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- Tasks: Analyse data to uncover insights about customers and competitors, influencing business strategy.
- Company: Join Tesco, a leading supermarket and tech company dedicated to improving lives globally.
- Benefits: Enjoy 25+ days holiday, annual bonuses, flexible working, and mental health support.
- Why this job: Be part of a dynamic team that drives impactful decisions and fosters a culture of collaboration.
- Qualifications: Experience in data analysis, visualisation tools, and a passion for learning new techniques required.
- Other info: Flexible working options available; we value diversity and encourage all to apply.
The predicted salary is between 36000 - 60000 £ per year.
Location: Shire Park, Kestral Way, Welwyn Garden City
Contract Type: Permanent
Closing Date: 20/03/2025
Job Category: Marketing
Business Unit: GB Head Office
What’s in it for you:
- Annual bonus scheme of up to 10% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About the role:
The insight team’s mission is to influence Tesco to make confident decisions because we understand Customers and Colleagues better than anyone. Our key priorities are setting the customer agenda, commercialising insight, business partnering internally and externally, storytelling and democratising insight.
We have 2 positions available, 1 in Competitor Intelligence, and the other in Market Performance.
Competitor Intelligence: Scanning the market to truly understand what our competitors are doing so we can have a view on their impact, and whether we need to react.
Market Performance: Answer the ‘who’, ‘what’ and ‘why’s’ in relation to performance. Responsible for the communication and reporting of Tesco’s market share performance to key stakeholders within the business.
In these roles you will utilise various data sources to help the business continue to provide customers the best offer across our business, identifying trends and changes in the market and understand the impact to Tesco.
You will be responsible for:
- Analysing data sets of multiple types (research, behavioural, panel, economic) to find insight about our customers, competitors and markets that we can act on.
- Identifying important changes and trends in the market and the opportunity and risk for Tesco and the Tesco group.
- Using expertise to produce accurate and actionable insight which develops and drives actions in support of our customer growth strategy within a fast-paced environment.
- Working on developing storytelling to translate analysis to business questions.
- Working closely with other colleagues across the Insight team (including Dunnhumby and EA) and with our data science team in Technology.
- Being an active participant in this community of best practice.
- Working with colleagues across the insight team to help support the development of future data, tools and capabilities being developed.
- On a project basis, ensuring these deliver against requirements, and are presented in a way to make the complex simple and land the key messages with impact.
- Following our Business Code of Conduct and always acting with integrity and due diligence.
You will need:
- Experience in combining different data sources to identify key issues and opportunities.
- Ability to work cross-functionally amongst key stakeholders across the business.
- Skilled in visualisation software e.g. Tableau and using agency data (IRI, Dunnhumby etc.).
- Experience and confidence in using Excel to an expert level.
- A self-starter that is curious and keen to learn new approaches and techniques.
About us:
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world.
No two customers are the same, neither are our colleagues. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely.
Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, please reach out for more information. And if you’re interested in joining our team but don’t tick every box, don’t let that hold you back from applying.
Insight Executive - Competitor Intelligence/Market Performance employer: Tesco
Contact Detail:
Tesco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight Executive - Competitor Intelligence/Market Performance
✨Tip Number 1
Familiarise yourself with the latest trends in competitor intelligence and market performance. Follow industry news, subscribe to relevant publications, and engage with thought leaders on platforms like LinkedIn to stay updated.
✨Tip Number 2
Network with professionals already working in insight roles or similar positions. Attend industry events or webinars where you can connect with them, as personal referrals can significantly boost your chances of landing an interview.
✨Tip Number 3
Showcase your analytical skills by participating in relevant online courses or workshops that focus on data analysis and visualisation tools like Tableau. This will not only enhance your skills but also demonstrate your commitment to continuous learning.
✨Tip Number 4
Prepare for potential interviews by practising how to effectively communicate complex data insights in a simple and impactful way. Use storytelling techniques to convey your findings, as this is a key aspect of the role.
We think you need these skills to ace Insight Executive - Competitor Intelligence/Market Performance
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Insight Executive position. Tailor your application to highlight relevant experience in data analysis, market performance, and competitor intelligence.
Highlight Relevant Skills: Emphasise your skills in data visualisation software like Tableau and your proficiency in Excel. Provide specific examples of how you've used these tools to derive insights or influence business decisions in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that tells a story about your passion for data analysis and how it can drive business strategy. Mention your curiosity and eagerness to learn new techniques, as well as your ability to work cross-functionally with stakeholders.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. A polished application reflects your attention to detail and professionalism, which are crucial for the Insight Executive role.
How to prepare for a job interview at Tesco
✨Understand the Role
Make sure you have a clear understanding of the Insight Executive role, especially in Competitor Intelligence and Market Performance. Familiarise yourself with how these areas impact Tesco's strategy and decision-making.
✨Showcase Your Data Skills
Be prepared to discuss your experience with data analysis and visualisation tools like Tableau and Excel. Highlight specific examples where you've successfully combined different data sources to derive actionable insights.
✨Prepare for Storytelling
Since storytelling is a key part of the role, think about how you can translate complex data into simple, impactful narratives. Prepare examples of how you've done this in the past or how you would approach it for Tesco.
✨Engage with the Company Culture
Research Tesco's values and culture. Be ready to discuss how you align with their mission of making every day better for customers and colleagues. Show enthusiasm for their commitment to inclusivity and flexible working.
