Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead regional marketing strategy for Immunoassays, aligning global initiatives with local needs.
- Company: bioMérieux is a leader in In Vitro Diagnostics, committed to improving public health.
- Benefits: Enjoy flexible working options and opportunities for travel across the EMEA region.
- Why this job: Join a dynamic team shaping healthcare solutions with a focus on innovation and collaboration.
- Qualifications: Master's degree in Marketing or Life Sciences; 7-10 years of marketing leadership experience required.
- Other info: Position can be based in any EMEA country, with a preference for Lyon, France.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a dynamic Regional Immunoassays Franchise Lead - EMEA to shape and execute our regional marketing strategy, ensuring seamless alignment between global initiatives and local market needs. As the Regional Franchise Lead, you will serve as the vital link between Global Marketing Product & Market Management and cluster-level Marketing teams, translating global strategies into regionally relevant priorities. You will be at the forefront of market insights consolidation, strategic execution, and cross-functional alignment, ensuring consistent yet locally tailored success across the EMEA region.
What will be your responsibilities?
- Strategy & Planning: Define and align regional priorities with global objectives, ensuring commercial relevance and customer-centric impact.
- Market Intelligence: Gather, synthesize, and deliver actionable insights to inform product development, lifecycle management, and strategic adaptation.
- Launch Excellence: Lead the regional commercialization strategy, ensuring preparedness, effective execution, and continuous performance tracking.
- Cross-Market Collaboration: Partner with local marketing teams, facilitating best practice sharing and enhancing operational efficiency.
- Brand Consistency: Drive uniform messaging, positioning, and marketing activities, with thoughtful localization for maximum effectiveness.
Who are you?
- Education: Master's degree in Marketing, Life Sciences, Business, or a related field.
- Experience: 7-10 years in marketing leadership within In Vitro Diagnostics Industry.
- Regional Expertise: Proven ability to lead across multiple markets in a matrixed environment.
- Track Record: Successful product launches and Immunoassays solutions management experience.
- Skills: Strong business acumen, analytical thinking, and communication abilities.
- Language: Fluent English; additional European language(s) a plus.
- Travel: Willingness to travel across EMEA (~30%). Position based in any EMEA country. If France, preferably based in our Headquarters near Lyon.
Contact Detail:
bioMérieux Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Marketing Manager - Immunoassays Regional Lead
✨Tip Number 1
Familiarise yourself with the latest trends in the In Vitro Diagnostics industry, particularly around immunoassays. This knowledge will not only help you understand the market better but also demonstrate your passion and commitment during interviews.
✨Tip Number 2
Network with professionals in the EMEA region who are already working in marketing roles within the diagnostics field. Attend industry conferences or webinars to make connections and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches you've led in the past. Highlight your ability to adapt global strategies to local markets, as this is a key aspect of the role.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used market intelligence to drive marketing strategies. Being able to articulate your thought process will impress hiring managers looking for a strategic thinker.
We think you need these skills to ace EMEA Marketing Manager - Immunoassays Regional Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership, particularly within the In Vitro Diagnostics industry. Emphasise your track record of successful product launches and any regional expertise you possess.
Craft a Compelling Cover Letter: In your cover letter, clearly articulate how your skills align with the responsibilities of the EMEA Marketing Manager role. Discuss your ability to translate global strategies into local market needs and provide examples of your cross-market collaboration.
Showcase Market Intelligence Skills: Demonstrate your analytical thinking by including specific examples of how you've gathered and synthesised market insights in previous roles. This will show your capability to inform product development and strategic adaptation.
Highlight Language Proficiency: If you speak additional European languages, make sure to mention them prominently in your application. This can set you apart from other candidates and is particularly relevant for a role that involves travel across the EMEA region.
How to prepare for a job interview at bioMérieux
✨Understand the Market Landscape
Before your interview, research the EMEA market for immunoassays. Familiarise yourself with current trends, competitors, and customer needs. This will help you demonstrate your market intelligence skills and show that you're proactive about understanding the industry.
✨Align Your Experience with Their Needs
Highlight your previous experience in marketing leadership within the In Vitro Diagnostics industry. Be ready to discuss specific product launches you've managed and how they align with the responsibilities of the role. Tailoring your examples to their requirements will make a strong impression.
✨Showcase Your Cross-Functional Collaboration Skills
Since the role involves working with various teams, prepare examples of how you've successfully collaborated across different functions. Discuss how you facilitated best practice sharing and improved operational efficiency in past roles to illustrate your ability to work in a matrixed environment.
✨Prepare Questions About Their Strategy
Demonstrate your interest in the company by preparing insightful questions about their regional marketing strategy and how they plan to adapt global initiatives locally. This shows that you're not only interested in the role but also in contributing to their success.
