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- Tasks: Lead data analysis to enhance user experience across digital and social media.
- Company: Join a dynamic team in Manchester focused on innovative data-driven solutions.
- Benefits: Enjoy hybrid working, professional development opportunities, and a collaborative culture.
- Why this job: Make a real impact by shaping content strategies through insightful data analysis.
- Qualifications: Strong SQL skills, web analytics experience, and a knack for data storytelling required.
- Other info: Ideal for those passionate about mentoring and driving user-focused improvements.
The predicted salary is between 42000 - 60000 £ per year.
We are recruiting for a Senior Performance Analyst. You’ll be a lead voice for data and analysis within teams. You'll be responsible for analysing user behaviours and performance across different channels, formats and services. You'll focus on digital and social media analytics but also work with data from other sources such as third-parties, surveys and user feedback. Your insights will drive prioritisation, helping content leadership and teams to focus on features that work best for users.
You will provide leadership to content design and content development teams to identify what needs to be measured, develop hypotheses and test what success looks like. You will own and manage strategic work - e.g. community building and training; or analytics implementation policies for products; benchmarking and agreeing common performance indicators. You will own the management and development of analytical instrumentation and be responsible for accurate data collection implementation.
You will be proactive in working with other disciplines and datasets to enrich stories, for example: working closely with user researchers to combine the ‘what’ and ‘why’ of user behaviour. Influencing content designers, by developing strategies and recommendations for content creation and improvements based on analysis.
We’re interested in people who have:
- Strong proficiency in SQL coding and Web Analytics experience (Google Analytics is desired)
- Detailed understanding and practical experience in data analysis and visualisation tools including Looker Studio and SQL
- Experience of working in an agile, project-based environment, focused on delivering user needs
- Demonstrable success in developing implementation strategy, roadmaps, measurement frameworks, instrumentation, quality assurance, administration and analysis
- Expertise in running A/B and multivariate testing, including the selection and setting up of appropriate tooling
- Experience in the configuration and administration of social media analytics including social listening tools, and how this data can drive desired user outcomes
- Strong data storytelling skills - discovering and sharing analytical insight with stakeholders with various levels of analytical expertise and at all levels of seniority
- Proven capability of coaching and mentoring others with an ability to upskill non-technical team members; helping them to better understand data and analytics, and ensuring they can contribute effectively to the broader goals of the team.
Senior Performance Analyst. employer: Mastek
Contact Detail:
Mastek Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Analyst.
✨Tip Number 1
Familiarise yourself with SQL and web analytics tools like Google Analytics. Consider taking online courses or certifications to boost your skills, as this will demonstrate your commitment and proficiency in the key areas required for the role.
✨Tip Number 2
Network with professionals in the field of performance analysis, especially those who work with data storytelling and user behaviour insights. Attend industry meetups or webinars to connect with potential colleagues and learn about best practices.
✨Tip Number 3
Showcase your experience with A/B testing and multivariate testing by discussing specific projects where you successfully implemented these strategies. Be prepared to explain how your insights influenced content decisions and improved user outcomes.
✨Tip Number 4
Prepare to discuss your approach to coaching and mentoring non-technical team members. Think of examples where you've helped others understand data and analytics, as this aligns with the collaborative nature of the role at StudySmarter.
We think you need these skills to ace Senior Performance Analyst.
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with SQL coding, web analytics, and data visualisation tools like Looker Studio. Emphasise any relevant projects where you've successfully analysed user behaviour or implemented measurement frameworks.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of the role by discussing your experience in agile environments and your success in A/B testing. Mention how your insights have previously influenced content strategies and improved user outcomes.
Showcase Data Storytelling Skills: Provide examples in your application of how you've communicated analytical insights to stakeholders at various levels. Highlight any instances where you've coached non-technical team members to understand data better.
Highlight Leadership Experience: Since the role involves providing leadership to content design and development teams, be sure to mention any previous leadership roles or experiences where you guided teams in data-driven decision-making.
How to prepare for a job interview at Mastek
✨Showcase Your SQL Skills
As a Senior Performance Analyst, strong proficiency in SQL is crucial. Be prepared to discuss your experience with SQL coding and how you've used it to analyse data effectively. Consider bringing examples of past projects where your SQL skills made a significant impact.
✨Demonstrate Data Storytelling
Your ability to communicate analytical insights is key. Prepare to share examples of how you've transformed complex data into compelling narratives for stakeholders. Highlight instances where your storytelling influenced decision-making or strategy.
✨Discuss A/B Testing Experience
Since running A/B and multivariate testing is part of the role, be ready to talk about your hands-on experience with these methodologies. Explain how you selected tools, set up tests, and interpreted results to drive user outcomes.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, including content designers and user researchers. Share examples of how you've successfully collaborated across disciplines to enrich data stories and improve user experiences.
