems. Monitoring volumes of requests received/day versus capacity and adjusting turnaround times if needed.
- Inbox & Trafficking Management: Monitor and manage the marketing trafficking inbox, routing incoming requests to appropriate team members. Triage, prioritise, and track tasks to ensure efficient response times and alignment with deadlines. Ensure updated content is correctly filed and stored as required.
- Marketing Communications Support: Develop and manage communication and campaigns to support marketing initiatives and support the commercial teams. Coordinate the creation, approval, and distribution of marketing collateral (brochures, customer upsell comms, quote documents, event materials, etc.). Ensure all assets adhere to brand guidelines, compliant and version control standards.
- Team Collaboration: Work closely with marketing colleagues, creative, business partners, and external vendors to support campaign deliverables. Act as a liaison to streamline communications between teams. Regular meetings with key business partners to ensure support still meets their requirements. Weekly liaison with business support teams and attendance of weekly onboarding meetings during renewals period to represent marketing and update as required.
- Marketing Technology & Reporting Support: Maintain marketing operations tools such as project management software, asset libraries, and content calendars. Providing reporting to management on volume and type of requests received on a monthly basis. Team lead for consumer duty reporting and team training. Team Financial Promotions reporting and processes.
Qualifications:
- 4+ years of experience in marketing operations, project coordination, marketing communications experience or related roles.
- Strong organisational and time-management skills.
- Proficiency in marketing systems eg. Salesforce, Eloqua, Knowledge Exchange & Office 365.
- Excellent communication skills.
- Detail-oriented with a problem-solving mindset.
- Familiarity with brand, compliance and marketing collateral workflows.
Marketing Operations and Communications Lead employer: Cigna
Contact Detail:
Cigna Recruiting Team
SeeYourselfEMEA@cigna.com
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations and Communications Lead
✨Tip Number 1
Familiarise yourself with marketing operations tools like Salesforce and Eloqua. Being proficient in these systems will not only help you stand out but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your organisational skills by discussing specific examples of how you've managed multiple projects or tasks simultaneously. This will highlight your ability to handle the fast-paced environment of marketing operations.
✨Tip Number 3
Network with professionals in the marketing field, especially those who have experience in operations and communications. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 4
Prepare to discuss how you've optimised workflows in previous roles. Sharing concrete examples of process improvements will demonstrate your problem-solving mindset and your fit for the position.
We think you need these skills to ace Marketing Operations and Communications Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing operations and communications. Use keywords from the job description, such as 'project management', 'marketing collateral', and 'team collaboration' to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about marketing operations and how your skills align with the responsibilities outlined in the job description. Mention specific examples of past experiences that showcase your organisational and problem-solving abilities.
Showcase Relevant Skills: Emphasise your proficiency in marketing systems like Salesforce and Eloqua. Highlight your strong organisational skills and attention to detail, as these are crucial for managing marketing processes effectively.
Proofread Your Application: Before submitting, carefully proofread your application materials for any spelling or grammatical errors. A polished application reflects your attention to detail, which is essential for the role.
How to prepare for a job interview at Cigna
✨Showcase Your Organisational Skills
As a Marketing Operations and Communications Lead, being organised is crucial. Prepare examples of how you've successfully managed multiple projects or tasks simultaneously, highlighting your ability to prioritise and track progress effectively.
✨Familiarise Yourself with Marketing Tools
Make sure you have a good understanding of the marketing systems mentioned in the job description, such as Salesforce and Eloqua. Being able to discuss your experience with these tools will demonstrate your readiness for the role.
✨Prepare for Team Collaboration Questions
Expect questions about how you work with different teams and manage communications. Think of specific instances where you acted as a liaison between departments, ensuring smooth workflows and timely delivery of marketing materials.
✨Demonstrate Your Problem-Solving Mindset
The role requires a detail-oriented approach with a knack for problem-solving. Be ready to discuss challenges you've faced in previous roles and how you overcame them, particularly in relation to marketing processes and operations.
