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- Tasks: Lead brand and digital marketing strategy to drive growth and customer engagement.
- Company: Join a thriving family business with a turnover nearing £100 million.
- Benefits: Enjoy a pivotal role with opportunities for mentorship and collaboration.
- Why this job: Make a significant impact on the company's future while shaping brand stories.
- Qualifications: 3+ years in digital marketing leadership with strong SEO and content skills.
- Other info: Be part of a dynamic management team and oversee a small marketing department.
The predicted salary is between 43200 - 72000 £ per year.
Our client is looking for a talented Head of Brand & Digital to take ownership of their brand and digital marketing strategy to help them reach the next level of their growth. This is a fantastic opportunity to lead digital growth, drive customer engagement and play a key role in shaping the business’s future. With a turnover pushing towards £100 million, this well-established family business continues to go from strength to strength as it consolidates its existing client base and acquires more. Playing a pivotal role in the management team and overseeing a small marketing department, the impact of this role will be considerable.
If you have a blend of strategic digital/e-commerce know-how along with proven experience of building and capitalising on brand stories this could be the role for you. You’ll need to be comfortable drilling down into technical details, as well as being able to see how these fit into the bigger picture. You’ll be astute at balancing priorities and working across a range of internal departments. You’ll need to have extensive e-commerce experience, although this can be from either B2B or consumer markets.
The Head of Brand and Digital role will involve:
- Brand guardianship, overseeing all messaging and ensuring it is on brand and executed efficiently
- Developing content strategies
- Owning customer journey with a view to bolstering both acquisition and retention
- Implementing an SEO strategy that considers both technical and off-page aspects
- Leading and mentoring a digital marketing team
- Liaising with external agencies to enhance performance across various activities
- Playing a key role in shaping decisions alongside other Heads of
The Head of Brand and Digital will have:
- 3+ years’ digital marketing leadership experience
- Strong skills across SEO, content marketing, digital campaigns & brand development
- Commercial mindset with a customer-first approach
- Confident communicator and experienced team leader
- Highly analytical and data-driven
If you’re looking to make an impact in a senior marketing role, we’d love to hear from you!
Please could you let us know where you are currently based, or which locations you are considering as well as your required salary and notice period. Please upload a Microsoft Word version of your CV, where possible, as this will speed up our internal matching process. Any data we collect from you will be stored and processed in accordance with Brand Recruitment's Privacy Policy.
Head of Brand and Digital employer: Brand Recruitment
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand and Digital
✨Tip Number 1
Familiarise yourself with the company's brand and digital presence. Take a deep dive into their website, social media channels, and any recent campaigns they've launched. This will not only help you understand their current strategy but also allow you to suggest tailored ideas during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in brand management and digital marketing. Attend relevant events or webinars where you can connect with potential colleagues or mentors who might provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in digital marketing and brand development. Be ready to share metrics that demonstrate your impact, such as increased engagement rates or successful campaign outcomes, as this will showcase your analytical and data-driven mindset.
✨Tip Number 4
Research the latest trends in e-commerce and digital marketing. Being knowledgeable about current tools, technologies, and strategies will not only impress during interviews but also show that you're proactive and ready to lead the team towards innovative solutions.
We think you need these skills to ace Head of Brand and Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in digital marketing leadership, SEO, and brand development. Use specific examples that demonstrate your success in these areas to catch the employer's attention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand and digital marketing. Discuss how your skills align with the company's goals and how you can contribute to their growth. Be sure to mention your experience in leading teams and driving customer engagement.
Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements that reflect your impact in previous roles. For example, mention any successful campaigns you've led or improvements in customer acquisition and retention rates.
Follow Application Instructions: Pay close attention to the application instructions provided in the job description. Ensure you include your current location, required salary, and notice period as requested. This shows your attention to detail and willingness to follow guidelines.
How to prepare for a job interview at Brand Recruitment
✨Showcase Your Strategic Vision
As a Head of Brand and Digital, you'll need to demonstrate your ability to develop and execute a comprehensive digital marketing strategy. Be prepared to discuss your past experiences where you've successfully led brand initiatives and how you envision taking the company's brand to the next level.
✨Highlight Your E-commerce Expertise
Given the emphasis on e-commerce experience in the job description, make sure to share specific examples of successful campaigns you've managed. Discuss how you've driven customer engagement and retention through digital channels, whether in B2B or consumer markets.
✨Demonstrate Analytical Skills
The role requires a data-driven mindset, so be ready to talk about how you've used analytics to inform your decisions. Prepare to discuss key metrics you've tracked in previous roles and how they influenced your marketing strategies.
✨Prepare for Team Leadership Questions
As you'll be leading a small marketing team, expect questions about your leadership style and how you mentor others. Share examples of how you've fostered collaboration and growth within your teams, and be ready to discuss how you handle conflicts or challenges.
