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- Tasks: Lead brand and digital marketing strategies to drive growth and customer engagement.
- Company: Join a thriving family business with a turnover nearing £100 million.
- Benefits: Enjoy a pivotal role with opportunities for mentorship and collaboration.
- Why this job: Make a significant impact in shaping the future of a well-established brand.
- Qualifications: 3+ years in digital marketing leadership with strong SEO and content skills.
- Other info: Ideal for those looking to elevate their career in a senior marketing position.
The predicted salary is between 43200 - 72000 £ per year.
Our client is looking for a talented Head of Brand & Digital to take ownership of their brand and digital marketing strategy to help them reach the next level of their growth. This is a fantastic opportunity to lead digital growth, drive customer engagement and play a key role in shaping the business’s future. With a turnover pushing towards £100 million, this well-established family business continues to go from strength to strength as it consolidates its existing client base and acquires more. Playing a pivotal role in the management team and overseeing a small marketing department, the impact of this role will be considerable.
If you have a blend of strategic digital/e-commerce know-how along with proven experience of building and capitalising on brand stories this could be the role for you. You'll need to be comfortable drilling down into technical details, as well as being able to see how these fit into the bigger picture. You'll be astute at balancing priorities and working across a range of internal departments. You’ll need to have extensive e-commerce experience, although this can be from either B2B or consumer markets.
The Head of Brand and Digital role will involve:
- Brand guardianship, overseeing all messaging and ensuring it is on brand and executed efficiently
- Developing content strategies
- Owning customer journey with a view to bolstering both acquisition and retention
- Implementing an SEO strategy that considers both technical and off-page aspects
- Leading and mentoring a digital marketing team
- Liaising with external agencies to enhance performance across various activities
- Playing a key role in shaping decisions alongside other Heads of
The Head of Brand and Digital will have:
- 3+ years’ digital marketing leadership experience
- Strong skills across SEO, content marketing, digital campaigns & brand development
- Commercial mindset with a customer-first approach
- Confident communicator and experienced team leader
- Highly analytical and data-driven
If you’re looking to make an impact in a senior marketing role, we’d love to hear from you!
Please could you let us know where you are currently based, or which locations you are considering as well as your required salary and notice period. Please upload a Microsoft Word version of your CV, where possible, as this will speed up our internal matching process. Any data we collect from you will be stored and processed in accordance with Brand Recruitment's Privacy Policy.
Head of Brand and Digital employer: Brand Recruitment
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand and Digital
✨Tip Number 1
Familiarise yourself with the company's brand and digital presence. Understand their current marketing strategies, customer engagement tactics, and how they position themselves in the market. This knowledge will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in brand management and digital marketing. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in digital marketing and brand development. Be ready to share metrics that demonstrate your impact on customer acquisition and retention, as well as any innovative strategies you've implemented in previous roles.
✨Tip Number 4
Showcase your leadership skills by discussing how you've mentored teams in the past. Highlight your ability to balance technical details with strategic vision, as this role requires both a hands-on approach and a broader understanding of business objectives.
We think you need these skills to ace Head of Brand and Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing leadership experience, particularly in SEO, content marketing, and brand development. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand and digital marketing. Discuss how your strategic vision aligns with the company's goals and how you can contribute to their growth.
Showcase Analytical Skills: Since the role requires a data-driven approach, include examples of how you've used analytics to drive marketing decisions. Mention any tools or methodologies you are familiar with.
Address Location and Salary Expectations: As requested in the job description, clearly state your current location, preferred locations, required salary, and notice period in your application. This will help streamline the process.
How to prepare for a job interview at Brand Recruitment
✨Showcase Your Strategic Vision
As a Head of Brand and Digital, you'll need to demonstrate your ability to develop and execute a comprehensive brand and digital marketing strategy. Prepare examples of past strategies you've implemented and the results they achieved, focusing on how they contributed to growth.
✨Highlight Your Leadership Skills
This role involves leading a small marketing team, so be ready to discuss your leadership style and experiences. Share specific instances where you mentored team members or led successful projects, showcasing your ability to inspire and drive performance.
✨Demonstrate Analytical Acumen
Given the data-driven nature of this position, prepare to discuss how you've used analytics to inform your decisions. Bring examples of how you've leveraged data to optimise campaigns or improve customer journeys, illustrating your analytical mindset.
✨Prepare for Technical Discussions
You'll need to be comfortable discussing technical aspects of SEO and digital marketing. Brush up on current trends and best practices in these areas, and be ready to explain how you've successfully implemented them in previous roles.
