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For Companies At a Glance
- Tasks: Drive new member sales and maximise retention at our gym.
- Company: Join Frasers Group, a leader in fitness and wellness culture.
- Benefits: Enjoy a free gym membership, discounts, and funded qualifications.
- Why this job: Be part of a dynamic team that values growth and community impact.
- Qualifications: Passion for fitness, strong leadership, and effective communication skills required.
- Other info: This role is perfect for the fearless; potential for massive growth awaits!
The predicted salary is between 28800 - 43200 £ per year.
This is a full-time position reporting directly to the General Manager. Our Sales and Retention Managers are responsible for supporting them and the wider team in the successful operation of the gym, with a specific responsibility for driving new member sales, maximising retention, and overall growth of the live member movement through various strategies inside and outside of the gym.
The Benefits
- 20% discount across all Frasers Group facias
- Eligibility for the Fearless 1000 bonus scheme
- Free Gym membership
- Monthly Frasers Group Champion - winners receive double their salary for the month
- Reward and recognition through our Everlast Gyms monthly champions
- Training and development through Frasers Group with funded qualifications, including Level 3 & 5 in management & leadership
- Product training and opportunities to deliver personal and group training sessions
Job Description
- Represent Everlast Gyms as a fitness ambassador
- Demonstrate our elevated ways of working consistently
- Lead by example in our FUNDAMENTALS sales process, supporting and training the team to improve confidence and performance
- Focus on driving new member sales and retaining existing members to grow the live member movement
- Manage the activity planners for the gym, ensuring they are thorough and well executed
- Implement strategies to increase lead generation internally and externally
- Monitor dashboards and KPIs, communicating insights to the team
- Drive revenue across membership sales, products, and secondary revenue lines
- Prepare and deliver monthly sales presentations to management
- Build relationships with local businesses to develop partnerships
- Develop #WeMoveBusinesses membership opportunities
- Lead by example on reception and the gym floor to enhance member experiences
- Support national initiatives like #WorkoutWednesday & #WeCommunicate
- Provide honest, constructive feedback to support team development
- Assist the General Manager with operational tasks, including Health & Safety, Facilities, Maintenance, and Recruitment
- Maintain high standards of cleanliness and presentation at all times
Qualifications
- Passion for health, fitness, and wellness
- Strong leadership qualities
- Effective communication skills adaptable to various audiences
- Positive, solutions-oriented mindset
- Member champion mentality with excellent interpersonal skills
- Driven, ambitious, and eager to learn and develop
- Flexibility to work hours supporting business needs, including weekends and Bank Holidays
This opportunity at Frasers Group is for the fearless. The potential is massive, and the experience is unrivalled. To make the most of it, live and breathe our principles: Think without limits - think fast, fearlessly, and lead the team; Own it and back yourself - own your role and results; Be relevant - relevant to our people, partners, and the planet.
Sales and Retention Manager employer: Everlast Gyms
Contact Detail:
Everlast Gyms Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Retention Manager
✨Tip Number 1
Familiarise yourself with the latest trends in fitness and wellness. Being knowledgeable about current industry standards will not only help you in interviews but also demonstrate your passion for health and fitness, which is crucial for a Sales and Retention Manager role.
✨Tip Number 2
Network with professionals in the fitness industry, especially those who work at Everlast Gyms or similar establishments. Building relationships can provide you with insider information about the company culture and expectations, giving you an edge during the application process.
✨Tip Number 3
Prepare to discuss specific strategies you've used in the past to drive sales and improve retention. Having concrete examples ready will showcase your experience and ability to contribute to the growth of the gym's member movement.
✨Tip Number 4
Demonstrate your leadership skills by sharing experiences where you've successfully led a team or project. Highlighting your ability to motivate and develop others will resonate well with the hiring managers looking for strong leadership qualities.
We think you need these skills to ace Sales and Retention Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and retention, particularly in the fitness or gym industry. Use specific examples that demonstrate your ability to drive new member sales and retain existing members.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for health and fitness, as well as your leadership qualities. Mention how your skills align with the responsibilities of the Sales and Retention Manager role and how you can contribute to the growth of the gym.
Highlight Relevant Achievements: In your application, include quantifiable achievements related to sales and member retention. For example, mention any previous roles where you successfully increased membership numbers or improved retention rates.
Showcase Your Communication Skills: Since effective communication is key for this role, ensure your application reflects your ability to communicate with various audiences. Use clear and concise language, and consider including examples of how you've successfully communicated in past roles.
How to prepare for a job interview at Everlast Gyms
✨Show Your Passion for Fitness
Make sure to express your enthusiasm for health, fitness, and wellness during the interview. Share personal experiences or stories that highlight your commitment to a healthy lifestyle, as this will resonate well with the company's values.
✨Demonstrate Leadership Skills
Prepare examples of how you've successfully led teams in the past. Discuss specific situations where you motivated others, improved performance, or implemented effective strategies, as strong leadership is crucial for this role.
✨Know Your Numbers
Familiarise yourself with key performance indicators (KPIs) relevant to sales and retention. Be ready to discuss how you would monitor these metrics and use them to drive revenue and improve member experiences.
✨Build Relationships
Think about how you can foster partnerships with local businesses. Prepare ideas on how to develop community connections that could benefit the gym, as relationship-building is a key aspect of the role.
