EU KOL Specialist

Regular London Marketing Other Job ID:5328

Update 2024-12-23

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

We are seeking a creative and results-driven Key Opinion Leader (KOL) Specialist to lead our influencer engagement strategy for the EU market. This role involves managing the full lifecycle of influencer collaborations, from outreach to content creation, while strengthening Trip.com’s presence on key social media platforms. If you have a deep understanding of influencer marketing and a passion for travel, we want to hear from you!

In this Role, you’ll get to:

• Maintain a deep understanding of social media platforms, their algorithms, and best practices for engagement.
• Monitor and leverage trending topics, ensuring timely and creative execution of campaigns in collaboration with cross-functional teams to align influencer content with broader marketing goals.
• Analyse campaign data to assess ROI and performance metrics, providing actionable insights to refine strategies and enhance content effectiveness.
• Develop and expand Trip.com’s influencer network in the EMEA and globally by leveraging existing and emerging talent while staying ahead of industry trends and identifying opportunities for collaboration.
• Manage end-to-end influencer campaigns, including outreach, contract negotiations, content ideation, review, and publication, across platforms like YouTube, TikTok, Instagram, and X (formerly Twitter).
• Identify, onboard, and nurture relationships with high-quality influencers (KOLs and KOCs) in the travel and lifestyle space, ensuring long-term, stable partnerships with a focus on content quality and brand alignment.

What you\’ll Need to Succeed:

• Flexible and open to travel for business purposes.
• Proficiency in English is required, with additional European languages or Mandarin considered a strong advantage.
• Results-oriented, data-driven mindset with the ability to analyze campaign performance and optimise strategies.
• In-depth knowledge of social media trends, platform algorithms, and consumer behavior.
• Exceptional communication and negotiation skills with a proactive and adaptable approach to relationship management.
• Creative and strategic thinker with expertise in storytelling, campaign planning, and execution.
• Proven track record of managing successful influencer campaigns and building strong partnerships in the EMEA market.
• 3+ years of experience in influencer marketing, talent management, or digital content creation, preferably in the travel or lifestyle sectors.

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it\’s a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrating your success by recognizing the progress you have made.

What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions.
• Internal transfer is encouraged, and global job rotation program enables you to pursue a global career path and make global impact.
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangements.
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

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